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IM. Exporting Cosmetics To South Africa 24.04.2021
IM. Exporting Cosmetics To South Africa 24.04.2021
COSMETICS
TO SOUTH AFRICA
PREPARED BY:
2
SOUTH REPUBLIC OF
AFRICA (RSA)
Southernmost country in Africa
Over 59 million people
Covers an area of 1,221,037 square km
4
• It is bounded to the south by 2,798 km
(1,739 mi) of coastline of Southern
Africa
• along the South Atlantic and
Indian Oceans
• neighboring countries of Namibia,
Botswana, and Zimbabwe; by
Mozambique and Eswatini
• and it surrounds the enclaved country
of Lesotho.
• located entirely south of the equator.
• South Africa is a biodiversity hotspot,
with a diversity of unique biomes and
plant and animal life.
5
The National party imposed apartheid in
1948, institutionalizing previous racial
segregation.
6
CULTURAL ANALYSIS OF SRA
7
Geography of South Africa
Country's official name: South Africa
Capital: Pretoria
Area: 1,219,090 km²
Type of Climate: South Africa experiences pleasant and sunny summers, mild winters, with
occasional snow fall in the mountain ranges of the Cape and Natal and in lower-lying areas. There
are heavy rains along the southern coast from June to September.
Summer Time Period: None
9
Demography of South Africa:
10
Religion in South Africa
11
POLITICS IN SOUTH AFRICA
Current Political Leaders:
President: Cyril RAMAPHOSA (since February 2018) –
ANC ; the president is both chief of state and head of
government
Executive Deputy President: David MABUZA (since
February 2018) – ANC
Type of State:
South Africa is a federal republic with a parliamentary
republic.
Main Political Parties:
The African National Congress (ANC)
Democratic Alliance (DA)
Economic Freedom Fighters (EFF)
Inkatha Freedom Party (IFP)
12
Legislative Power:
South Africa has a bicameral legislature.
• The National Council of Provinces (the upper house)
has 90 seats, with 10 members elected by each of the
nine provincial legislatures for five-year terms.
• The National Assembly ( the lower house) has 400
seats , the members are directly elected by
proportional representation vote to serve 5-year terms.
13
According to President Ramaphosa's
government plan for 2020, South Africa's main
focus will be economic growth thru:
Revitalise and expand the productive sectors,
giving priority attention to the economic
sectors that have the greatest potential for
growth.
Encourage private investment, intensifying
investment drive to boost the economy.
Throughout 2019 and 2020 the government
has been working on a set of reforms to
improve the ease of doing business by
consolidating and streamlining regulatory
processes, automating permit and other
applications, and reducing the cost of
compliance.
14
Education of South Africa
16
Performance
An independent study by
Stellenbosch University researchers found that
weak institutional functionality
uneducated teachers
insufficient learning time,
were responsible for poor academic performance
in South Africa. Due to poor academic
performance, teen pregnancy and crime the
country has a high dropout rate.
In 2020 seven Limpopo schools (down from 9
the previous year, and among 18 nationwide)
obtained a 0% pass rate in the National Senior
Certificate exams.
17
Culture of South Africa
Arts
Popular culture
Cuisine
Sports
18
MARKET ANALYSIS
19
Market Analysis
The following is the market analysis for cosmetics and personal care
products in South Africa, as well as details the market for the following
customs items:
Description HS Code
Perfumes & toilet waters 330300
Deodorants 330720
20
1- South African production of cosmetics and personal care products:
The cosmetics and personal care products sector in South Africa is an important sector that is growing at rates that are
considered the highest in the economy over the last five years (from 11% - 13% annually). Despite the absence of specific
statistics on the size of the market, Mrs. Elizabeth Thabethe announced Deputy Minister of Industry and Trade, during her
participation in a workshop on cosmetics industry, that the Ministry of Industry and Trade estimates that this industry
contributes about 25.3 billion rand to the South African economy, equivalent to about 1% of the GDP, in addition to the large
contribution of the sector Informal in this area. The cosmetics sector has maintained its position as the most flexible and
highly developed sector even in the recent tough economic times that the South African economy has experienced.
The interest of the South African government has increased recently in this sector due to its continuous growth, and because
most of the companies operating in it fall under the category of small and medium enterprises that receive special attention
from the state through a variety of financial and non-financial incentives.
