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7 Cs
7 Cs
COMMUNICATION
Mahwish Abid
[email protected]
LEARNING OUTCOMES:
WHAT is communication ?
1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
1.COMPLETENESS
The message must be complete.
It should convey all the facts required by the
audience.
Leave no questions or doubts unanswered.
Must convey all the information.
The sender of the message must take into
decision-making by the
audience/readers/receivers of message as they
get all desired and crucial information.
Complete information enhances your
reputation as a person.
It persuades the audience.
2. CONCISENESS
Conciseness means “convey the message by using
fewest words”.
By using least possible words.
“Conciseness is the prerequisite to effective
communication.”
It underlines and highlights the main message as it
meaning of message.
Clear message makes use of exact, appropriate and
concrete words.
PURPOSE OF CLARITY: BEING
ACCURATE
In effective business communication the
message should be very much clear. So that
reader can understand it easily.
confidence level.
Correct message has greater impact on the
audience/readers.
CORRECTNESS
It checks for the precision and accurateness of facts
and figures used in the message.
It makes use of appropriate and correct language in
the message.