Classification of Travelers
Classification of Travelers
TRAVELERS
THC 3
CLASSIFICATION OF TRAVELERS BASED ON PERSONALITY
• MANY STUDIES HAVE BEEN CONDUCTED TO FIND OUT THE CHARACTERISTICS OF REGULAR BUSINESS
TRAVELERS. THE RESULTS OF THESE SURVEYS REVEALED THATBUSINESS TRAVELERS ARE WELL-EDUCATED, RICH,
HAVE HIGH LEVEL JOBS, AND TEND TO FLY OFTEN. MORE RECENT SURVEYS HAVE SHOWN THAT RATIO OF
WOMEN BUSINESS TRAVELERS TO MEN TRAVELERS HAVE GROWN RAPIDLY. THESE SURVEYS SHOW THAT
THERE ARE MAJOR DIFFERENCES BETWEENMALE AND FEMALE BUSINESS TRAVELERS. SOME OF THESEARE:
• 1.WOMEN BUSINESS TRAVELERS ARE SLIGHTLY YOUNGER
• 2.THEY TEND TO STAY LONGER AT THEIR DESTINATIONS
• 3.THEY ARE MORE APT TO BE UNMARRIED THAN MALES;
• 4.THEY ARE MORE LIKELY TO ATTEND A MEETING OR CONVENTION
• 5.THEY ARE MORE LIKELY TO BOOK THROUGH A TRAVEL AGENT;
• 6.THEY HAVE A GREATER PREFERENCE FOR DOWNTOWN ACCOMMODATION FACILITIES CLOSER TO WORK; AND
• 7.THEY ARE MORE CONCERNED WITH SECURITY ASPECTS OF ACCOMMODATION FACILITIES.
• BUSINESS TRAVELERS ATTENDING MEETINGS, CONVENTIONS, CONGRESS TRAVEL PULSE SURVEYS INDICATE THAT
20%OF ALL BUSINESS TRAVEL TRIPS ARE FOR THE PURPOSE OF ATTENDING MEETINGS, CONVENTIONS, AND
CONGRESSES.
INCENTIVE TRAVELERS
• THE FAMILY PLEASURE TRAVELERS CAN BE DIVIDED INTO THREE GROUPS, NAMELY: JUNIOR
FAMILIES, MIDRANGEFAMILIES, AND MATURE FAMILIES. THESE ARE DEFINED ACCORDING TO
THE AGES OF THE HUSBAND AND WIFE AND THE EDUCATIONAL STAGES OF THEIR CHILDREN AS
FOLLOWS:
• 1.JUNIOR FAMILIES-WITH PARENTS AGED 20-34 HAVING PRESCHOOL AND/OR GRADE SCHOOL
CHILDREN ONLY;
• 2.MIDRANGE FAMILIES- WITH PARENTS AGED 35-44 WITH GRADE SCHOOL AND/OR HIGH
SCHOOL CHILDREN ONLY; AND
• 3.MATURE FAMILIES- WITH PARENTS AGED 45 OR OVER WITH CHILDREN WHO ARE OF HIGH SCHOOL
AGE AND OLDER.
• FAMILY PLEASURE TRAVEL TRIPS ARE MOTIVATED BY THREE OBJECTIVES. THE FIRST
OBJECTIVE IS TO USE RAVEL AS AN EDUCATIONAL EXPERIENCE FOR THEIR CHILDREN. THE
SECOND OBJECTIVE IS TO DO SOMETHING DIFFERENT. THE THIRD OBJECTIVE IS TO USE TRAVEL
TO BRING FAMILY CLOSER TOGETHER. THE MAJOR HINDRANCES TO FAMILY PLEASURE
TRAVEL ARE THE COST OF TRAVEL, PARTICULARLY THE COST OF TRANSPORTATION,
ACCOMMODATION, FOOD, THE ABILITY OF THE PARENTS TO HAVE PRIVACY FROM THEIR
CHILDREN, AND THE PROBLEMS OF ORGANIZING AND COORDINATING FAMILY PLEASURE PLANS.
THE ELDERLY
• TOURISM’S ECONOMIC IMPACTS ARE TOUTED BY THE INDUSTRY FOR A VARIETY OF REASONS.
CLAIMS OF TOURISM’S ECONOMIC SIGNIFICANCE GIVE THE INDUSTRY GREATER RESPECT AMONG
THE BUSINESS COMMUNITY, PUBLIC OFFICIALS, AND THE PUBLIC IN GENERAL. THIS OFTEN
TRANSLATES INTO DECISIONS THAT ARE FAVORABLE TO TOURISM AND HOSPITALITY INDUSTRY.
COMMUNITY SUPPORT IS IMPORTANT FOR TOURISM AND HOSPITALITY, AS IT IS AN ACTIVITY THAT
AFFECTS THE ENTIRE COMMUNITY. TOURISM AND HOSPITALITY BUSINESSES DEPEND EXTENSIVELY
ON EACH OTHER AS WELL AS ON OTHER BUSINESSES, GOVERNMENT AND RESIDENTS OF THE LOCAL
COMMUNITY. ECONOMIC BENEFITS AND COSTS OF TOURISM AND HOSPITALITY REACH VIRTUALLY
EVERYONE IN THE REGION IN ONE WAY OR ANOTHER. ECONOMIC IMPACT ANALYSES PROVIDE
TANGIBLE ESTIMATES OF THESE ECONOMIC INTERDEPENDENCIES AND A BETTER UNDERSTANDING
OF THE ROLE AND IMPORTANCE OF TOURISM IN A REGION’S ECONOMY.
• ECONOMIC IMPACTS ARE THEREFORE AN IMPORTANT CONSIDERATION IN STATE, REGIONAL AND
COMMUNITY PLANNING AND ECONOMIC DEVELOPMENT. ECONOMIC IMPACTS ARE ALSO
IMPORTANT FACTORS IN MARKETING AND MANAGEMENT DECISIONS. COMMUNITIES THEREFORE
NEED TO UNDERSTAND THE RELATIVE IMPORTANCE OF TOURISM TO THEIR REGION, INCLUDING
TOURISM AND HOSPITALITY’S CONTRIBUTION TO ECONOMIC ACTIVITY IN THE AREA.
THE ROLE OF TOURISM AND HOSPITALITY IN ECONOMIC
DEVELOPMENT
• WHEN TRAVELERS OUTSIDE THE DESTINATION AREA SPEND ON GOODS AND SERVICES
WITHIN THE DESTINATION, TOURISM AND HOSPITALITY ACTS AS AN EXPORT INDUSTRY
BY BRINGING IN REVENUES FROM OUTSIDE SOURCES. TOURIST EXPENDITURES ALSO
INCREASE THE LEVEL OF ECONOMIC ACTIVITY IN THE HOST AREA DIRECTLY. MANY
COUNTRIES HAVE UTILIZED TOURISM AND HOSPITALITY AS A MEANS TO INCREASE
FOREIGN EXCHANGE EARNINGS TO PRODUCE INVESTMENT NECESSARY TO FINANCE
ECONOMIC GROWTH.THE TOURISM AND HOSPITALITY INDUSTRY’S ECONOMIC IMPACT
ON A DESTINATION AREA CAN BE IMMENSE SINCE IT PROVIDES A SOURCE OF INCOME,
EMPLOYMENT, AND FOREIGN EXCHANGE.
DIRECT AND SECONDARY EFFECTS