- There are a large number of cosmetic and personal care products producers in the market, the most important of which are:
Clive Skin Ingram (Ingram), which is the second largest for medicines, medical products and cosmetics and the second largest
supplier to the government sector, and its sales in African markets exceed about 50 million rand, and besides that there is
Other companies like: Delance Cosmatics, Beige Holdings, Black like me, Afrimystique, Environ Skin.
The South African cosmetic industry is a self-regulating industry, whereby the Cosmetics, Toiletry & Fragrance Association
(ctfa.co.za) coordinates with the South African Standards Authority (sabs.co.za) in developing the specifications and technical
requirements necessary for verification. Of the quality of the products of this sector, whether entirely produced or imported,
in accordance with Law No. 54 of 1972 on foodstuffs and cosmetics, available on the Ministry of Health website (doh.gov.z).
Among the important federations and councils working in this sector as well, the Cosmetics Export Council (cecosa.co.za)
concerned with organizing and supporting state exports in this sector, and the small enterprises sector at the Ministry of
Industry and Trade (dti.gov.za) in all that helps the development of and the growth of this sector.
9
1- South African production of cosmetics and personal care products:
During the last two years, a number of workshops in the cosmetics sector have been organized in the various regions
of the country under the auspices of the government and the relevant associations referred to, starting in May 2013
with holding the first workshop on the cosmetic industry in Gauteng under the auspices of the South African
Ministry of Trade and Industry (DTI) And the Cosmetics Export Council, followed by holding the second workshop in
March 2014 in the Western Cape region, to be followed by similar seminars in the rest of the regions, aiming to
enhance communication between companies, producing agencies and the government. It is also an important
opportunity for small and micro enterprises in this sector to get acquainted with the capabilities and incentives
available to them. As well as ways for the sector to benefit from the "black economic empowerment" plans.
With regard to import rules, South Africa does not set conditions or obstacles to the import of cosmetics and
personal care products as long as they conform to the specific specifications of each product, unless any of its
articles contain a medicinal component, where it is required for these products to enter the local market that they
be registered. The South African Medicine Control Council (www.mccza.com) The registration process is often
complex and takes a lot of time, as is the case in drug registration, and is regulated by the Medicines and Related
Substances Act) No. 101 of 1965, available on the Ministry's website. Health (doh.gov.za).
9
2- Applicable customs tariffs and import rules:
HS General EU EFTA SADC
330300 20% Free 6% Free
330410 20% Free 6% Free
330420 20% Free 6% Free
330430 20% Free 6% Free
330491 20% Free 6% Free
330499 20% Free 6% Free
330510 20% Free 6% Free
330520 20% Free 6% Free
330530 20% Free 6% Free
330610 10% Free 3,8% Free
330620 Free Free Free Free
330710 20% Free 6% Free
330720 20% Free 6% Free
330730 20% Free 6% Free
- IMPORTS:
9
3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):
- IMPORTS:
9
3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):
- IMPORTS:
- IMPORTS:
7) HS 330510: Hair shampoos
Country 2011 2012 2013
World 19 858 496 22 490 795 23 071 654
Egypt 311 912 229 178 295 973
France 6 357 797 11 129 673 10 899 033
UK 1 197 897 1 288 021 1 472 577
US 2 438 697 1 696 044 1 858 606
Germany 1 373 376 1 522 033 1 297 174
Italy 599 020 636 507 1 291 446
Poland 516 103 68 336 930 518 8) HS 330520: Products for permanent hair
Saudi Arabia 119 545 755 455 731 430
Spain 646 350 550 927 591 592 waving/ straightening
Netherlands 773 689 494 792 553 774 Country 2011 2012 2013
China 942 669 711 479 539 814 World 2 358 762 2 263 429 1 136 321
Israel 52 963 225 132 354 365 Egypt 0 0 0
Brazil 224 728 253 477 332 311 US 1 317 681 1 374 276 656 266
