Org - HR Strat
Org - HR Strat
2 Credit Points
Evaluation
• Class Participation - 15%
• Quiz - 15%
• Project - 20%
• Submission/Presentation - 10%
• End Term - 40%
Strategy
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Emergent Strategy
• Avon in 1939
Intended Strategy
• In mid-1978, faced with unemployment after
being fired from his job as Communications
Director, Bill Rasmussen founded ESPN.
Emergent Strategy
Realized Strategy
• ESPN is now regarded as the worldwide
leaders in sports, owning several ESPN
affiliates, have ESPN magazine, ESPN radio and
so on
Facebook –Intended Strategy
Zuckerberg’s original concept in 2003 had a dark
nature.
Business strategy:
The action plan for a single line of business to gain
competitive advantage
Corporate Strategy
• Restructuring
• Growth
• Maintenance of Status Quo (Stability)
Restructuring Strategies
Turnaround strategy: An attempt to increase the
viability of an organization
Divestiture: The sale of a division or part of an
organization
Liquidation: The termination of a business and the sale
of its assets
Bankruptcy: A formal procedure in which an appointed
trustee in bankruptcy takes possession of a business’s
assets and disposes of them in an orderly fashion
Turnaround
• Expanded overseas.
CESC
• CESC was in red.
Incremental growth:
Can be attained by
expanding the client
base, increasing
products/services,
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changing the
distribution networks,
or using technology
Growth Strategies
International growth: Can be attained by
seeking new customers or markets by
expanding internationally
Acquisition: The purchase of one company by
another
Merger: Two organizations combine resources
and become one
Stability Strategies
• These are maintenance strategies where
companies do not wish to see their companies
grow and so their strategic HRM practices
remain constant. These can be called
– status quo
– neutral
– do-nothing strategies
Porter’s Five Generic Competitive Strategies
• External fit
• Fit HR and organizational
strategies
• Internal fit
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