Cirque Du Soleil Video Case Study: Chante Moore

CIRQUE DU SOLEIL VIDEO CASE STUDY
CHANTE MOORE
BACKGROUND OF CIRQUE DU SOLEIL
• IS THE ONE OF THE WORLD LARGEST CIRCUS INDUSTRIES IN THE WORLD.
• BEGAN IN 1984 COMPOSED OF 20 STREET PERFORMERS BY BAIE-SAINT-
PAUL (GOLDSWORTHY, 2013)
• ESTABLISHED IN MONTREAL HAS BROUGHT DELIGHT IN 180 SPECTATOR.
• CIRQUE DU SOLEIL MEANS CIRCUS OF THE SUN.
• THE CIRCUS UNLIKE OTHER THEATRICAL PERFORMS WITHOUT ANIMALS
USE ONLY MAN POWERS ALONE
• HAS EMPLOYED OVER 4000 PEOPLE AND 1500 ACROBATS ALL OVER THE
WORLD.
• THE ORGANIZATION CREATES NEARLY CONTENT FOR A BROAD RANGE OF
AUDACIOUS PROJECTS.
• THE CREATIVE PERFORMANCE USES MEDIA AND OTHER OUTLETS TO
REACH OUT AND SHARE THEIR DIVERSE ACTS.
• CIRQUE DU SOLEIL’S GOAL IS TO MAKE A DIFFERENCE AND TOUCH SOULS
THROUGH HAPPINESS AND ENTERTAINMENT.
CIRQUE DU SOLEIL HOW IT WORKS
• BEGAN WITH 20 PERFORMERS WHO HAVEWORKED AROUND THE
CLOCK TO GIVE OUT MAGNIFICENT PERFORMANCES.
• THE CIRQUE DU SOLEIL HIRES ARTISTS AND GYMNASTS FROM
ALL OVER THE WORLD WITH MANY DIFFERENT SKILLS.
• CIRQUE DU SOLEIL LATER ON BRING TALENT TOGETHER TO
WORK COHESIVELY.
• CIRQUE DU SOLEIL THEMES ARE ALL UNDER TWO ELEMENTS
WHICH CONSIST OF A UNIQUE THEME AND A SOUNDTRACK.
• THE TEAM THEN DECIDES ON THE THEME TO COMPOSE WHILE
TYING THE ACT TOGETHER.
• THE TEAM AVOIDS STRAIGHT NARRATIVES FOR THE AUDIENCE
TO FIGURE OUT THE MEANING.
• SOUNDTRACK IS ACCOMPANIED BY THE THEME OF THE ART
THEY ARE PERFORMING THE ACT.
HOW THE FIVE MAJOR DRIVERS OF
GLOBALIZATION (POLITICAL, MARKET, COST,
TECHNOLOGICAL, COMPETITIVE) INFLUENCED
CIRQUE DU SOLEIL …
FIVE MAJOR DRIVERS OF GLOBALIZATION (POLITICAL,
MARKET, COST, TECHNOLOGICAL, COMPETITIVE)
INFLUENCED CIRQUE DU SOLEIL
POLITICAL FACTORS
• GIVING OUT MONEY IN TERMS OF INCEPTIVES TO THE WHEN IN NEED OF FINANCIAL AID.
• THE POLITICAL CLASS HAS HELPED MAJORITY OF THE ARTIST GET AFFORDABLE CITIZENSHIPS.
• WITH THE HELP OF THE GOVERNMENT THEY HAVE BEEN ABLE TO HOLD ACTS IN DIFFERENT COUNTRIES
• POLITIC HAS HELPED SHAPE SOME OF THE ACTS INCORPORATION IN THEMES TO PERFORM.
• THE GOVERNMENT HAVE OUTLINED MEASURES FOR WHICH TO FOLLOW WHILE MAKING SURE THE ACTS ARE SAFE.
• THE GOVERNMENT HAS SPEAR HEADED THAT EVERY ARTIST WORKING AT THE CIRQUE DU SOLEIL ARE TREATED
EQUAL.
• THE GOVERNMENT ALSO HAS FACILITATED THE SALE OF TICKET FOR SHOW BY ADVERTISING THEIR USING THEIR
MEDIA PLATFORMS.
• LICENSES AND PROVISION OF GOOD WORKING PLACE HAVE ALL BEEN GIVEN A GO AHEAD BY THE GOVERNMENT.
• THE GOVERNMENT TOGETHER WITH CIRQUE DU SOLEIL HAVE WORKED TOGETHER IN SOME ACTS TO EDUCATE THE
MASS ON THE IMPORTANCE OF SOME THE IMPORTANCE OF LIVING HEALTHY AND USING THE COMMODITY LIKE
WATER SAFELY AND STOP VIOLENCE.
MARKET
• CIRQUE DU SOLEIL USES SOME TACTIC STRATEGIES TO

