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  • Mra Project ML 1: Mitesh Kumar Agrawal Batch: June'21 Batch

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    MITESH AGRAWAL
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    The document discusses analyzing customer transaction data from an automobile parts company over 3 years. It includes exploratory data analysis through univariate, bivariate and multivariate methods. Customer segments are identified through RFM (recency, frequency, monetary) analysis. The best customers, customers at risk of churning, lost customers and loyal customers are identified. The analysis provides insights on sales trends and the top customers to focus on for the company.

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    MRA ML1

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    MRA ML1

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    The document discusses analyzing customer transaction data from an automobile parts company over 3 years. It includes exploratory data analysis through univariate, bivariate and multivariate methods. Customer segments are identified through RFM (recency, frequency, monetary) analysis. The best customers, customers at risk of churning, lost customers and loyal customers are identified. The analysis provides insights on sales trends and the top customers to focus on for the company.

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    165 views23 pages

    Mra Project ML 1: Mitesh Kumar Agrawal Batch: June'21 Batch

    Uploaded by

    MITESH AGRAWAL
    The document discusses analyzing customer transaction data from an automobile parts company over 3 years. It includes exploratory data analysis through univariate, bivariate and multivariate methods. Customer segments are identified through RFM (recency, frequency, monetary) analysis. The best customers, customers at risk of churning, lost customers and loyal customers are identified. The analysis provides insights on sales trends and the top customers to focus on for the company.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 23

    MRA PROJECT ML 1

    MITESH KUMAR AGRAWAL


    BATCH: JUNE’21 BATCH
    EMAIL: [email protected]
    TABLE OF CONTENTS

     Problem Statement
     Data Summary
     Exploratory Data Analysis
    • Univariate, Bivariate and Multivariate Analysis
    •Inferences

     Customer Segmentation Using RFM Analysis


    •What is RFM?
    •What all parameters used and assumptions made
    •Output table head 
    •When KNIME used, Workflow image to be put

     Inferences from RFM and Identified Segments


    • Best Customers
    • Customers who are on the verge of churning
    • Lost Customers
    • Loyal Customers
    PROBLEM STATEMENT
    An automobile parts manufacturing company has collected data of transactions for 3 years. They do not have any in-
    house data science team, thus they have hired you as their consultant. Your job is to use your magical data science skills
    to provide them with suitable insights about their data and their customers.

    DATA HEAD
    DATA SUMMARY
     Info

     Shape
    DATA SUMMARY
    DATA SUMMARY
    EXPLORATORY DATA ANALYSIS
     Univariate Analysis
    EXPLORATORY DATA ANALYSIS
    EXPLORATORY DATA ANALYSIS
    EXPLORATORY DATA ANALYSIS
    EXPLORATORY DATA ANALYSIS
    EXPLORATORY DATA ANALYSIS
    EXPLORATORY DATA ANALYSIS
    EXPLORATORY DATA ANALYSIS
    EXPLORATORY DATA ANALYSIS
    EXPLORATORY DATA ANALYSIS
     Bivariate Analysis
    EXPLORATORY DATA ANALYSIS
    EXPLORATORY DATA ANALYSIS
     Multivariate Analysis
    EDA INFERENCES
     USA has the highest sales as compared to other countries
     Classic Cars has the highest Sales while Trains has the lowest
     The company is customer driven as the major revenue is generated from only the top 5
    customers. So the company must focus on more customer scouting as in case of customer
    churn it will impact the sales
     Euro shopping channel is the best customers in terms of sales
     Medium Deal size deliver higher sales than Small and Medium
     Quantity and Sales shows linear relationship
     Sales are usually high in Q4 towards the end of the year in the months of November and
    December
    INFERENCES FROM RFM AND IDENTIFIED SEGMENTS

     Best Customers

    •Euro Shopping Channel


    •Souveniers And Things Co.
    •Salzburg Collectables
    •Danish Wholesale Imports
    •La Rochelle Gifts
    •L’ordine Souveniers
    •The Sharp Gifts Warehouse
    INFERENCES FROM RFM AND IDENTIFIED SEGMENTS

     Customers who are on the verge of Churning

    •Saveley & Henriot, Co.


    •Herrku Gifts
    •Marta’s Replicas Co.
    •Vida Sport, Ltd
    •Amica Models & Co.
    INFERENCES FROM RFM AND IDENTIFIED SEGMENTS

     Lost Customers

    • Auto Assoc. & Cie.


    • Bavarian Collectables Imports, Co.
    • CAF Imports
    • Cambridge Collectables Co.
    • Iberia Gift Imports, Corp.
    • Double Decker Gift Stores, Ltd
    INFERENCES FROM RFM AND IDENTIFIED SEGMENTS

     Loyal Customers

    • Handji Gifts & Co.


    • Auto Canal Petit
    • Tokyo Collectables, Ltd
    • UK Collectables, Ltd.
    • Mini Gifts Distribution

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