Professional Documents
Culture Documents
Boat Marketing Plan 2
Boat Marketing Plan 2
Marketing Plan
Table of contents
01 Introduction 02 Segregation
03 Marketing Plans
boAt
plug into nirvana
Introduction
BoAt, an organisation with its headquarters in India, was established in November 2013.
BoAt creates and sells a variety of consumer gadgets with an emphasis on music, such as
wireless earbuds, wired headphones, wireless speakers, home audio gear, smart watches,
and a selection of cell phone add-ons. BoAt uses a combination of influencer marketing,
brand partnerships with sports teams, and public events to promote its products.
When examining the BoAt website, it is clear that the company is in the fourth stage of the
sales funnel, or loyalty. In reality, there is a significant sale now underway on BoAt
products, forcing customers to draw their attention to them.
Segregation
50 Lakhs
Collaboration
Email 10 lakhs SEO/SEM
Marketing Social media 2 lakhs
2 lakhs marketing
Influencer
Marketing 12 lakhs Online
17 lakhs Campaigns
7 lakhs
E-Mail Marketing
Email is one of the oldest forms of digital communication—but it’s also one of the most effective
digital marketing strategies out there, the king of marketing channels. Email marketing is a marketing
strategy where businesses send promotional messages to people in mass quantities. It is typically
used to generate sales by sharing promotional offers, nurturing leads, or expanding the impact of
content marketing efforts.
WHY ARE WE GOING WITH EMAIL MARKETING?
• Email Is Permission-based
• Provides Direct Access to the Audience
• Email Provides More Control
• More Personalization Capabilities
• Easy to Measure Success
• Scalable
Segregation
2 Lakhs
Lead Email
Magnet designing
Email service
50K 140k
provider
10K
Influencer Marketing
Shubman Gill
Raghu Ram Technical
Rohan Shah
and Rajiv Guruji One of the rising
batsmen in the
Laxman #StayConnect
One of YouTube Indian cricket
ed with your
top creators is team. He has a
Every-body is a ultimate
providing huge following
champion until workout
reviews about among the youth
the OG brodies partner 🦴|
the products of and will
enter the boat.
boat, explaining potentially
scene😎| attract a lot of
its benefits.
#SailWithboAt customers to the
brand.
Content Marketing (Podcasts)
Do What Floats Your boAt Podcast
Mythpat Mayur
Shantanu
Jumani
With 12.6 million
Maheshwari
subscribers Mythpat He is a Music Producer
is on of the top He is an actor, gained fame and Composer, who
YouTube gamers. with his role in movie occasionally create
Chase Your Stream is Gangubai Kathiawadi. meme mixes. He has 1.5
the main theme of the The podcast mainly million subscribers on
podcast focuses on the challenges YouTube. Theme of the
he faced while coming in podcast will be music
Bollywood and how to step and meme.
up the game.
Segregation
17 Lakhs
Marketing Marvels
100k Commission
Production
500K 400k
Instagram Marketing
• Connect with customers by posting events and creating ads on Meta Business Suite.
• Instagram offers multiple ad formats and services for your business.
• This social media platform helps brands connect with an enormous audience, increase
brand awareness, and boost sales.
Instagram brand awareness, which has received a lot of attention in recent times, is one of
the most important platforms for the increase. According to research among Instagram
users, nearly 60% of users say they have discovered new products through
Instagram. 75% of users say ads on Instagram inspire them.
Segregation
12 Lakhs
Ad Designing Ad Boosting
150k 850k
Paid Promotions
200K
Online Campaign
7 Lakhs
2 Lakhs