Romania 0 187 452 308 749 China 93 228 118 585 93 466
Canada 177 525 233 656 289 402 Germany 35 665 52 367 71 811
Philippines 529 030 519 752 255 998 Brazil 33 179 84 841 69 925
India 126 039 12 837 247 658 Canada 40 636 52 765 52 275
Mexico 14 102 73 569 144. 4 Italy 28 618 96 917 48 839
France 20 990 11 658 42 478
UK 151 720 45 711 34. 88
27
3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):
- IMPORTS:
9
3- South Africa's trade with the world and Egypt from
cosmetics: (value in US dollars):
- IMPORTS:
9) HS 330530: Hair lacquers
Country 2011 2012 2013
World 2 065 494 1 708 032 1 603 103
Egypt 0 0 0
US 132 510 658 321 391 568
Bulgaria 30 52 316 381 082
Italy 112 268 180 058 206 285
France 13 415 58 053 120 225
UK 69 387 59 595 112. 4
- IMPORTS:
9
3- South Africa's trade with the world and Egypt from
cosmetics: (value in US dollars):
- IMPORTS:
13) HS 330720: Deodorants
Country 2011 2012 2013
World 26 667 933 22 646 153 35 523 628
Egypt 96 0 0
Germany 10 825 793 9 088 500 17 643 278
Poland 5 296 948 5 653 413 5 036 444
US 3 091 715 2 693 769 2 597 760
UK 2 855 955 2 912 803 2 512 385
France 592 636 457 162 2 242 318
Italy 788 939 556 989 1 771 715
Philippines 587 216 281 295 1 074 999
Thailand 586 958 340 647 1 074 999
Czech Republic 0 0 606 582
Spain 828 473 120 733 543 149
Denmark 97 866 85 185 152. 2
14) HS 330730: Perfumed bath preparations
Country 2011 2012 2013
World 3 257 367 2 871 360 3 163 189
Egypt 1 820 0 0
China 1 387 641 1 600 551 1 369 775
Poland 174 145 323 721 689 081
UK 983 225 413 207 375 161
US 207 684 170 536 200 946
France 127 702 105 323 126 201
Denmark 29 867 1 753 109 675 31
The data contained in the previous tables show the following:
The steady rise in the value of South African imports of cosmetics from the aforementioned customs items, whose total in
2013 approached about 380 million dollars, represented by: (Powders, Paste cream & sun blocks - Perfumes & toilet
waters - Deodorants - Hair shampoos - Lip & Eye make-up preparations), respectively, of the largest values of imports
Britain, France, Germany and the United States are among the most important exporting countries of cosmetics and
personal care products to South Africa, especially perfumes, shampoos, cosmetic tools and powders (make-up), as well as
hair and teeth care products and shaving supplies. Perhaps the reason behind this, in addition to the quality of the
products in the aforementioned countries, is that they enjoy distinct customs treatment as previously stated.
Egypt's exports to South Africa of cosmetics and personal care products from the aforementioned customs clauses
achieved modest figures in some items and mostly zero as shown, and hair shampoo from the customs clause (330510) is
the only product that achieved positive values that are not significant, amounting to about $ 300 thousand in 2013. This is
attributed to the increase in customs duties on Egypt's exports of those products compared to products imported from
competing countries, whether in the European Union or Asian countries such as China, India and Brazil.
The cosmetics sector in South Africa suffers from an invasion of counterfeit goods such as cosmetics, perfumes and
personal care products that often come from some Asian countries, and the Cosmetics, Perfumes and Personal Care
Products Industry Association (CTFA) tracks the sources of counterfeit products and reports them until they are executed.
9
3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):
- EXPORTS:
9
3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):
- EXPORTS:
3) HS 330420: Eye make-up preparations
Country 2011 2012 2013
World 3 091 623 1 866 086 2 771 845
Egypt 0 0 0
Namibia 564 291 608 176 1 051 871 4) HS 330430: Manicure/ pedicure preparations
Botswana 1 071 437 341 303 339 009 Country 2011 2012 2013
Lesotho 213 006 189 745 215 610 World 17 027 743 13 162 534 11 686 081
Zimbabwe 554 338 165 804 203 135 Egypt 0 0 0
Canada 5 309 7 321 183 828 Japan 5 433 966 4 220 940 3 735 519
Swaziland 134 096 130 101 163 124 UK 2 834 781 1 918 866 3 169 301
UK 72 585 53 623 151 669 Namibia 802 304 878 937 897 137
Zambia 38 486 33 278 52 194 Australia 1 009 057 1 050 487 614 523
Mozambique 43 267 18 234 46 438 Botswana 2 258 991 1 380 238 597 403
