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BBA - AMAZN Final
BBA - AMAZN Final
Build and
Ally analysis
For
Amazon Inc -Aws
Implementation strategy
• Amazon Inc has since been on the frontrunner on the Ecommerce, Logistics and Cloud
Computing sectors.
• The everything store is also investing its efforts to fortify entertainment, gaming and e-
pharmacy markets into its portfolio.
• The company needs to develop unique strategies to consolidate the markest share in every sector.
• Out of all, the company needs to focus on its cloud business, health care and entertainment
sectors to solidify the revenue and to increase penetration in to wider markets.
• Aws is the leading cloud platform and profit pumping entity of amazon.
• Despite the motive of customer loyalty program, the Prime platform can emerge as a
entertainment giant .
• The long term future seems fruitful for amazon healthcare entity Amazon care with sound
aquisitions,.
Cloud Computing- Buy build ally analysis
• Amazon web services is the leader of cloud market with its 32% share, 2 million servers, vast infra and customer base and sound financials.
Buy& build:
• Aws relies on salesforce for CRM tool which is symbiotic alliance of aws getting Crm and providing its cloud service ecosystem to the later.
• But salesforce acquisition of slack increased its reputation and market seems promising for it.
• So aws need to build a brand new CRM and also need to buyout other Crm and integrate them
to devlop a brand new popular CRm like Slack to attain the CRM market.
• 2023:
• The primary goal for the year should be reducing carbon footprint by deploying 25000 electrical vehicles from Rivian, building or allying to generate at
least 38% renewable energy for reaching the green pledges and commitments.
• The tech giant need to invest more in R&D and constitute the expert committees to lead the 5G and Wifi 6E, industrial revolution 5.0 with its innovation.
• The health care wing also need to be focused on full scale by preparing the businesses to comply with government regulations and also developing the
acquired entities Pillpack, One Medical to offer the services to their full extent.
• Making atleast 25% Wholefoods stores as Amazon Hyper stores and incorporating the store spaces to generate green energy.
Timeline
• 2024 :
• Amazon need to fulfil its promise of making its 80% of operations powered by end of this year.
• Amazon Web Services needs to build its own CRM tool, and also need to make learning platforms and development tools of AWS more simpler to compete with
competitors.
• Developing infra to use AI,VR,AR and Machine learning to produce lighter, affordable and unique products and the operational efficiency need to be increased
with automation in necessary areas.
• 2025:
• Primary goal should be to achieve $5Tn market value.
• Focus on International expansions to conquer Europe, and near to large audience in India and China.-
• Acquiring the necessary pharma, insurance, medical wings to strengthen its medical wing and its brain child amazon care to compete with fortune 100
companies.
2026:
• Amazon should at least launch and operate half of the 3300 satellites of “Project Kuiper” to become leader in satellite Internet network.
• Amazon Prime platform should become the largest subscribed Ott and largest valued entertainment giant.
• Amazon will surpass 15% share in retail market to become largest retailer in US.
• Sustainability should be the most important priority to meet 100% operations from renewable energy and start innovation to become the Net zero carbon entity
by 2040