EXPORTING

COSMETICS
TO SOUTH AFRICA
PREPARED BY:

SUPERVISED BY  AHMED YASEEN

MOHAMED ELMORSHEDY
DR. AHMED SOBHI
ABDELMONIEM FAWZY
WALAA MOHAMED
ABDELRAZIK
CHAMPIONS PATCH
INTRODUCTION

2
 SOUTH REPUBLIC OF
AFRICA (RSA)
Southernmost country in Africa
Over 59 million people
Covers an area of 1,221,037 square km

Three capital cities:

• Executive Pretoria
• Judicial Bloemfontein 
• Legislative Cape Town

The largest city is Johannesburg.

3
 About 80% of South Africans are of 
Black African ancestry, divided among a 
variety of ethnic groups speaking 
different African languages. 

The remaining population consists of

Africa's largest communities of European
 (White South Africans), Asian (
Indian South Africans), and Multiracial (
Colored South Africans) ancestry.

4
• It is bounded to the south by 2,798 km
(1,739 mi) of coastline of Southern
Africa
• along the South Atlantic and 
Indian Oceans 
• neighboring countries of Namibia, 
Botswana, and Zimbabwe; by 
Mozambique and Eswatini 
• and it surrounds the enclaved country
 of Lesotho. 
• located entirely south of the equator.
• South Africa is a biodiversity hotspot,
with a diversity of unique biomes and
plant and animal life.

5
The National party imposed apartheid in
1948, institutionalizing previous racial
segregation.

After a long and sometimes violent struggle

 by the African National Congress (ANC)
and other anti-apartheid activists ,the repeal
of discriminatory laws began in the mid-
1980s.

Since 1994, all ethnic and linguistic groups

have held political representation in the
country's liberal democracy,

6
CULTURAL ANALYSIS OF SRA

7
 Geography of South Africa 
 Country's official name: South Africa
 Capital: Pretoria
 Area: 1,219,090 km²
 Type of Climate: South Africa experiences pleasant and sunny summers, mild winters, with
occasional snow fall in the mountain ranges of the Cape and Natal and in lower-lying areas. There
are heavy rains along the southern coast from June to September.
 Summer Time Period: None

Largest cities or towns in South Africa

Rank Name Province Pop.

1 Johannesburg Gauteng 9,167,045
Western
2 Cape Town 4,004,793
Cape
KwaZulu-
3 Durban 3,661,911
Natal
4 Pretoria Gauteng 2,437,000
Eastern Durban
5 Port Elizabeth 1,263,051
Johannesburg Cape
6 Vereeniging Gauteng 957,528
7 Soshanguve Gauteng 841,000
East London, Eastern Eastern
8 810,528
Cape Cape
9 Bloemfontein Free State 759,693 Pretoria
Cape Town KwaZulu-
10 Pietermaritzburg 679,766
Natal 9
 Languages is South Africa
 South Africa has11 languages
 Although English is recognized as the language of
commerce and science, it is only the fourth most
common home language
 Nevertheless, it has become the de facto lingua franca of
the nation. Estimates suggest just under half of South
Africans can speak English. 

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 Demography of South Africa:

Total Population: 57,779,622

Urban Population: 66.4%
Density: 48 Inhabitants/km²
Medium Age: 24.0 Years
Life Expectancy in Years : Men:
60.5 And Women: 67.4 
Labor Force: 20,860,000 (Source: CIA -
The World Fact-book, 2015)
Rate of Activity : 53.6% (Source: ILO,
Laborstat - Yearly Statistics, 2017)

10
 Religion in South Africa

 There are an estimated 200,000 traditional healers

 in South Africa, and up to 60% of South Africans
consult these healers,[207] generally
called sangoma ('diviner') or inyanga ('herbalist').
 South African Muslims describe their faith as the
fastest-growing religion of conversion in the
country, with the number of black Muslims
growing sixfold, from 12,000 in 1991 to 74,700 in
2004.

11
 POLITICS IN SOUTH AFRICA
Current Political Leaders:
President: Cyril RAMAPHOSA (since February 2018) –
ANC ; the president is both chief of state and head of
government
Executive Deputy President: David MABUZA (since
February 2018) – ANC
Type of State:
 South Africa is a federal republic with a parliamentary
republic.
Main Political Parties:
The African National Congress (ANC) 
Democratic Alliance (DA) 
Economic Freedom Fighters (EFF)
Inkatha Freedom Party (IFP)
12
Legislative Power:
South Africa has a bicameral legislature.
• The National Council of Provinces (the upper house)
has 90 seats, with 10 members elected by each of the
nine provincial legislatures for five-year terms.
• The National Assembly ( the lower house) has 400
seats , the members are directly elected by
proportional representation vote to serve 5-year terms.

Indicator of Political Freedom:

Ranking: Free
Political Freedom: 2/7
Civil Liberties: 2/7

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According to President Ramaphosa's
government plan for 2020, South Africa's main
focus will be economic growth thru:
Revitalise and expand the productive sectors,
giving priority attention to the economic
sectors that have the greatest potential for
growth.
Encourage private investment, intensifying
investment drive to boost the economy.
Throughout 2019 and 2020 the government
has been working on a set of reforms to
improve the ease of doing business by
consolidating and streamlining regulatory
processes, automating permit and other
applications, and reducing the cost of
compliance.

14
 Education of South Africa

Education in South Africa is

governed by two national
departments
 The 
department of Basic Education
 (DBE), which is responsible for
primary and secondary schools
The 
department of Higher Education a
nd Training
 (DHET), which is responsible for
tertiary education and vocational
training.
15
Basic Education System (primary
Higher Education and training
& Secondary Schools)
System

16
 Performance
An independent study by 
Stellenbosch University researchers found that
weak institutional functionality
uneducated teachers
 insufficient learning time,
were responsible for poor academic performance
in South Africa. Due to poor academic
performance, teen pregnancy and crime the
country has a high dropout rate.
In 2020 seven Limpopo schools (down from 9
the previous year, and among 18 nationwide)
obtained a 0% pass rate in the National Senior
Certificate exams.

17
 Culture of South Africa

Arts
Popular culture
Cuisine
Sports

18
MARKET ANALYSIS

19
 Market Analysis 
The following is the market analysis for cosmetics and personal care
products in South Africa, as well as details the market for the following
customs items:
Description HS Code
Perfumes & toilet waters 330300

Lip make up preparations 330410

Eye make-up preparations 330420

Manicure/ pedicure preparations 330430

Powders & pastes 330491

Other pastes 330499

Hair shampoos 330510

Products for permanent hair waving/ straightening 330520

Hair lacquers 330530
Toothpaste 330610

Dental floss 330620

Shaving preparations 330710

Deodorants 330720

Perfumed bath preparations 330730

20
1- South African production of cosmetics and personal care products:

The cosmetics and personal care products sector in South Africa is an important sector that is growing at rates that are
considered the highest in the economy over the last five years (from 11% - 13% annually). Despite the absence of specific
statistics on the size of the market, Mrs. Elizabeth Thabethe announced Deputy Minister of Industry and Trade, during her
participation in a workshop on cosmetics industry, that the Ministry of Industry and Trade estimates that this industry
contributes about 25.3 billion rand to the South African economy, equivalent to about 1% of the GDP, in addition to the large
contribution of the sector Informal in this area. The cosmetics sector has maintained its position as the most flexible and
highly developed sector even in the recent tough economic times that the South African economy has experienced.
The interest of the South African government has increased recently in this sector due to its continuous growth, and because
most of the companies operating in it fall under the category of small and medium enterprises that receive special attention
from the state through a variety of financial and non-financial incentives.
- There are a large number of cosmetic and personal care products producers in the market, the most important of which are:
Clive Skin Ingram (Ingram), which is the second largest for medicines, medical products and cosmetics and the second largest
supplier to the government sector, and its sales in African markets exceed about 50 million rand, and besides that there is
Other companies like: Delance Cosmatics, Beige Holdings, Black like me, Afrimystique, Environ Skin.
The South African cosmetic industry is a self-regulating industry, whereby the Cosmetics, Toiletry & Fragrance Association
(ctfa.co.za) coordinates with the South African Standards Authority (sabs.co.za) in developing the specifications and technical
requirements necessary for verification. Of the quality of the products of this sector, whether entirely produced or imported,
in accordance with Law No. 54 of 1972 on foodstuffs and cosmetics, available on the Ministry of Health website (doh.gov.z).
Among the important federations and councils working in this sector as well, the Cosmetics Export Council (cecosa.co.za)
concerned with organizing and supporting state exports in this sector, and the small enterprises sector at the Ministry of
Industry and Trade (dti.gov.za) in all that helps the development of and the growth of this sector.

9
1- South African production of cosmetics and personal care products:

During the last two years, a number of workshops in the cosmetics sector have been organized in the various regions
of the country under the auspices of the government and the relevant associations referred to, starting in May 2013
with holding the first workshop on the cosmetic industry in Gauteng under the auspices of the South African
Ministry of Trade and Industry (DTI) And the Cosmetics Export Council, followed by holding the second workshop in
March 2014 in the Western Cape region, to be followed by similar seminars in the rest of the regions, aiming to
enhance communication between companies, producing agencies and the government. It is also an important
opportunity for small and micro enterprises in this sector to get acquainted with the capabilities and incentives
available to them. As well as ways for the sector to benefit from the "black economic empowerment" plans.
With regard to import rules, South Africa does not set conditions or obstacles to the import of cosmetics and
personal care products as long as they conform to the specific specifications of each product, unless any of its
articles contain a medicinal component, where it is required for these products to enter the local market that they
be registered. The South African Medicine Control Council (www.mccza.com) The registration process is often
complex and takes a lot of time, as is the case in drug registration, and is regulated by the Medicines and Related
Substances Act) No. 101 of 1965, available on the Ministry's website. Health (doh.gov.za).

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 2- Applicable customs tariffs and import rules:
HS General EU EFTA SADC
330300 20% Free 6% Free
330410 20% Free 6% Free
330420 20% Free 6% Free
330430 20% Free 6% Free
330491 20% Free 6% Free
330499 20% Free 6% Free
330510 20% Free 6% Free
330520 20% Free 6% Free
330530 20% Free 6% Free
330610 10% Free 3,8% Free
330620 Free Free Free Free
330710 20% Free 6% Free
330720 20% Free 6% Free
330730 20% Free 6% Free

The data contained in the previous table show the following:

- Egyptian products from the aforementioned customs clauses are subject to the higher customs
tariff contained in the General Section at a rate of 20%, with the exception of item (330610)
(Toothpaste) which is subject to customs tariff of 10%, and item (330620) (Dental floss) exempt from
the tariff.
- Complete exemption for South Africa's imports from both the European Union and SADC
countries, while imposing a reduced tariff (6%) on most of its imports from the EFTA countries,
given the existence of free trade agreements signed between South Africa and those groupings.
- All domestic sales of these items are subject to a 14% VAT tax. 23
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- IMPORTS:

1) HS 330300: Perfumes & toilet waters

Country 2011 2012 2013
World 83 759 942 83 238 703 88 571 861
Egypt 3 185 3 994 28 803
UK 11 581 220 11 938 742 11 274 956
2) HS 330410: Lip make-up preparations
Saudi Arabia 37 490 611 35 703 133 42 666 004 Country 2011 2012 2013
Poland 8 777 003 8 628 661 8 584 362 World 12 302 061 11 930 363 13 358 181
US 9 405 015 10 170 045 7 457 750 Egypt 0 0 0
Spain 3 606 302 4 579 203 5 294 311 US 2 824 912 2 906 315 2 985 127
Italy 3 936 497 3 571 785 4 499 053 Poland 969 847 1 466 597 2 309 734
Germany 2 436 844 2 103 580 1 713 177 France 1 560 014 1 545 956 2 005 705
Netherlands 7 232 915 707 1 548 639 China 1 719 960 1 375 903 1 808 613
Philippines 1 750 470 1 253 329 1 229 142 Germany 1 887 502 1 438 293 1 578 142
Belgium 1 038 524 361 547 242 895 Canada 362 982 369 100 531 638
Sweden 10 788 16 504 19 867 Italy 273 725 497 942 512 002
Botswana 24 167 19 629 16 730 Belgium 423 751 272 808 301 851
Denmark 0 21 510 12 676 Philippines 188 801 390 213 117 498
Swaziland 6 456 8 331 7 943 Spain 215 469 52 793 107. 4
Namibia 9 410 10 931 4 276
Lesotho 340 0 1 943
Nigeria 703 1 315 1 784
Mauritius 899 131 1. 275

9
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- IMPORTS:

3) HS 330420: Eye make-up preparations

Country 2011 2012 2013
World 17 075 863 16 417 006 17 505 714
Egypt 10 0 21 123 4) HS 330430: Manicure/ pedicure preparations
Germany 2 684 196 2 596 421 3 351 361
US 3 491 164 3 371 644 2 985 750 Country 2011 2012 2013
China 2 459 372 2 236 596 2 369 598 World 8 757 720 11 056 769 12 411 493
Italy 1 844 278 1 923 571 2 002 383 Egypt 0 0 0
Poland 1 809 220 1 219 536 1 801 815 China 1 149 709 5 957 488 5 876 633
France 1 306 606 1 411 838 1 226 528 US 3 148 598 3 978 337 4 483 148
Canada 548 180 629 546 730 633 France 687 462 677 420 1 470 561
UK 639 714 236 690 627 111 Poland 513 609 1 018 434 988 285
Luxemburg 189 754 345 230 442 500 Italy 143 518 335 605 956 283
Czech Republic 230 761 326 398 451 861 UK 595 525 753 526 742 991
Japan 353 446 363 687 298 204 Spain 263 794 253 497 356 584
Taiwan 151 420 151 203 192 226 Germany 470 273 273 227 234 001
Ireland 238 474 281 126 145. 3 Luxemburg 221 802 145 668 219 885
Mozambique 340 097 271 094 166 780
Israel 326 646 107 062 133 082
Netherlands 73 643 83 677 125 760
Ivory Coast 210 984 133 045 116 762

9
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- IMPORTS:

6) HS 330499: Other pastes, Paste cream & sun

blocks
Country 2011 2012 2013
World 117 933 640 118 997 522 140 831 349
Egypt 33 1 540 2 766
France 21 732 189 20 434 524 23 722 388
5) HS 330491: Powders & pastes US 20 391 688 18 994 947 23 185 339
Poland 12 713 081 14 873 377 17 644 447
Country 2011 2012 2013 Italy 10 081 097 12 966 862 14 974 433
World 6 844 895 6 794 182 8 463 212 Germany 13 374 572 11 430 797 13 855 594
UK 7 848 167 7 556 719 8 476 556
Egypt 0 0 24
Thailand 2 408 710 4 903 684 6 433 571
US 2 423 234 2 232 983 2 470 873 Switzerland 2 093 012 2 130 314 4 686 607
Italy 1 364 451 1 255 293 1 257 723 India 6 028 711 2 209 187 3 321 941
Poland 154 603 275 427 959 210 Belgium 2 619 403 2 797 885 2 451 039
Thailand 22 443 2 625 528 879 Canada 1 685 812 768 461 1 999 101
Israel 1 838 074 1 421 665 1 817 627
France 489 620 535 500 451 386
Ireland 779 129 476 270 1 287 438
Taiwan 236 864 186 006 317 088 Japan 1 132 447 1 162 018 1 157 474
Germany 175 842 204 028 269 354 Greece 632 311 747 080 955 210
UK 236 243 286 616 222 481 Netherlands 471 818 755 979 837 301
Netherlands 55 670 7 981 125 760 Philippines 314 522 115 011 495 612
Australia 735 704 416 071 367 189
Canada 61 514 72 034 107. 7
Denmark 382 546 225 691 343 654
South Korea 171 625 75 191 341 184
Indonesia 762 995 269 331 330 017
Iceland 26 212 158 241 918
Namibia 49 066 30 512 181 328
Hungary 40 586 13 988 116. 2
9
3- South Africa's trade with the world and Egypt from
cosmetics: (value in US dollars):

- IMPORTS:
7) HS 330510: Hair shampoos
Country 2011 2012 2013
World 19 858 496 22 490 795 23 071 654
Egypt 311 912 229 178 295 973
France 6 357 797 11 129 673 10 899 033
UK 1 197 897 1 288 021 1 472 577
US 2 438 697 1 696 044 1 858 606
Germany 1 373 376 1 522 033 1 297 174
Italy 599 020 636 507 1 291 446
Poland 516 103 68 336 930 518 8) HS 330520: Products for permanent hair
Saudi Arabia 119 545 755 455 731 430
Spain 646 350 550 927 591 592 waving/ straightening
Netherlands 773 689 494 792 553 774 Country 2011 2012 2013
China 942 669 711 479 539 814 World 2 358 762 2 263 429 1 136 321
Israel 52 963 225 132 354 365 Egypt 0 0 0
Brazil 224 728 253 477 332 311 US 1 317 681 1 374 276 656 266
Romania 0 187 452 308 749 China 93 228 118 585 93 466
Canada 177 525 233 656 289 402 Germany 35 665 52 367 71 811
Philippines 529 030 519 752 255 998 Brazil 33 179 84 841 69 925
India 126 039 12 837 247 658 Canada 40 636 52 765 52 275
Mexico 14 102 73 569 144. 4 Italy 28 618 96 917 48 839
France 20 990 11 658 42 478
UK 151 720 45 711 34. 88

27
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- IMPORTS:

9) HS 330530: Hair lacquers

Country 2011 2012 2013
World 2 065 494 1 708 032 1 603 103
Egypt 0 0 0 10) HS 330610: Dentifrices (toothpaste)
US 132 510 658 321 391 568
Bulgaria 30 52 316 381 082 Country 2011 2012 2013
Italy 112 268 180 058 206 285 World 15 467 099 23 019 918 22 003 034
France 13 415 58 053 120 225 Egypt 0 0 0
UK 69 387 59 595 112. 4 Thailand 3 099 791 6 528 280 5 805 448
China 3 953 720 4 015 084 5 376 941
UK 1 051 178 4 963 724 3 346 964
Brazil 3 641 942 2 426 453 2 930 554
US 818 569 1 011 632 1 371 215
Vietnam 1 116 1 780 444 1 186 084
India 1 868 119 073 667 289
Ireland 584 398 158 095 393. 8

9
 3- South Africa's trade with the world and Egypt from
cosmetics: (value in US dollars):

- IMPORTS:
9) HS 330530: Hair lacquers
Country 2011 2012 2013
World 2 065 494 1 708 032 1 603 103
Egypt 0 0 0
US 132 510 658 321 391 568
Bulgaria 30 52 316 381 082
Italy 112 268 180 058 206 285
France 13 415 58 053 120 225
UK 69 387 59 595 112. 4

10) HS 330610: Dentifrices (toothpaste)

Country 2011 2012 2013
World 15 467 099 23 019 918 22 003 034
Egypt 0 0 0
Thailand 3 099 791 6 528 280 5 805 448
China 3 953 720 4 015 084 5 376 941
UK 1 051 178 4 963 724 3 346 964
Brazil 3 641 942 2 426 453 2 930 554
US 818 569 1 011 632 1 371 215
Vietnam 1 116 1 780 444 1 186 084
India 1 868 119 073 667 289
Ireland 584 398 158 095 393. 8
29
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- IMPORTS:

11) HS 330620: Dental floss

Country 2011 2012 2013
World 1 656 687 2 277 464 1 976 657
Egypt 0 0 0
Ireland 969 004 1 365 102 1 017 925
12) HS330710: Shaving preparations
China 239 225 393 449 441 728 Country 2011 2012 2013
Brazil 340 778 325 718 380 383 World 8 161 034 7 548 007 9 511 679
US 26 123 22 499 42 305 Egypt 969 23 0
UK 14 838 14 777 41 248 Germany 2 052 999 2 897 295 9 968 403
Lesotho 3 343 869 12 019 UK 4 278 824 2 897 295 4 755 406
Republic of Congo 0 0 11. 477 France 480 779 410 462 468 674
China 248 893 271 859 317 462
Canada 81 733 30 508 249 520
US 373 791 267 846 220 370
Poland 100 092 300 544 155 732
Turkey 73 954 307 086 126. 9

9
 3- South Africa's trade with the world and Egypt from
cosmetics: (value in US dollars):

- IMPORTS:
13) HS 330720: Deodorants
Country 2011 2012 2013
World 26 667 933 22 646 153 35 523 628
Egypt 96 0 0
Germany 10 825 793 9 088 500 17 643 278
Poland 5 296 948 5 653 413 5 036 444
US 3 091 715 2 693 769 2 597 760
UK 2 855 955 2 912 803 2 512 385
France 592 636 457 162 2 242 318
Italy 788 939 556 989 1 771 715
Philippines 587 216 281 295 1 074 999
Thailand 586 958 340 647 1 074 999
Czech Republic 0 0 606 582
Spain 828 473 120 733 543 149
Denmark 97 866 85 185 152. 2
14) HS 330730: Perfumed bath preparations
Country 2011 2012 2013
World 3 257 367 2 871 360 3 163 189
Egypt 1 820 0 0
China 1 387 641 1 600 551 1 369 775
Poland 174 145 323 721 689 081
UK 983 225 413 207 375 161
US 207 684 170 536 200 946
France 127 702 105 323 126 201
Denmark 29 867 1 753 109 675 31
The data contained in the previous tables show the following:
 
The steady rise in the value of South African imports of cosmetics from the aforementioned customs items, whose total in
2013 approached about 380 million dollars, represented by: (Powders, Paste cream & sun blocks - Perfumes & toilet
waters - Deodorants - Hair shampoos - Lip & Eye make-up preparations), respectively, of the largest values ​of imports
 
Britain, France, Germany and the United States are among the most important exporting countries of cosmetics and
personal care products to South Africa, especially perfumes, shampoos, cosmetic tools and powders (make-up), as well as
hair and teeth care products and shaving supplies. Perhaps the reason behind this, in addition to the quality of the
products in the aforementioned countries, is that they enjoy distinct customs treatment as previously stated.
 