REACH OUT TO ITS MEMBERS AND STAY AHEAD IN THE
MARKET.
• CIRQUE DE SOLEIL ALLOWS FOR FANS TO GIVE FEEDBACK
TO SHOW IN WHICH THEY’LL USE TO ENHANCE FUTURE
PREFORMANCES.
• THE CIRQUE DU SOLEIL USE ITS FAN AS ITS AGENT IN
SPREADING THE WORD VIA THE MEDIA AND WITNESSES OF
THEIR WORK TO SPEARHEAD THEIR WORK.
• THE ORGANIZATION MAKES SURE THAT THEY ARE ALWAYS
RELEVANT ALWAYS.
• THE USE OF THEMES AND MUSIC AND ART WHICH PEOPLE
LOVE ARE A WAY OF REACHING OUT TO MORE PEOPLE.
• THE CIRQUE DU SOLEIL INCORPORATE SOME OF THEIR
ACTS WITH LEGENDARY ARTIST AND FAMOUS ONE TO
ENTICE PEOPLE TO COME WATCH THEIR SHOWS.
COSTS
• CIRQUE DU SOLEIL HAS PRICE CONCIOUS
SHOWS WITH FAIR PRICING OPTIONS.
• IN EFFORTS TO KEEP COSTS AS LOW AS
POSSIBLE, CIRQUE STRIVES TO ENSURE
THEIR SHOWS ARE JAM PACKED AT ONE
LARGE VENUE INSTEAD OF PREFORMING
MANY UNNESSARY SHOWS.
• THERE ARE RANGING NUMBER OF TICKET
DEPENDING ON THEME AND SHOW.
• TICKET PRICES RANGE FROM AS LOW AS
$59 TO $260.
• TICKETS ARE SOLD AT THE DOOR OF THE
VENUE OR RELEVANT AUTHENTICATED
AGENTCIES SUCH AS TICKETMASTER.
TECHNOLOGICAL
• EVERY ACT THE CIRQUE DU SOLEIL PERFORMS ITS THEME ARE
BROUGHT TO LIFE BY TECHNOLOGICAL ADVANCEMENT.
• THE USE OF LATEST TECHNOLOGICAL ADVISEMENT HAS
HELPED THE SHOWS COME TO LIFE.
• EACH SHOW THEME IS INCORPORATED WITH MUSIC AND
EFFECT TO BRING VISION TO THE AUDIENCE.
• THE USE OF TECHNOLOGY ISOLATES PEOPLE FROM EACH
OTHER AND WHAT THEY ARE DOING (WIRE, 2018).
• WITH THE GROWING INNOVATION IN TECHNOLOGY THE TEAM
HAVE ENGULFED THE LATEST TECHNOLOGY TO TELL THEIR
STORY BETTER.
• CIRQUE DU SOLEIL OFFERS JOBS THE BEST TECHNICIAN IN THE
MARKET TO ADVERSE EACH DAY IN THEIR BUSINESS AND
SHOWS.
• WITH THE SHOW MAKING A LOT OF MONEY THEY ARE ABLE TO
KEEP UP WITH THE LATEST TECHNOLOGY IN THE MARKET.
COMPETITIVE
• THE MAIN COMPETITIVE PART OF CIRQUE DU SOLEIL IS THE
AVAILABILITY OF SKILLED MAN POWER.
• EXTENSIVE EMPLOYMENT EXERCISE HELPS THE, TO FIND THE BEST IN
THEIR BUSINESS; ARTISTS, MUSICIAN AND ACROBATS AMONG MANY
MORE.
• THE CIRQUE DU SOLEIL USES COMMUNICATION STRATEGY AS
BUILDING CONFIDENCE, LOYALTY THOUGHT REPEAT SERVICE OF
THEIR ENTERTAINMENT.
• THE USE TECHNOLOGY CREATING A WIDE DIVERSE AUDIENCE REACH
HELP THEM STAY AHEAD IN COMPETITION (TERDIMAN, N.D.).
• CIRQUE DU SOLEIL DOESN’T USE ANIMALS ON THEIR SHOW BUT USES
PUPPET PUPPETEERS IN PLACE OF ANIMALS THUS A THUMBS UP BY
ANIMAL RIGHT WELFARE.
• THE CIRQUE DU SOLEIL OFFERS BETTER PAYMENT OF THEIR
EMPLOYEES THUS GOOD WORKING RELATIONSHIP RETAINING THE
BEST IN THE INDUSTRY.
• THE USE OF THEMES AND COMPLEXITY STORY TELLING ACTS HAVE
LED TO A MASSIVE COMPETITIVE NATURE OF THEIR ORGANIZATION.