US 7 751 443 41 290 Swaziland 1 271 249 853 789 524 157
Kenya 2 840 1 653 33 384 Lesotho 177 075 217 287 432 145
US 486 181 522 315 373 891
Zambia 144 470 206 444 275 367
Canada 493 835 237 901 266 876
Israel 19 878 0 254 548
Mozambique 137 224 64 590 229 807
Belgium 4 483 81 655 173 621
United Arab 77 626 76 627 150 221
Emirates
Zimbabwe 321 881 259 429 147 974
Hong Kong, China 134 596 79 006 140 175
Dem Rep of Congo 148 274 201 585 124 969
9
3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):
9
3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):
- EXPORTS:
8) HS 330520: Products for permanent hair
waving/ straightening
7) HS 330510: Hair shampoos Country 2011 2012 2013
World 36 715 394 30 785 109 30 473 916
Country 2011 2012 2013 Egypt 149 216 179 129 5 804
World 8 556 433 7 132 266 7 972 030 Angola 11 842 583 10 333 890 6 921 274
Egypt 0 0 2 515 Tanzania 3 483 149 3 767 598 3 985 464
Namibia 1 951 044 2 172 760 2 267 652 Zimbabwe 1 225 638 1 265 109 2 471 083
Botswana 1 814 827 2 030 741 2 047 714 United Arab 3 278 478 2 125 340 2 337 863
Emirates
Zambia 384 283 359 656 568 793
Zimbabwe 500 748 374 650 475 759 Kenya 2 314 284 1 637 682 1 997 567
Swaziland 636 655 3 268 218 450 444 Mozambique 866 976 943 156 1 392 997
Botswana 3 586 338 2 226 761 1 335 897
Angola 376 023 311 732 356 809
Namibia 1 951 044 1 484 911 1 237 663
Mozambique 336 676 345 589 285 402
Swaziland 935 872 1 360 155 1 217 840
Lesotho 255 586 124 156 207 981
Nigeria 946 492 803 928 1 215 475
Tanzania 146 270 95 496 139 622 Lesotho 1 600 670 599 705 849 984
Kenya 201 694 148 638 136 651 UK 530 089 347 589 777 580
Ghana 106 680 70 417 106 646 Dem Rep of Congo 300 827 736 556 770 151
United Arab 70 955 32 088 95 029 Zambia 128 643 137 504 517 401
Emirates Mauritius 207 274 309 911 429 904
UK 103 547 187 283 78 317 Papua New Guinea 420 685 212 712 342 274
Guinea 69 472 199 936 279 059
Madagascar 409 504 322 329 275 906
Ghana 9 564 46 639 223 898
Ethiopia 26 234 191 398 197 997
Yemen 50 408 150 494 157 622
Saudi Arabia 97 114 66 422 163 180
9
3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):
- EXPORTS:
10) HS 330610: Dentrifices (toothpaste)
9) HS 330530: Hair lacquers Country 2011 2012 2013
World 33 302 744 31 986 730 39 544 753
Country 2011 2012 2013 Egypt 0 2 570 0
World 2 310 575 1 209 899 1 478 810 Mozambique 2 946 498 4 691 641 6 977 421
Egypt 0 0 0 Botswana 5 217 216 4 745 250 4 818 126
Namibia 251 242 300 860 391 300 Zimbabwe 4 570 155 3 428 69 4 780 582
Lesotho 528 925 305 401 280 026 Ghana 67 659 39 942 4 158 345
Swaziland 226 669 214 726 224 872 Australia 533 870 4 525 433 3 677 184
Botswana 838 963 109 081 174 082 Angola 7 300 450 2 610 595 3 354 155
Mozambique 44 873 8 299 165 996 Zambia 1 566 746 1 789 045 1 833 157
Angola 58 468 47 487 99 196 UK 1 434 53 647 1 265 193
Zimbabwe 47 131 67 990 58 627 Namibia 1 250 080 1 083 575 1 226 894
Swaziland 1 190 638 1 116 154 1 078 791
Germany 2 425 0 26 567
New Zealand 592 892 259 892 177
Mauritius 696 186 739 806 853 340
Madagascar 468 845 460 167 682 566
Lesotho 850 074 1 025 209 650 200
Dem Rep of Congo 3 312 402 3 108 010 559 477
United Arab 33 789 216 700 479 232
Emirates
Venezuela 0 0 440 489
Cyprus 0 51 682 360 486
Malawi 698 888 481 411 318 490
Tanzania 264 633 19 521 207 440
Kenya 107 078 79 992 196 456
Pakistan 169 642 65 468 194 014
9
3- South Africa's trade with the world and Egypt
from cosmetics: (value in US dollars):
- EXPORTS:
11) HS 330620: Dental floss
38
3- South Africa's trade with the world and Egypt from
cosmetics: (value in US dollars):
- EXPORTS:
13) HS 330720: Deodorants
Country 2011 2012 2013
World 56 260 581 51 479 847 63 987 620
Egypt 0 0 0
Namibia 12 580 804 10 704 561 12 377 015
Botswana 10 258 854 8 690 893 7 291 476
Nigeria 542 615 281 476 615 187
Angola 7 374 002 5 397 142 5 934 291
Zimbabwe 5 045 369 4 341 863 5 414 313
United Arab Emirates 892 533 1 706 563 4 989 934
Zambia 3 393 575 376 762 4 584 695
Mozambique 3 597 951 3 531 937 3 809 660
Lesotho 3 557 478 2 931 346 2 881 823 14) HS 330730: Perfumed bath preparations
Djibouti 626 010 882 706 2 848 817
Swaziland 2 232 143 2 402 646 2 817 533 Country 2011 2012 2013
UK 190 21 2 697 310 World 9 674 112 7 827 496 9 056 904