Egypt's exports to South Africa of cosmetics and personal care products from the aforementioned customs clauses
achieved modest figures in some items and mostly zero as shown, and hair shampoo from the customs clause (330510) is
the only product that achieved positive values ​that are not significant, amounting to about $ 300 thousand in 2013. This is
attributed to the increase in customs duties on Egypt's exports of those products compared to products imported from
competing countries, whether in the European Union or Asian countries such as China, India and Brazil.
 
The cosmetics sector in South Africa suffers from an invasion of counterfeit goods such as cosmetics, perfumes and
personal care products that often come from some Asian countries, and the Cosmetics, Perfumes and Personal Care
Products Industry Association (CTFA) tracks the sources of counterfeit products and reports them until they are executed.

9
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- EXPORTS:

1) HS 330300: Perfumes& toilet waters

Country 2011 2012 2013
World 16 684 750 11 486 511 14 658 867
Egypt 0 0 0
Namibia 3 186 863 1 543 886 3 695 257 2) HS 330410: Lip make-up preparations
Botswana 8 068 738 1 669 036 2 195 152 Country 2011 2012 2013
Swaziland 4 498 275 2 563 095 2 064 367 World 14 847 967 15 347 677 12 169 127
Angola 988 874 999 572 1 066 203 Egypt 0 0 0
Zimbabwe 873 775 774 276 849 106 Lesotho 1 079 276 2 006 353 1 878 103
Nigeria 1 351 992 906 184 592 235 Namibia 721 745 999 759 1 556 236
Australia 264 317 103 020 379 330 Angola 1 377 632 1 506 104 1 157 204
Lesotho 690 302 735 789 360 967 Botswana 896 240 853 080 987 140
Zambia 370 672 269 485 355 400 United Arab 555 344 517 137 920 974
Dem Rep of Congo 289 001 266 721 351 911 Emirates
New Zealand 581 13 127 346 748 Mozambique 473 586 494 775 889 865
UAE 174 639 3 162 196 114 Zimbabwe 1 905 340 1 870 277 881 789
United States 24 969 26 797 192 977 Zambia 541 595 574 991 605 701
Tanzania 149 182 171 992 182 677 Nigeria 2 168 640 2 017 655 558 376
UK 7 773 67 035 174 730 UK 36 326 16 864 459 156
Mozambique 184 742 237 597 129 197 Swaziland 552 766 495 470 453 951
France 11 985 65 222 111 186 Mauritius 368 252 360 398 363 637
Lebanon 0 0 109 417 Turkey 142 679 128 054 202 098
Mauritius 120 909 137 516 106 145 Ghana 672 220 407 151 197 990
Kenya 64 808 38 155 105 979 Kenya 878 570 991 486 174 713
Saudi Arabia 735 595 327 056 135 615

9
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- EXPORTS:
3) HS 330420: Eye make-up preparations
Country 2011 2012 2013
World 3 091 623 1 866 086 2 771 845
Egypt 0 0 0
Namibia 564 291 608 176 1 051 871 4) HS 330430: Manicure/ pedicure preparations
Botswana 1 071 437 341 303 339 009 Country 2011 2012 2013
Lesotho 213 006 189 745 215 610 World 17 027 743 13 162 534 11 686 081
Zimbabwe 554 338 165 804 203 135 Egypt 0 0 0
Canada 5 309 7 321 183 828 Japan 5 433 966 4 220 940 3 735 519
Swaziland 134 096 130 101 163 124 UK 2 834 781 1 918 866 3 169 301
UK 72 585 53 623 151 669 Namibia 802 304 878 937 897 137
Zambia 38 486 33 278 52 194 Australia 1 009 057 1 050 487 614 523
Mozambique 43 267 18 234 46 438 Botswana 2 258 991 1 380 238 597 403
US 7 751 443 41 290 Swaziland 1 271 249 853 789 524 157
Kenya 2 840 1 653 33 384 Lesotho 177 075 217 287 432 145
US 486 181 522 315 373 891
Zambia 144 470 206 444 275 367
Canada 493 835 237 901 266 876
Israel 19 878 0 254 548
Mozambique 137 224 64 590 229 807
Belgium 4 483 81 655 173 621
United Arab 77 626 76 627 150 221
Emirates
Zimbabwe 321 881 259 429 147 974
Hong Kong, China 134 596 79 006 140 175
Dem Rep of Congo 148 274 201 585 124 969
9
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- EXPORTS: 6) HS 330499: Other pastes, Paste cream & sun blocks

Country 2011 2012 2013
World 147 861 603 156 051 506 202 097 972
Egypt 21 135 928 138 530
Australia 6 771 644 6 651 857 8 642 200
US 14 815 225 9 784 891 7 539 936
5) HS 330491: Powders & pastes Japan
Germany
3 732 779
1 389 291
4 782 361
3 620 209
7 160 034
5 645 218

Country 2011 2012 2013 Italy

France
935 143
135 939
4 877 874
155 485
5 529 578
5 225 888
World 14 832 566 16 709 090 13 186 252 Canada 3 728 764 2 860 965 3 923 782
United Arab Emirates 1 059 814 1 691 045 3 121 589
Egypt 0 0 0 Poland 1 873 880 513 327 2 669 305
Zambia 5 047 404 5 952 260 9 594 460 Netherlands
Malaysia
5 883 328
1 195 037
1 373 189
1 736 412
2 481 122
2 016 845
Zimbabwe 2 383 059 3 126 148 3 413 416 New Zealand 2 654 719 2 642 621 2 011 436
China 40 351 1 060 164 1 893 372
Namibia 1 470 262 1 861 564 1 602 729 Spain 87 757 528 1 417 293
Tanzania 847 960 1 328 946 1 311 926 Ghana 696 107 497 798 1 228 455
Brazil 0 34 193 1 008 549
Nigeria 929 992 2 138 416 1 242 657 South Korea 98 094 126 065 968 798
Hong Kong, China 26 547 419 875 853 389
United Arab 1 498 141 1 284 265 748 036 Switzerland 196 337 405 103 737 374
Emirates Turkey 108 116 163 228 720 396
Thailand 2 673 124 745 677 034
Botswana 863 404 757 270 634 982 Denmark 371 397 550 142 607 745

Swaziland 446 027 589 116 569 856 Taiwan

Finland
40 859
312 246
239 242
449 350
547 280
537 735
Mozambique 362 363 622 773 577 498 Russia 33 491 3 619 526 615
Saudi Arabia 257 902 421 546 421 867
Ghana 671 024 629 490 364 521 Singapore 465 247 175 247 408 535

Angola 474 139 259 945 349 370 Sudan

Czech Republic
123 629
16 022
132 155
4 843
357 900
340 595
Kenya 692 108 600 369 237 221 Yemen 82 819 266 341 335 347
Pakistan 66 571 108 299 299 835
Cameroon 5 452 244 366 181 196 Mexico 314 367 181 160 290 029
UK 30 610 102 173 133 034 Norway
Haiti
185 666
268 636
229 797
446 510
273 799
225 727
Seychelles 33 515 40 502 121 451 Greece 173 115 149 721 207 823
Cameroon 41 021 52 944 205 210
Turkey 711 103 427 860 105 613 India 6 774 119 945 176 263
Lesotho 144 016 136 725 104 160 Ireland 127 668 117 118 146 043
Mauritania 227 136 127 710 148 455
Mauritius 210 233 187 982 103 598 Benin 133 805 134 307 135 440
Kuwait 0 24 743 120 972
Malta 409 865 121 691 120 935
Columbia 2 672 132 815 112 340
Philippines 0 0 104 410

