Boat Marketing Plan 2

boAtLifestyle
Marketing Plan
Table of contents
01 Introduction 02 Segregation
03 Marketing Plans
boAt
plug into nirvana
Introduction
BoAt, an organisation with its headquarters in India, was established in November 2013.
BoAt creates and sells a variety of consumer gadgets with an emphasis on music, such as
wireless earbuds, wired headphones, wireless speakers, home audio gear, smart watches,
and a selection of cell phone add-ons. BoAt uses a combination of influencer marketing,
brand partnerships with sports teams, and public events to promote its products.
When examining the BoAt website, it is clear that the company is in the fourth stage of the
sales funnel, or loyalty. In reality, there is a significant sale now underway on BoAt
products, forcing customers to draw their attention to them.
Segregation
50 Lakhs
Collaboration
Email 10 lakhs SEO/SEM
Marketing Social media 2 lakhs
2 lakhs marketing
Influencer
Marketing 12 lakhs Online
17 lakhs Campaigns
7 lakhs
E-Mail Marketing
Email is one of the oldest forms of digital communication—but it’s also one of the most effective
digital marketing strategies out there, the king of marketing channels. Email marketing is a marketing
strategy where businesses send promotional messages to people in mass quantities. It is typically
used to generate sales by sharing promotional offers, nurturing leads, or expanding the impact of
content marketing efforts.

WHY ARE WE GOING WITH EMAIL MARKETING?
• Email Is Permission-based
• Provides Direct Access to the Audience
• Email Provides More Control
• More Personalization Capabilities
• Easy to Measure Success
• Scalable
Segregation
2 Lakhs
Lead Email
Magnet designing
Email service
50K 140k
provider
10K
Influencer Marketing
Shubman Gill
Raghu Ram Technical
Rohan Shah
and Rajiv Guruji One of the rising
batsmen in the
Laxman #StayConnect
One of YouTube Indian cricket
ed with your
top creators is team. He has a
Every-body is a ultimate
providing huge following
champion until workout
reviews about among the youth
the OG brodies partner 🦴|
the products of and will
enter the boat.
boat, explaining potentially
scene😎| attract a lot of
its benefits.
#SailWithboAt customers to the
brand.
Content Marketing (Podcasts)
Do What Floats Your boAt Podcast
Mythpat Mayur
Shantanu
Jumani
With 12.6 million
Maheshwari
subscribers Mythpat He is a Music Producer
is on of the top He is an actor, gained fame and Composer, who
YouTube gamers. with his role in movie occasionally create
Chase Your Stream is Gangubai Kathiawadi. meme mixes. He has 1.5
the main theme of the The podcast mainly million subscribers on
podcast focuses on the challenges YouTube. Theme of the
he faced while coming in podcast will be music
Bollywood and how to step and meme.
up the game.
Segregation
17 Lakhs
The making of ads, bringing Equipment's required for

top influencers on board and the Podcast, host and
hiring a directing team for it. inviting guests to be on
14 Lakhs the show.
3 Lakhs
Brand Collaboration
Brands typically partner up for strategic reasons, whether it’s charitable or beneficial to their own
company. When two companies collaborate, there are several benefits each organization gets
to reap from the experience. They’re bringing their own insight and creativity, which in turn,
is what makes a collaboration successful for both parties involved.
Our brand boat will benefit a lot from this deal

as marvel comics has a huge fanbase and
everyone needs audio products so it will give a
great competitive edge to boat as the fans will
prefer limited edition boat products as they are
designed with the inspiration from their favorite
character and it benefits marvel s they get a
commission of 3 dollars per product.
Segregation
10 Lakhs
Marketing Marvels
100k Commission
Production
500K 400k
Instagram Marketing
• Connect with customers by posting events and creating ads on Meta Business Suite.
• Instagram offers multiple ad formats and services for your business.
• This social media platform helps brands connect with an enormous audience, increase
brand awareness, and boost sales.
WHY INSTAGRAM MARKETING ?
Instagram brand awareness, which has received a lot of attention in recent times, is one of
the most important platforms for the increase. According to research among Instagram
users, nearly 60% of users say they have discovered new products through
Instagram. 75% of users say ads on Instagram inspire them.
Segregation
12 Lakhs
Ad Designing Ad Boosting
150k 850k
Paid Promotions
200K
Online Campaign
The company will launch the campaign #UnderstandingtheDifferences in which it helps

the Differently abled people. The trend towards making media and marketing more
accessible and inclusive is growing internationally, as brands look to widen their audience
and customer bases. As part of this move, the company decided to help the people with
hearing impairment. They decided to help a person who is deaf by donating a portion from
its budget to the non-profit groups and demonstrate your support for their community and its
aims. You never know who could be inspired to follow your lead. This will help in attracting
customers in a wide range and also help to build a good social image of the brand.
Provide Detailed Signs and Visual Cues on their website

Visual communication is a broad subject that includes illustrations, signage, color, and a
whole range of elements that satisfy a purpose. Therefore, the introduction of user-centered
participatory signs and visual cues indicates a business that recognizes customer diversity.
Segregation
7 Lakhs
Donation to Non Profit

Groups Designing Website
5 Lakhs 2 Lakhs
SEM
SEM is search engine marketing. It's a mixture of SEO and PPC
advertising. These are the ads at the very top of your Google search
PPC (Pay per click)

Google AdWords or Pay-Per-Click is Google’s form of online advertising.
Advertisers bid on “trigger” words and phrases which prompt their ads to
display in sponsored search results. Advertisers pay a fee every time
someone clicks on one of their ads.

SEO

Organic SEO is a search engine optimization process that results in your
website content gaining increased visibility in unpaid, non-local results.
There is no charge for clicks through to your site.

Segregation
2 Lakhs
This budget would be used to rank on top

of the search engines like google using
PPC. Keywords like headphones,
earphones, wireless speakers, earbuds
ranks on top of the list, so a high budget
would be required to rank on top of the
companies already using these keywords.

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boAtLifestyle

The making of ads, bringing Equipment's required for

Our brand boat will benefit a lot from this deal

WHY INSTAGRAM MARKETING ?

The company will launch the campaign #UnderstandingtheDifferences in which it helps

Provide Detailed Signs and Visual Cues on their website

Donation to Non Profit

PPC (Pay per click)

This budget would be used to rank on top

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