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Entrepreneur Networks

•Abdul is very ambitious person


and wants to expand his
business.
•May be he is resourceful person
but wants to utilize his resources
optimally.

Resources :
•Financial
•Technical
•Marketing
•Supplier
•Distributors
NETWORK
• Entrepreneurial network is socioeconomic business process, offering
different types of resources to start or improve entrepreneurial
projects.

• In this process business people and entrepreneurs meet to:


 form business relationship and
 recognize, create, and act upon business opportunities,
 share information and seek potential partners for ventures.
Social Networks:
• The entrepreneur is embedded in a social network that plays a critical
role in the entrepreneurial process (Aldrich and Zimmer, 1986).
• Social Networks are defined by a set of actors (Individual or
organization) and a set of linkage between the actors ( Brass, 1992)
What is Networking
Elements of Networks
• Content: The nature of the content that is exchanged between the
actors
• Governance: Governance mechanism in relationships
• Network Structures: Created by crosscutting relationship between
actors.
Weak tie formation
• 6 degrees of separation* • Communities (of practice etc.)
• Social networks
• Meetups

• Build outward
• Go for diversity, not volume
• Identify and use “hubs”
(people who are great n’workers and can
introduce you)
& willingness to connect
(Fischer, E., & Reuber, A. R. (2011). Social interaction via new social media:
(How) can interactions on Twitter affect effectual thinking and behavior?
Journal of Business Venturing, 26(1), 1-18.)
Strong tie formation
• GIVE YOUR CLIENTS A PERSONAL
CALL. Find out how things went with the project
you were involved in. Ask if there's anything else
you can do to help. Important: do not ask for a
referral at this point.

• CALL ALL THE PEOPLE WHO HAVE


REFERRED BUSINESS TO YOU. Ask them how
things are going. Learn more about their current
activities so you can refer business to them.

• LIST 50 PEOPLE TO STAY IN TOUCH WITH. 


Send them cards on the next holiday.

• FOLLOW UP. Two weeks after you've sent cards


to your contacts, call them and see what's going
on. If it is a former client - perfect time to ask for
a referral. If it's a prospect – try set up an
appointment.
Strong, weak, absent?
To hole or not to hole
How do networks look like?
• Relational networks: direct interaction is main
mechanism
- a group of co-workers
- friends in a bar
- classmates
- direct clients and direct suppliers
• Positional networks: brokerage, centrality, or range
- brokering between house sellers and house buyers
- centrality defining relative number of received
contacts
- range defining how far a network is connected
How do relational networks look like?
Why do we network?
BENEFITS / OUTCOMES
ACCESS TO POWER/
TRUST SIGNALING
RESOURCES CONTROL
Strategic Capital
• Strategic capital is a critical element of Intangible
capital. It can be both an asset and a liability--it all
depends on how stakeholders view the performance of
your strategic capital.
The core focus of strategic capital:
a)Human capital
b)Structural capital (processes, systems, knowledge)
c)Relationship capital including customers at the core of
your value proposition and partners who support your
ability to deliver.
Economical Capital
• Economic capital is the amount of risk capital,
assessed on a realistic basis, which a firm requires
to cover the risks that it is running or collecting as a
going concern, such as market risk, credit risk, legal
risk, and operational risk.
• Economic capital is the amount of capital that a
firm, usually in financial services, needs to ensure
that the company stays solvent given its risk profile.
Economic capital is calculated internally, sometimes
using proprietary models, and is the amount of
capital that the firm should have to support any
risks that it takes.
Social Capital
• Who you know well enough to
trust for advise or have
confidence into get things done
efficiently and effectively.
• The set of resources tangible or
virtual, that accrue to a
corporate player through the
players social relationships,
facilitating the attainment of
goals (Gabbay et. al 1999)
Cultural Capital
• Cultural capital refers to the
social assets of a person
(education, intellect, style of
speech and dress, etc.) that
promote social mobility in a
stratified society
Why do we network in startup ?
Strategic capital for: partners with congruent goals spinoff-university
high prestige partners for influence experienced entrepreneur
view on & protection of competititors business intelligence / patent
influencing clients & suppliers lead customer /first tier supplier
cultural capital for: knowledge integration co-developer
organizing methods
certification of processes
comparing values & norms (CSR)
economic capital:pitching for FFF & formal investors
searching buying power
arranging cash flow/loans/subsidy
Social capital: new contacts
intensifying contacts
getting structural position
Why do we network in existing business ?
Strategic capital for: Alliances: Partners with congruent goals
Lobbying: high prestige partners for influence
Marketing: view on & protection of competititors
Marketing: influencing clients & suppliers
Cultural capital for: Innovation: knowledge integration
continueous improvement
certification of processes
comparing values & norms (CSR)
economic capital:Co-maker/supplier: efficient production network
transactions with suppliers/customers
corp. Finance: cashflow/loans/subsidy/investment
Social capital: maintaining contacts
intensifying and new contacts
maintain and develop structural position
The network success hypothesis

The network success hypothesis states that founders


can gain access to resources more cheaply by using
their network contacts than by using market
transactions, and that they can even acquire
resources from the network that would not be
available via market transaction at all.
Conclusion
• Burt argues that network reach in structural holes create social capital
for an actor, whereas conversely Coleman argues that closure does.
• Structural holes and closure are complementary rather than
competing mechanism (Burt).
Further Readings:
• Zaheer A. Et.al (2010) “It’s the connections: The network perspective in
Interorganizational Research”, Academy of Management Perspectives,
24(1):62-77
Thanks
Comments
Suggestion
Questions ?

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