Creativity and Thinking PPT at Bec Doms

PRESENTATION ON
CREATIVITY
DEFINITIONS OF CREATIVITY
• Creativity is a mental process involving the generations of

new ideas or concepts or new association between existing
ideas or concepts.
• Creativity involves the generation of new ideas or the
recombination of known elements into something new,
providing valuable solutions to a problem.
Cont…
• “Any one can make the simple

complicate. Creativity is making the
complicated simple” Charles Mingis.
OBJECTIVES OF CREATIVITY
• Main objectives of a creative thinking process is to think

beyond existing boundaries,
• to break away from rational, conventional ideas and
formalised procedures,
• to rely on the imagination, the divergent, the random and to
consider
• multiple solutions and alternatives
CREATIVE TECHNIQUES
1. Analytical Techniques And Intuitive

Techniques.
2. Creativity In Individuals, And Techniques,
Which Generate Creativity In Groups.
3 Divergent Thinking And Convergent
Thinking.
Main points to increase or encourage
creativity in a company are:
 To Be Happy, To Have Fun
 Keep Channels Of Communication Open
 Trust, Failure Accepted
 Contacts With External Sources Of Information
 Independence, Initiatives Taken
 Support Participatory Decision-making And Employees’

Contribution
 Experiment With New Ideas
The Quality Of Creative Thinking
Can Be Judged By Three Criteria
• Productivity.
• Originality.
• Flexibility
The 10 Mental Blocks To Creativity
Concepts are adapted from Van Oech’s book, A Whack On The Side Of The Head.
1. One “Right Answer”.
2. Logic Can Kill Creativity.
3. Be Creative – Break Some Rules
4.Be Creative – Is That Practical?
5. Play Is Creative.
Cont…
6. Make Time To Think Creatively.
7. Being Creative Is “Not My Job”.
8 Don’t Be Afraid To Be Creative.
9. Creativity…How Ambiguous.
10 Is Creativity Wrong?
TWO PHASES OF CREATIVITY
Creativity can be divided into two phases of thinking:

– Divergent thinking
– Convergent thinking

1. Divergent thinking
DIVERGENT THINKING
• Is the ability to find many possible answers to a particular
problem. Guilford (1950).
• Divergent thinking is a thought process or method used to
generate creative ideas by exploring many possible solutions.
• Divergent thinking typically occurs in a spontaneous, free-

flowing manner, such that many ideas are generated in an
emergent cognitive fashion.

Cont…
• Psychologists have found that a high IQ alone does not
guarantee creativity. Instead, personality traits that promote
divergent thinking are more important. Divergent thinking is
found among people with personalities which have traits such
as nonconformity, curiosity, willingness to take risks, and
persistence.
ACTIVITIES WHICH PROMOTE
DIVERGENT THINKING
• Creating Lists Of Questions,
• Setting Aside Time For Thinking And Meditation,

• Brainstorming.
• Subject Mapping / "Bubble Mapping",
• Keeping A Journal,
• Creating Artwork, And Free Writing.
2. Convergent thinking

CONVERGENT THINKING
• The term convergent thinking was coined by J.P.Guilford, a
psychologist well known foe his research on creativity.
• Convergent thinking involves the pursuit of predetermined a
goal, usually in linear progression and using highly focused
problem solving techniques.
• Convergent thinking questions are those which represent the
analysis and integration of given or remembered information.
They lead you to an expected end result or answer.
Instrument Theoretical Structure Administrati Age
background and on range
purpose
Adjective Adjectives 300 item list Self- Widely

Personality Assessment Instruments
Checklist describe a of assessment used in
(ACL) person’s attributes, adjectives or by
Used in the Field of Creativity
‘actual’ & ‘ideal’ measures observers,
adults
self; identification 37 traits 10 to 15

of potentially minutes
creative persons
Instrument Theoretical Structure Administ Age
background and ration rang
purpose e
Khatena- Measures artistic Comprises two Self 12

Torrance inclination, intelligence, tests: Something report years
Creative individuality, sensitivity,
About Myself 20–40 and
initiative, and self
Perception
strength; (SAM) minutes older
Inventory imagination, What Kind of
appeal to authority, self Person Are You?
confidence,
inquisitiveness, (WKOPAY)
and awareness of others.
Instrument Theoretical Structure Administratio Age
background and n range
purpose
Myers-Briggs Uses the Jungian 16 different 166 multiple 14

TypePersonality Assessment Instruments
dichotomies personality choice years
Indicator of introversion/ types and
extroversion,
items
older
sensing/intuiting,
thinking/feeling,
perceiving/judging
Instrument Theoretical Structure Administr Age
background and ation range
purpose
Kirton Adaptation Evaluates differences Adaptation/ 32 items Teens

Innovation
Inventory (KAI)
in preferred styles of Innovation
continuum
and
problem-solving and adults
creativity:
adaptors improve
things; innovators do
things differently

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PRESENTATION ON

• Creativity is a mental process involving the generations of

• “Any one can make the simple

• Main objectives of a creative thinking process is to think

1. Analytical Techniques And Intuitive

 Keep Channels Of Communication Open

 Trust, Failure Accepted

 Contacts With External Sources Of Information

 Independence, Initiatives Taken

 Support Participatory Decision-making And Employees’

1. One “Right Answer”.

2. Logic Can Kill Creativity.

3. Be Creative – Break Some Rules

4.Be Creative – Is That Practical?

7. Being Creative Is “Not My Job”.

8 Don’t Be Afraid To Be Creative.

Creativity can be divided into two phases of thinking:

generate creative ideas by exploring many possible solutions.

• Divergent thinking typically occurs in a spontaneous, free-

emergent cognitive fashion.

• Setting Aside Time For Thinking And Meditation,

• Subject Mapping / "Bubble Mapping",

Adjective Adjectives 300 item list Self- Widely

self; identification 37 traits 10 to 15

Khatena- Measures artistic Comprises two Self 12

Myers-Briggs Uses the Jungian 16 different 166 multiple 14

Kirton Adaptation Evaluates differences Adaptation/ 32 items Teens

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