WHY IS CIRQUE DU SOLEIL SUCCESSFUL THROUGHOUT THE
WORLD?
• CIRQUE DU SOLEIL IS COMPOSED OF GREAT TALENTED PEOPLE WORKING AROUND THE CLOCK TO
OFFER THE BEST OF THE BEST.
• ONE OF CIRQUE DU SOLEIL SUCCESS THOUGHT THE WORLD IS INNOVATION.
• CIRQUE DU SOLEIL LETS THEIR CUSTOMERS, EMPLOYEE, CAST AND AUDIENCE SUGGEST IDEAS ON
WHAT AND HOW THEY WOULD WANT TO CHANGE AN MAKE THEIR SHOW BETTER (WATERS, 2014)..
• DATA DRIVEN APPROACH WHERE BEFORE INCORPORATING AN ACT A RESEARCH IS DONE ON WHICH
THEME TO DWELL ON AND TOUCHES THE AUDIENCE MOST.
• THE CIRQUE DU SOLEIL HAS A STRONG DATABASE THAT HAS A RECORD OF EVERY ATHLETE STRENGTH
AND WEAKNESS.
• FOR EVERY THEME THE CREW HIRE ATHLETES SKILLED IN THE THEME ACT UNLIKE OTHER SHOWS
WHERE SKILLED ATHLETE ALONE HEADLINES THE SHOW ALONE.
• LEADERSHIP, GUY LALIBERTE, THE FORMER OWNER AND CURRENT CEO, EMPOWERS THE TEAM AND
SETS MINIMUM RESTRICTIONS TO MAXIMIZE EVERY EMPLOYEE’S POTENTIAL, EXPERTISE AND IDEAS.
WHY DOES THE PRODUCT TRANSCEND
CULTURE DIFFERENCES BETWEEN
COUNTRIES?
• CULTURAL VARIATIONS DISTINGUISH ONE FOREIGN MARKET
FROM ANOTHER.
• THE CULTURE OF A COUNTRY DEFINE TRADE OF THE
PRODUCT NEGATIONS AND SELLING OF THE PRODUCT.
• IT’S OFTEN THE CASE THAT CULTURAL NORMS CAN
TRANSCEND NATIONAL BORDERS AND BECOME MORE
INDICATIVE OF THE INDUSTRY RATHER THAN THE ORIGIN OR
PLACE (CULTURE WITHIN INTERNATIONAL TRADE, 2018).
• INDUSTRIAL ARE INFLUENCED BY THE COUNTRY THEY ARE
BASED ON CULTURALLY.
• THE LAWS AND OPERATION OF EACH COUNTRY ARE
INFLUENCED BY THE CULTURAL PRACTICE HENCE PRODUCT
TRANSCEND DIFFERENCE BETWEEN COUNTRIES.
• COMPANY STRUCTURE HAVE THEIR OWN NORMS AND
CULTURAL PRACTICE BASED ON THE COUNTRY THEY ARE IN
THUS PRODUCT TRANSCEND AS WELL.
WHY IS IT IMPORTANT FOR CIRQUE DU SOLEIL TO BE A GOOD
CORPORATE CITIZEN AND HOW DOES THE ORGANIZATION STRIVE TO
FULFILL THIS ROLE?
• EMPLOYING DIVERSE CULTURAL EMPLOYEE EMPOWERS
DIVERSITY AMONG THE WORKPLACE
• 30.4% REDUCTION OF GHGS BY CONNECTING TO THE
POWER GRID IN 10 OF THE CITIES VISITED BY OUR BIG TOP
SHOWS.
• A NUMBER OF 1,00,000 YOUTH ARE REACHED IN A NUMBER
OF 50 COUNTRIES THEY HAVE TRAVELED ACROSS THE
WORLD.
• PROMOTING DIFFERENT THEMES IN EACH SHOW CREATES
INNOVATION AMONG PEOPLE MINDS.
• EMPLOYING OF DIFFERENT PEOPLE FROM ALL OVER THE
WORLD PROMOTES TOGETHERNESS AND UNITY.
• SHARING OF INNOVATION IN EXPERTISE THROUGH NEW
PARTNERSHIP.
REFERENCES
• CULTURE WITHIN INTERNATIONAL TRADE. (2018, MAY 25). RETRIEVED FROM GET SMARTER:
HTTPS://WWW.GETSMARTER.COM/BLOG/CAREER-ADVICE/CULTURE-IMPORT-EXPORT-TRADE/
• GOLDSWORTHY, S. (2013). CIRQUE DU SOLEIL. CALGARY, ALBERTA: WEIGL.