9
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- EXPORTS:
8) HS 330520: Products for permanent hair
waving/ straightening
7) HS 330510: Hair shampoos Country 2011 2012 2013
World 36 715 394 30 785 109 30 473 916
Country 2011 2012 2013 Egypt 149 216 179 129 5 804
World 8 556 433 7 132 266 7 972 030 Angola 11 842 583 10 333 890 6 921 274
Egypt 0 0 2 515 Tanzania 3 483 149 3 767 598 3 985 464
Namibia 1 951 044 2 172 760 2 267 652 Zimbabwe 1 225 638 1 265 109 2 471 083
Botswana 1 814 827 2 030 741 2 047 714 United Arab 3 278 478 2 125 340 2 337 863
Emirates
Zambia 384 283 359 656 568 793
Zimbabwe 500 748 374 650 475 759 Kenya 2 314 284 1 637 682 1 997 567
Swaziland 636 655 3 268 218 450 444 Mozambique 866 976 943 156 1 392 997
Botswana 3 586 338 2 226 761 1 335 897
Angola 376 023 311 732 356 809
Namibia 1 951 044 1 484 911 1 237 663
Mozambique 336 676 345 589 285 402
Swaziland 935 872 1 360 155 1 217 840
Lesotho 255 586 124 156 207 981
Nigeria 946 492 803 928 1 215 475
Tanzania 146 270 95 496 139 622 Lesotho 1 600 670 599 705 849 984
Kenya 201 694 148 638 136 651 UK 530 089 347 589 777 580
Ghana 106 680 70 417 106 646 Dem Rep of Congo 300 827 736 556 770 151
United Arab 70 955 32 088 95 029 Zambia 128 643 137 504 517 401
Emirates Mauritius 207 274 309 911 429 904
UK 103 547 187 283 78 317 Papua New Guinea 420 685 212 712 342 274
Guinea 69 472 199 936 279 059
Madagascar 409 504 322 329 275 906
Ghana 9 564 46 639 223 898
Ethiopia 26 234 191 398 197 997
Yemen 50 408 150 494 157 622
Saudi Arabia 97 114 66 422 163 180

9
 3- South Africa's trade with the world and Egypt from cosmetics: (value in US dollars):

- EXPORTS:
10) HS 330610: Dentrifices (toothpaste)
9) HS 330530: Hair lacquers Country 2011 2012 2013
World 33 302 744 31 986 730 39 544 753
Country 2011 2012 2013 Egypt 0 2 570 0
World 2 310 575 1 209 899 1 478 810 Mozambique 2 946 498 4 691 641 6 977 421
Egypt 0 0 0 Botswana 5 217 216 4 745 250 4 818 126
Namibia 251 242 300 860 391 300 Zimbabwe 4 570 155 3 428 69 4 780 582
Lesotho 528 925 305 401 280 026 Ghana 67 659 39 942 4 158 345
Swaziland 226 669 214 726 224 872 Australia 533 870 4 525 433 3 677 184
Botswana 838 963 109 081 174 082 Angola 7 300 450 2 610 595 3 354 155
Mozambique 44 873 8 299 165 996 Zambia 1 566 746 1 789 045 1 833 157
Angola 58 468 47 487 99 196 UK 1 434 53 647 1 265 193
Zimbabwe 47 131 67 990 58 627 Namibia 1 250 080 1 083 575 1 226 894
Swaziland 1 190 638 1 116 154 1 078 791
Germany 2 425 0 26 567
New Zealand 592 892 259 892 177
Mauritius 696 186 739 806 853 340
Madagascar 468 845 460 167 682 566
Lesotho 850 074 1 025 209 650 200
Dem Rep of Congo 3 312 402 3 108 010 559 477
United Arab 33 789 216 700 479 232
Emirates
Venezuela 0 0 440 489
Cyprus 0 51 682 360 486
Malawi 698 888 481 411 318 490
Tanzania 264 633 19 521 207 440
Kenya 107 078 79 992 196 456
Pakistan 169 642 65 468 194 014

9
 3- South Africa's trade with the world and Egypt
from cosmetics: (value in US dollars):

- EXPORTS:
11) HS 330620: Dental floss

Country 2011 2012 2013

World 2 572 181 4 174 818 3 971 850
Egypt 0 0 0
Namibia 626 716 664 257 679 715
Mozambique 172 597 554 000 653 470
Zambia 182 167 342 793 601 907
Lesotho 85 859 346 883 579 914
Zimbabwe 558 274 1 114 586 509 954 12) HS330710: Shaving preparations
Botswana 228 020 384 121 447 828
Malawi 471 150 465 249 260 177
Country 2011 2012 2013
Australia 0 107 264 141 847
World 5 154 122 5 717 900 5 946 511
Kenya 105 421 73 144 117 628
Egypt 0 0 0
Lesotho 1 702 083 1 843 230 2 031 461
Namibia 937 720 1 699 671 1 101 987
Kenya 758 987 582 596 843 714
Botswana 785 350 792 429 554 974
Zambia 271 262 255 313 441 736
Zimbabwe 276 083 173 279 358 361
Mozambique 170 003 119 574 340 469
Angola 65 273 83 886 266 589
Swaziland 372 196 187 768 144 863

38
 3- South Africa's trade with the world and Egypt from
cosmetics: (value in US dollars):

- EXPORTS:
13) HS 330720: Deodorants
Country 2011 2012 2013
World 56 260 581 51 479 847 63 987 620
Egypt 0 0 0
Namibia 12 580 804 10 704 561 12 377 015
Botswana 10 258 854 8 690 893 7 291 476
Nigeria 542 615 281 476 615 187
Angola 7 374 002 5 397 142 5 934 291
Zimbabwe 5 045 369 4 341 863 5 414 313
United Arab Emirates 892 533 1 706 563 4 989 934
Zambia 3 393 575 376 762 4 584 695
Mozambique 3 597 951 3 531 937 3 809 660
Lesotho 3 557 478 2 931 346 2 881 823 14) HS 330730: Perfumed bath preparations
Djibouti 626 010 882 706 2 848 817
Swaziland 2 232 143 2 402 646 2 817 533 Country 2011 2012 2013
UK 190 21 2 697 310 World 9 674 112 7 827 496 9 056 904
Ghana 1 273 495 1 725 121 2 475 141 Egypt 0 0 0
US 12 478 174 583 895 909
Netherlands 2 861 4 799 757 905
Namibia 2 44 167 2 317 644 2 792 666
Tanzania 551 258 416 944 672 378 Botswana 4 094 626 2 786 343 2 578 738
Singapore 0 3 648 584 030 US 846 472 529 409 902 167
Pakistan 13 083 39 898 519 791 Germany 431 245 375 614 769 806
Mauritius 422 680 342 595 513 767 Zimbabwe 442 282 435 974 493 601
Seychelles 182 031 278 316 456 607
Malawi 467 001 1 474 334 426 650
Zambia 193 379 173 308 273 851
Dem Rep of Congo 610 815 343 597 400 588 Swaziland 155 325 151 877 208 856
Australia 142 634 178 435 385 498 Mozambique 193 892 134 479 163 401
Cyprus 108 282 9 661 345 948 Lesotho 197 612 287 499 125 618
Haiti 29 940 113 650 240 402