Ghana 1 273 495 1 725 121 2 475 141 Egypt 0 0 0
US 12 478 174 583 895 909
Netherlands 2 861 4 799 757 905
Namibia 2 44 167 2 317 644 2 792 666
Tanzania 551 258 416 944 672 378 Botswana 4 094 626 2 786 343 2 578 738
Singapore 0 3 648 584 030 US 846 472 529 409 902 167
Pakistan 13 083 39 898 519 791 Germany 431 245 375 614 769 806
Mauritius 422 680 342 595 513 767 Zimbabwe 442 282 435 974 493 601
Seychelles 182 031 278 316 456 607
Malawi 467 001 1 474 334 426 650
Zambia 193 379 173 308 273 851
Dem Rep of Congo 610 815 343 597 400 588 Swaziland 155 325 151 877 208 856
Australia 142 634 178 435 385 498 Mozambique 193 892 134 479 163 401
Cyprus 108 282 9 661 345 948 Lesotho 197 612 287 499 125 618
Haiti 29 940 113 650 240 402
39
The data contained in the previous tables show the following:
The steady rise in the value of South Africa's exports of cosmetics and personal care products from the -
aforementioned customs items, whose total in 2013 approached about $ 420 million, which indicates the
extent of the industry's development and the diversity and quality of its products, as previously stated
South Africa's exports of face creams and anti-sun creams from the customs item (330499) represented -
about 202 million dollars, equivalent to about half the value of the country's exports of cosmetics from the
aforementioned items, and Australia, the United States, Japan, Germany, Italy and France are the most
important importing countries for this item
South Africa's most important exports from other items were: (Deodorants - permanent hair waving / -
straightening - toothpaste - Perfumes & toilet waters - Lip make-up) respectively, the largest export values.
The African countries, especially the SAD countries, are among the most important importers of these
products, and they are respectively: Namibia - Mozambique - Botswana - Angola - Nigeria - Tanzania -
Zimbabwe
- Face creams and anti-sun creams from the customs item (330499) are the most prominent Egyptian
imports from South Africa, as they amounted to about 135 thousand dossiers in 2012, which rose slightly to
138 thousand dollars in 2013, in addition to Egyptian imports with modest numbers from other items such
as products. Hair styling and care
9
4- Market Size and Consumer Trends:
The population of South Africa in 2013 reached about 52 million people, most of them were young people under the age of 39, among them about 29% of young -
people in the age group between 15 - 34 years, which is the most used group for cosmetics and personal care products of all kinds. The rise in the average age of
citizens - especially among those with white and colored skin - increases the demand for anti-aging products
- There are no specific statistics issued by the South African Bureau of Statistics on the size of the market for sales of cosmetics and personal care products in South
Africa, but by searching a number of sources and reports issued by the authorities concerned with this sector, it was found that the volume of sales in the local
market (including sales tax Excluding sales from unknown or counterfeit brands) it reached in 2012 about $ 674 million, and about $ 764 million in 2013, with the
number of sold units reaching about 35 million units, with a sales growth rate of about 11%, distributed among the main items in these products, which are As
follows:
Demand is increasing in the South African market for high-quality products, especially those that are resistant to anti-aging factors, as with the expansion of the
middle class, especially those with brown skin, as a result of the entry reform policies adopted by the government, the consumer need for personal care products
has increased. (Skin and hair) especially of high quality and affordable price.
- Fine Fragrances products come in first place, with sales volume reaching about 249 million dollars in 2012, which increased to 274 million dollars in 2013, of
which women's perfumes represented about 63%.
- Color Cosmetics products ranked second, with sales of about $ 204 million in 2012 and 239 million units in 2013 (15 million units). They are distributed as follows
(56% for face care products, 22% for eye products, 17% for nails, and 15% for lips).
