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    Rolex was founded in London in 1905 and is now based in Geneva, Switzerland. It produces around 2000 watches per day and had estimated revenues of $7.4 billion in 2013. Rolex is the largest luxury watch brand and is known for its high quality, durability, and status. The document discusses Rolex's history and objectives, provides a SWOT analysis, and outlines its target market and reasons for customer purchases.

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    Rolex was founded in London in 1905 and is now based in Geneva, Switzerland. It produces around 2000 watches per day and had estimated revenues of $7.4 billion in 2013. Rolex is the largest luxury watch brand and is known for its high quality, durability, and status. The document discusses Rolex's history and objectives, provides a SWOT analysis, and outlines its target market and reasons for customer purchases.

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    12 views12 pages

    Shyam

    Uploaded by

    Chetna Bohare
    Rolex was founded in London in 1905 and is now based in Geneva, Switzerland. It produces around 2000 watches per day and had estimated revenues of $7.4 billion in 2013. Rolex is the largest luxury watch brand and is known for its high quality, durability, and status. The document discusses Rolex's history and objectives, provides a SWOT analysis, and outlines its target market and reasons for customer purchases.

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    of 12

    COMMUNICATION ..

    PRESEN
    ATION

    Submitted By

    Shyam Upadhyay
    Roll No. — 36
    ROLEX WATCHES
    INTRODUCTION
    Rolex was founded by Hans wilsdorf and Alfred Davis
    in London,1905,Rolex base of operations is in Geneva,
    Switzerland in 1919.
    Rolex is the largest single luxury watch brand,
    producing about 2000 watches per day, with estimated
    2013 revenues of US$7.4 billion.
    Also, Rolex is the most reputable company that
    exclusively produces a consumer product.
    It employs over 2,800 employees.
    HISTORY
    • The history of Rolex is inextricably linked to the
    visionary sprit of Hans Wilsdorf , its founder.
    • In 1905,at the age 24, Hans Wilsdorf founded a
    company in London specialising in the distribution of
    timepieces.
    • He began to dream of a watch worn on the wrist.
    Wristwatches were not very precise at the time, but
    Hans Wilsdorf for saw that they could become not
    only elegant , but also so reliable.
    OBJECTIVES
    • Educate the younger market on the value of
    wristwatches.
    • Create a social media strategy that will
    encourage users to interact with the brand as
    well as extend the message to a larger
    audience.
    • Promote the purchase of wrist watches as a
    “reward” for key success in a young man’s
    life.
    SWOT ANALYSIS
    Strengths
    • Strong Brand.
    • Global brand awareness.
    • Extremely high quality.
    • Luxury.

    Weaknesses
    • High switching cost.
    • Not accessible to all.
    • Lack of indivduality.
    Manufactured By Rolex First
    Time
    • Oyster : First waterproof watch.

    • Datejust : First watch have auto dating .


    facility or “automatic date”.

    • Submariner: First watch meant for divers.


    BRANDING
    Rolex wristwatch repeat to durability and luxury.
    They try to make a good image to consumes and make
    people look familiar with a brand value.
    Branded value :
    • Durability
    • Luxury
    • Design
    • Material
    • Old brand
    TARGET MARKET
    • Current market
    • Wealthy that are looking for high quality and
    exclusivity consumer.
    • About 22 years old up. But actually it depend
    on your money support.
    • The product is produced for those who like to
    show off.
    WHY CUSTOMER
    PURCHASES THE ROLEX
    WATCHES ?
    • Accuracy
    • Quality
    • Design
    • To Show Other people that they are
    successfully.

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