39
The data contained in the previous tables show the following:
 
The steady rise in the value of South Africa's exports of cosmetics and personal care products from the -
aforementioned customs items, whose total in 2013 approached about $ 420 million, which indicates the
extent of the industry's development and the diversity and quality of its products, as previously stated
South Africa's exports of face creams and anti-sun creams from the customs item (330499) represented -
about 202 million dollars, equivalent to about half the value of the country's exports of cosmetics from the
aforementioned items, and Australia, the United States, Japan, Germany, Italy and France are the most
important importing countries for this item
South Africa's most important exports from other items were: (Deodorants - permanent hair waving / -
straightening - toothpaste - Perfumes & toilet waters - Lip make-up) respectively, the largest export values.
The African countries, especially the SAD countries, are among the most important importers of these
products, and they are respectively: Namibia - Mozambique - Botswana - Angola - Nigeria - Tanzania -
Zimbabwe
- Face creams and anti-sun creams from the customs item (330499) are the most prominent Egyptian
imports from South Africa, as they amounted to about 135 thousand dossiers in 2012, which rose slightly to
138 thousand dollars in 2013, in addition to Egyptian imports with modest numbers from other items such
as products. Hair styling and care

9
 4- Market Size and Consumer Trends:
The population of South Africa in 2013 reached about 52 million people, most of them were young people under the age of 39, among them about 29% of young -
people in the age group between 15 - 34 years, which is the most used group for cosmetics and personal care products of all kinds. The rise in the average age of
citizens - especially among those with white and colored skin - increases the demand for anti-aging products
 - There are no specific statistics issued by the South African Bureau of Statistics on the size of the market for sales of cosmetics and personal care products in South
Africa, but by searching a number of sources and reports issued by the authorities concerned with this sector, it was found that the volume of sales in the local
market (including sales tax Excluding sales from unknown or counterfeit brands) it reached in 2012 about $ 674 million, and about $ 764 million in 2013, with the
number of sold units reaching about 35 million units, with a sales growth rate of about 11%, distributed among the main items in these products, which are As
follows:
Demand is increasing in the South African market for high-quality products, especially those that are resistant to anti-aging factors, as with the expansion of the
middle class, especially those with brown skin, as a result of the entry reform policies adopted by the government, the consumer need for personal care products
has increased. (Skin and hair) especially of high quality and affordable price.
 - Fine Fragrances products come in first place, with sales volume reaching about 249 million dollars in 2012, which increased to 274 million dollars in 2013, of
which women's perfumes represented about 63%.
 - Color Cosmetics products ranked second, with sales of about $ 204 million in 2012 and 239 million units in 2013 (15 million units). They are distributed as follows
(56% for face care products, 22% for eye products, 17% for nails, and 15% for lips).
Skin & Hair Treatment products ranked third, with sales of $ 169 million in 2012 and $ 198 million in 2013 (8 million units).
 - The improvement in the purchasing power of consumers over the last two decades is one of the most important reasons for the high and continuous growth
annually in sales of these products, and the multiplicity and development of new retail methods for these products, including online sales, are among the factors
that improve sales during the recent period
 - A large proportion of imported products such as cosmetics and personal care products are consumed in the South African market, and another part is re-exported
or distributed in the markets of neighboring African countries, especially countries that have achieved high rates of economic growth in recent years and the
expansion of the consumer class of these products such as Zambia and Angola. And Ghana.
- Sales of these products usually increase in the South African market during the months of November and December of each year, where the average sales in the
month of December alone are about 14% of the total sales during the year.
Experts expect that the market will continue to grow and recover with the continued increase in demand, and the intensification of competition between companies
present in the market by launching new products that keep pace with the latest global trends and the associated advertising campaigns and attractive price offers.
As for the products most in demand, they include: cosmetics, sun care products, hair care products, skin care products, with the importance of taking into account
the ethnic composition of the South African consumer population (79% of black-skinned people, 9% of white-skinned people, 9% of colored people, 3% Indian and
Asian) and finally anti-aging products.
9
5- IMPORT CHANNELS, DISTRIBUTION CENTERS AND
RETAIL CHAINS:
• These products are usually imported by specialized importers (contact
information attached to them), to be then sold in stores and retail
chains, which often include perfume and cosmetic stores, beauty
centers and SPA health clubs that have recently increased in number in
South Africa, pharmacies, and chains. Supermarkets, and home
supplies and toiletries stores.
•  
•  REVLON products have the largest market share in the market,
especially from Color Cosmetics products, of which its market share in
2012 reached about 31% due to the distinction of its main products
(Revlon - Charlie - Cutex), as well as the diversity and multiplicity of
distribution channels. And retail sales from specialized beauty centers
and pharmacies to grocery stores, in addition to increasing the
company's spending on marketing and advertising.
•  
•  There are a number of other names in the market, such as: (Avon -
L'Oreal - Indigo - Yardley - Garnier - Maybelline - Johnson & Johnson),
and competition in the market is based on several factors, including:
product efficiency, suitability for a wide range of consumers, and the
right price Longer lasting, as well as the proportion of natural
ingredients in it. 42
 6- SELLING PRICES IN THE LOCAL MARKET:
The selling prices of cosmetics and personal care products in
the local market vary according to the type of product and its
degree of quality
Product G/ ml Price (rand)
330300 30 ml 595,00
Perfumes & toilet waters
330410   120,00
Lip make up preparations
330420   240,00
Eye make-up preparations
330430 12 ml 60,00
Manicure/ pedicure preparations

330491   300,00 – 500,00

Powders and pastes
330499 5 ml 85,00
Other pastes, creams & sun creams

330510 250 ml 19,95

Hair shampoos
330520   100,00 – 200,00
Products for permanent waving/
straightening

330530 500 ml 37,95

Hair lacquers
330610 75 ml 17,95
Toothpaste
330620 25 ml 37,00
Dental floss
330710 30 ml 300,00
Shaving preparations
330720 150 ml 16,95
Deodarants
330730 2 litre 39,00 43
Perfumed bath preparations
 7- Transportation and Shipping:

• 1- By sea:
Through the ports of Durban and Port
Elizabeth, noting that there is no direct
shipping line linking Egypt and South
Africa.

• 2- By air:
Where there is a direct airline that
EgyptAir runs from Cairo to
Johannesburg on an almost daily basis.

44
 8- Specialized exhibitions:

There are no specialized exhibitions in cosmetics and personal care products, while these products are shared in the
sections of a number of other related exhibitions that are held during 2014, the most important of which are:

Rand Show SAITEX Trade exhibition

Consumer products & services Dates: 22-24 June
Dates: 18 – 28 April Venue: Gallagher Conv. Centre, Johannesburg
Venue: Joburg Expo Centre, Nascrec, Gauteng Website: www.saitex.co.za
Website: www.randshow.co.za Email: [email protected]
Tel: +27 11 494 5003 Tel: +27 11 783 7250
   
Hostex Cape The Spring Show Consumer and trade exhibition
Food, beverages and related products Dates: September
Dates: 21-25 May Venue: Tshwane Events Centre
Venue: Cape Town International Conv. Centre Website: www.thespringshow.co.za
Contact: Cindy Stern
Website: www.hostex.co.za 11th Cape Town International Fair Trade exhibition
E-mail: [email protected] Dates: 18-27 October
Tel: +27 72 388 5341 Venue: Good Hope Center, Cape Town
  Website: www.itf.co.za
9
 9- Recommendations:
It appears from the previous presentation that South Africa is one of the developed countries in the production of cosmetics and
personal care products of all kinds, and that it is also one of the countries that import them at the same time. Despite the
development of the industry of these products in Egypt, trade statistics indicate the smallness and fluctuation of Egyptian exports to
South Africa, as previously mentioned. This is mainly due to the fierce competition that Egyptian products face in the South African
market and the neighboring countries, one of the most important export markets (the European Union and the EFTA countries),
which enjoy distinct customs treatment in the South African market that is not available for similar Egyptian products, or from other
products capable of invading the market. With acceptable quality products at a competitive price (India and China).
 