• TERDIMAN, D. (N.D.). CIRQUE DU SOLEIL’S NEW SHOW IS SPECTACULAR, AND SO IS ITS TECHNOLOGY. RETRIEVED FROM FAST
COMPANY: HTTPS://WWW.FASTCOMPANY.COM/90270176/CIRQUE-DU-SOLEILS-NEW-SHOW-IS-SPECTACULAR-AND-SO-IS-ITS-
TECHNOLOGY
• WATERS, C. (2014, JULY 21). EIGHT FLEXIBLE MARKETING TRICKS FROM CIRQUE DU SOLEIL. RETRIEVED FROM SMART COMPANY:
HTTPS://WWW.SMARTCOMPANY.COM.AU/MARKETING/EIGHT-FLEXIBLE-MARKETING-TRICKS-FROM-CIRQUE-DU-SOLEIL/
• WIRE, G. (2018, SEPTEMBER 7). CIRQUE DU SOLEIL, BEHIND THE SCENES: HOW TECH POWERS THE SHOW ‘VOLTA.’ RETRIEVED FROM
STARLA SAMPACO:
HTTPS://WWW.GEEKWIRE.COM/2018/BEHIND-SCENES-CIRQUE-DU-SOLEIL-TECHNOLOGY-BEHIND-EPIC-NEW-SHOW-VOLTA/
• Belzer (2013 April 12). Cirque du Soleil. Prezi. https://prezi.com/vorutiach_eu/cirque-du-

soleil/

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CIRQUE DU SOLEIL VIDEO CASE STUDY

• CIRQUE DU SOLEIL USES SOME TACTIC STRATEGIES TO

• GOLDSWORTHY, S. (2013). CIRQUE DU SOLEIL. CALGARY, ALBERTA: WEIGL.

• Belzer (2013 April 12). Cirque du Soleil. Prezi. https://prezi.com/vorutiach_eu/cirque-du-

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