Skin & Hair Treatment products ranked third, with sales of $ 169 million in 2012 and $ 198 million in 2013 (8 million units).
- The improvement in the purchasing power of consumers over the last two decades is one of the most important reasons for the high and continuous growth
annually in sales of these products, and the multiplicity and development of new retail methods for these products, including online sales, are among the factors
that improve sales during the recent period
- A large proportion of imported products such as cosmetics and personal care products are consumed in the South African market, and another part is re-exported
or distributed in the markets of neighboring African countries, especially countries that have achieved high rates of economic growth in recent years and the
expansion of the consumer class of these products such as Zambia and Angola. And Ghana.
- Sales of these products usually increase in the South African market during the months of November and December of each year, where the average sales in the
month of December alone are about 14% of the total sales during the year.
Experts expect that the market will continue to grow and recover with the continued increase in demand, and the intensification of competition between companies
present in the market by launching new products that keep pace with the latest global trends and the associated advertising campaigns and attractive price offers.
As for the products most in demand, they include: cosmetics, sun care products, hair care products, skin care products, with the importance of taking into account
the ethnic composition of the South African consumer population (79% of black-skinned people, 9% of white-skinned people, 9% of colored people, 3% Indian and
Asian) and finally anti-aging products.
9
5- IMPORT CHANNELS, DISTRIBUTION CENTERS AND
RETAIL CHAINS:
• These products are usually imported by specialized importers (contact
information attached to them), to be then sold in stores and retail
chains, which often include perfume and cosmetic stores, beauty
centers and SPA health clubs that have recently increased in number in
South Africa, pharmacies, and chains. Supermarkets, and home
supplies and toiletries stores.
•
• REVLON products have the largest market share in the market,
especially from Color Cosmetics products, of which its market share in
2012 reached about 31% due to the distinction of its main products
(Revlon - Charlie - Cutex), as well as the diversity and multiplicity of
distribution channels. And retail sales from specialized beauty centers
and pharmacies to grocery stores, in addition to increasing the
company's spending on marketing and advertising.
•
• There are a number of other names in the market, such as: (Avon -
L'Oreal - Indigo - Yardley - Garnier - Maybelline - Johnson & Johnson),
and competition in the market is based on several factors, including:
product efficiency, suitability for a wide range of consumers, and the
right price Longer lasting, as well as the proportion of natural
ingredients in it. 42
6- SELLING PRICES IN THE LOCAL MARKET:
The selling prices of cosmetics and personal care products in
the local market vary according to the type of product and its
degree of quality
Product G/ ml Price (rand)
330300 30 ml 595,00
Perfumes & toilet waters
330410 120,00
Lip make up preparations
330420 240,00
Eye make-up preparations
330430 12 ml 60,00
Manicure/ pedicure preparations
• 1- By sea:
Through the ports of Durban and Port
Elizabeth, noting that there is no direct
shipping line linking Egypt and South
Africa.
• 2- By air:
Where there is a direct airline that
EgyptAir runs from Cairo to
Johannesburg on an almost daily basis.
44
8- Specialized exhibitions:
There are no specialized exhibitions in cosmetics and personal care products, while these products are shared in the
sections of a number of other related exhibitions that are held during 2014, the most important of which are:
9
Main Detergents & Disinfectants’ Importers in SA:
Joe Soap www.joesoapcc.co.za Blendwell www.blendwell.co.za
[email protected] [email protected]
Tel: +27 11 887 1371 Tel: +27 11 805 9940
9
Main Cosmetics’ Manufacturers in SA:
9
Main Supermarket Chains in SA:
9
MARKETING PLAN
51
Marketing Plan
52
Yasmina Cosmetics
Products:
- Bio Point Bleaching Powder
- Yasmina Whitening Cream
- Joy Teething Gel
- Mento Clean Mouth Wash
Positioning:
- Premium quality
- Organic components
- Tentative price
Markets:
Egypt
United Arab of Emirates
Target Market ( south Africa)
53
Market overview:
Distribution:
First stage:
58
Value Proposition
59
Engage Supermarkets
Supermarkets have proven to be important
routes to market for consumer goods.
Supermarkets are also already playing an
important role in integrating the region. What
is necessary is a regional content policy’
consumer goods such as cosmetics to open up
shelf-space to regionally produced
product/offtake commitments. This can be
accompanied by focused supplier development
programmes to continue building the
capabilities of the suppliers and ensure that
they meet the supermarket requirements
60
Swot Analysis Summary:
Strengths Weaknesses
Opportunities Threats
61
THANK YOU!