In this context, we would like to make the following recommendations:
 
- The necessity for the Egyptian exporter to obtain the necessary information to study the market from the Commercial
Representation Office before entering into any unsafe deals with importers.
 
- Following a market entry strategy based on building a good relationship with a local agent or distributor with experience in the
market and has stable distribution channels in the local market, organizing an intensive advertising campaign by adopting non-
traditional methods, and carrying out promotional campaigns that address consumer segments according to the nature of each
segment, as well as following pricing policies Suitable for South African market segments.
 
- The importance of effective participation in the specialized exhibitions held in South Africa, and making field visits to get acquainted
with the reality of the market on the ground.
 
Permanent dealing with confirmed and irrevocable documentary credits, noting that there is a representative office of The National
Bank of Egypt in Johannesburg.
9
 Main Cosmetics’ Importers in SA:
Bennet Brothers [email protected] 011 262 0202 011 262 0206
o.za
CTFA: Cosmetic, www.ctfa.co.za +27 11 795  
Toiletry & Fragrance 4272 Cosmetic Marketing [email protected] 012 546 4682
Association of SA [email protected] Cosmetic Web www.cosmeticweb.co. 011 425 3378 011 425 4018
za
International Flavours www.iff.com 011 760 1670 011 760 1677
and Fragrances [email protected]
.za
Mutac www.cosmeticpackaging 011 393 4637/ 8 011 976 4307 Guide Line Trading www.guidelinemarke 011 907 0707 011 907 9952
.co.za ting.com
.
[email protected]
KMA Products cc [email protected] 011 452 1511 011 452 6981
[email protected]
.za
m
Zonse Commodity [email protected] 011 397 7970 011 397 6881 Mijona www.mijona.com 011 975 5712 011 975 2205
Trading cc International
Company [email protected]
ACS Promotions [email protected] 011 783 4009 011 783 4009
Biomarine Cosmetics [email protected] 011 646 0947 011 646 6624 SDK Agencies www.sdkagences.com 011 314 0020 011 314 3499
CC
[email protected]
Impo Distributors [email protected] 031 303 1271 031 312 4077 m
Trust
Templemore [email protected] 011 397 6480 011 397 6483
Alberto Culver www.alberto.com 011 574 3300 011 574 3599
Trading
Charlie Parker www.charlieparker.co.za 011 830 1488 011 839 1465
Alco www.alcopac.co.za 021 552 0490 021 552 0492
[email protected]
.za [email protected]
Amka Products [email protected] 012 674 0400 012 674 0705
Autumn Shop Autumn.shop@mtnload 073 191 5271
ed.co.za AMS Enterprises [email protected] 031 209 5490 031 209 9352
Biosphere www.biospheresa.co.z 086 110 5958 011 232 9199
Cosmetics a

9
Main Detergents & Disinfectants’ Importers in SA:
Joe Soap www.joesoapcc.co.za Blendwell www.blendwell.co.za
[email protected] [email protected]
Tel: +27 11 887 1371 Tel: +27 11 805 9940

Victor Soap Industries www.vsi.co.za Umkhoma SA www.umkhoma.co.za

[email protected] [email protected]
Tel: +27 11 422 2110 Tel: +27 11 442 4828

Abyx www.abyx.co.za Izidongo Hygiene Products www.izidongo.co.za

[email protected] [email protected]
Tel: +27 12 803 2315 Tel: +27 12 661 1631
www.chemsys.co.za Hychem www.hychem.co.za
Chemical Cleaning Systems [email protected] [email protected]
Tel: +27 11 430 2000 Tel: +27 11 466 1885
Ms. Shane Olson
Jakro Cleaning Materials www.jakro.co.za
[email protected] CJP Chemicals www.cjpchemicals.co.za
Tel: +27 11 933 4352 [email protected]
Tel: +27 11 494 6700
Platchem www.platchem.co.za Mr. Brian Leff
[email protected]
+27 11 452 4910 www.shanealonline.co.za
Shaneal [email protected]
Polichem www.sapolichem.co.za
[email protected] +27 12 321 0501
+27 11 918 2955 www.primecs.co.za
Prime Cleaning Suppliers [email protected]
Rosh Products www.rosh.co.za
[email protected] Tel: +27 11 314 0158
Tel: +27 11 836 5564 www.cleaningworld.co.za
Cleaning World [email protected]
Serra Services www.serra.co.za
Tel: +27 11 448 2155
[email protected]
Tel: +27 11 334 7447 Ultim 8 www.ultim8.co.za
[email protected]
Unilever SA www.unilever.com Tel: +27 86 123 3653
[email protected]
Tel: +27 86 057 2908 Industroclean www.industroclean.co.za
[email protected]
Khans Chemicals www.khanschemicals.co.za Tel: +27 11 801 4600
[email protected]
Tel: +27 11 933 4021 Cleanchem www.cleanchem.co.za
[email protected]
Marprozep www.marprozep.co.za
[email protected] Africa Floorcare www.africafloorcare.co.za
Tel: +27 11 609 4107 [email protected]
Tel: +27 11 902 3340
Goscor www.goscorcleaning.com
[email protected] Mapa Cleaning Technologies www.mapa.co.za
Tel: +27 11 450 2231 [email protected]
Tel: +27 11 608 3290
Teepol www.acorngroup.co.za
[email protected] Mega Cleaning Suppliers www.megacleaning.co.za
Tel: +27 11 704 6100 [email protected]
Tel: +27 86 166 6622

9
 Main Cosmetics’ Manufacturers in SA:

Cosmetic Export Council www.cecosa.co.za UCMI www.universalcosmetics.co.za

[email protected] [email protected]
Tel: +27 11 795 4272 Tel: +27 21 556 1740

Paula’s Choice www.paulaschoice.co.za Pharmacos www.pharmacos.co.za

[email protected] [email protected]
Tel: +27 11 71 647 6922 Tel: +27 11 835 2221

Ofra Cosmetics www.ofracosmetics.co.za Remancos www.remancos.co.za

[email protected] [email protected]
Tel: +27 786 9027 Tel: +27 83 228 0278

Vanda Cosmetics www.vanda.co.za Patriot Brands www.patriotbrands.co.za

[email protected] [email protected]
Tel: +27 11 422 3710 Tel: +27 11 039 6611

Caprice www.caprice.co.za Sulclan www.sulclan.com

[email protected] [email protected]
Tel: +27 11 452 2771
Mzanzichem www.mzanzichem.org
www.amberproducts.co.za [email protected]
Amber Cosmetics [email protected] Tel: +27 31 701 5200

Brunel Manufacturing www.manufacturing.brunel.co.za Amarele www.amarele.co.za

[email protected] [email protected]
Tel: +27 11 609 4066 Tel: +27 15 293 1634

Prime Product www.primeproductmanufacturing.com Environ www.environ.co.za

[email protected] [email protected]
Tel: +27 12 305 6582 Tel: +27 800 220 402

Sharon Bolel www.sharonbolel.co.za Ascot Cosmetics www.ascotcosmetics.co.za

[email protected] [email protected]
Tel: +27 11 454 5400 Tel: +27 11 683 8000

SDK Agencies www.sdkagencies.com Signature Cosmetics www.signaturecosmetics.co.za

[email protected] [email protected]
Tel: +27 11 314 0020 Tel: +27 11 608 2891

Bru National www.brunational.co.za Skin Science www.skinscience.co.za

[email protected] [email protected]
Tel: +27 11 609 4066 Tel: +27 11 609 9696

CosQ www.cosq.co.za Geraro Manco www.geraromanco.co.za

[email protected] [email protected]
Tel: +27 21 811 1132  

9
Main Supermarket Chains in SA:

Company CONTACT TEL FAX

Clicks www.clicks.co.za +27 21 460 1034 +27 21 467 3034
[email protected]
Metcash www.metcash.co.za +27 11 809 5500 +27 11 809 5537
[email protected]
Spar Group www.spar.co.za +27 31 508 5000  
Mr. Graham Claassens [email protected] +27 31 719 1870
[email protected]
Ms. Judith Gale [email protected]

Woolworths www.woolworths.co.za +27 21 407 9111 +27 21 407 3939

CEO: Mr. Ian Moir www.woolworthsholdings.co.za
[email protected]
MD Food: Ms. Zyda Rylands [email protected]

Shoprite/ Checkers www.shoprite.co.za +27 21 980 4149 +27 21 980 4050

Mr. Herman Fourie: www.checkers.co.za
www.shopriteholdings.co.za
Manager – Global Sourcing [email protected]

Makro www.makro.co.za +27 11 797 000 +27 11 797 0408

[email protected]
Food Lovers Market www.fruitandvegcity.co.za +27 82 463 7808  
Mr. Johan Vermeulen [email protected]

Trade Centre www.tradecentre.co.za +27 11 620 1000 +27 11 622 3519

Pick ‘n Pay www.pnp.co.za +27 21 658 1000 +27 21 856 7000
CEO: www.picknpay.co.za  
[email protected]  
Mr. Richard van Rensburg [email protected]  
Contact: Masly Notrica – International buyer +27 11 856 7849
[email protected]

Monteagle Group www.monteaglegroup.com +27 31 566 3961 +27 31 566 7602

(importer on behalf of supermarkets) [email protected] +27 82 941 6625
Contact: Natalie Williams

9
MARKETING PLAN

51
 Marketing Plan

Yasmina Cosmetics Founded in 1980 in Haranya,

Giza
and it has become the leading color cosmetics
company in the Egyptian market
Interactive Points:
Hair - Nails - Body – Feet & Legs – Body Splash
Vision:
Plans to help providing the health care arena with
high quality, cost effective medicines and become a
top ten player in the pharmaceutical generic & health
care markets
Values:
An organization, our core values are driven by a
desire to improve human life, achieve scientific
excellence, operate with the highest standards

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 Yasmina Cosmetics

Products:
- Bio Point Bleaching Powder
- Yasmina Whitening Cream
- Joy Teething Gel
- Mento Clean Mouth Wash
Positioning:
- Premium quality
- Organic components
- Tentative price
Markets:
Egypt
United Arab of Emirates
Target Market ( south Africa)

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 Market overview:

The South African cosmetics sector

is one of the biggest personal care
markets on the African continent,
employing about 50,000 people and
contributing around 1,750,000,000
USD at the retail level and more
than 350,000,000 USD at the
manufacturing level.
South African cosmetic and
personal care products market is
expected to reach USD 6.16 billion
during 2020-2025
Over 50 million people in South
Africa use cosmetic products.
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 Key Market Trends:

Increasing Consumer Awareness on Skin Care

Products:
This increasing spending trend is allowing
consumers, not only to get benefited by spending on
beauty and personal care but also increasingly
associating an attractive appearance with career
success and professionalism.
Competitive Landscape:
Unilever Group has the maximum sales, accounting
for roughly 13% of the market, followed by Procter &
Gamble, Avon, and other major players. Unilever
continues to reign over the market, with a
combination of new product launches and aggressive
expansion strategies focused on gaining traction in
new territories. Brand value plays a major role in
driving the sales of cosmetic products,
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 Market penetration and
coverage:
Product adaptation:
Packaging, Quality inspection

Distribution:
First stage:

Yasmina will assign local distributor in South Africa

to deal with the variety of retail Supermarkets,
Pharmacies and Hotels
Second Stage:

Yasmina will take a local store and start dealing direct

with the variety of retail Supermarkets, Pharmacies
and Hotels
Promotion:
The marketing plan will be executed on three
different phase
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 5 years’ plan
Markups:
Items price Sales forecast Sales Revenues
Wholesaler markup is 15% of during 5 yrs
FOB price.
Retail Markup for Pharmacies & Bio Point Bleaching $5 3,000,000 packs $15,000,000
Powder
super market is 10% of FOB
price Yasmina Whitening $8 1,000,000 packs $8,000,000
Hotels 8% of FOB price Cream

Average net profit: from 20:30

Joy Teething Gel $1 5,000,000 packs $500,000
%.
Documentation: Mento Clean Mouth
Wash
$2 100,000 packs $200,000

The very step will be to have

commercial invoices to export. Total   4,600,000 packs $23,700,000
Importantly this should not be a
proforma invoice
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 Segmentation:
South Africa’s young ‘middle class’ population is
fueling demand:
The African Development Bank describes ‘middle
class’ as those who spend between $2 to $20 a day.
Because most of them hold salaried jobs or own a Many women are wholly or partially supported by
small business, these guys and ladies have more partners (husbands, boyfriends, uncles and
spending money at their disposal. brothers) who spend directly and indirectly on
beauty products either by giving cash or buying
these cosmetics as ‘gift’ items.
African women now have more spending power:
More African women, especially in the middle class,
now have more spending power. Higher education is
allowing many middle class African women to pursue
promising careers (like men) in the workplace

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 Value Proposition

 Local demand for cosmetics is

strong. The global and local shift
towards “organic” or natural
cosmetics together with the
availability of a range of natural raw
materials also presents new avenues
for investment.
 Yasmina products value proposition:
• NO Animal Product
• NO Camphor, Toluene, Phthalate
• NO Formaldhyde

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 Engage Supermarkets
 Supermarkets have proven to be important
routes to market for consumer goods.
 Supermarkets are also already playing an
important role in integrating the region. What
is necessary is a regional content policy’
consumer goods such as cosmetics to open up
shelf-space to regionally produced
product/offtake commitments. This can be
accompanied by focused supplier development
programmes to continue building the
capabilities of the suppliers and ensure that
they meet the supermarket requirements

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Swot Analysis Summary:
Strengths Weaknesses

- Availability of natural ingredients used in cosmetics. - Barriers to accessing supermarkets

- Government support for the manufacturing industry - Lack of funds for advertising
(fiscal and non-fiscal incentives) - Limited investment in R&D
- Good footprint in the region - High cost of finance
- Strong contract manufacturing base including R&D - Lack of investment in brand awareness
capacity - Lack of information about export markets

   
Opportunities Threats

- Manufacture of organic products - Currency volatility and depreciation

- Contract manufacture of cosmetic products for the
tourism industry (hotels, lodges, etc.) and - Competition from Local Manufacturing
supermarkets
- Intensifying alternative distribution markets for - Barriers to accessing supermarkets and export markets
cosmetics (salons, spas, direct marketing  
- Regional demand and proximity to relatively
untapped markets

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THANK YOU!