Starbucks

Enterprise System
Starbucks

Arfa Farheen - 394/FBAS/BSIT4/F19
Starbucks
• American Company, Founded in 1971

• Starbucks is a well-known premium coffee
brand.
• It's one of the most successful companies in
the world.
• Focuses on customer experience and quality.
• Starbucks has over 33,833 locations worldwide.
• It’s headquartered located in Seattle,
Washington.
Why Starbucks implement ERP
• Starbucks has over 33,833 locations worldwide.

• Rapid growth and number of stores increases
• Were facing a lot of problems in
• Management of Data
• Data Security
• Customer Experience
• Supply chain cost
• Procurement process
• Inventory Management
Purpose
• Integrate all the business processes
• To track and share information regarding its products, functions,
processes and activities.
• To improve the efficiency of the company by automating
processes, streamlining workflows, reducing costs, and increasing
productivity
• To have effective communication between branches.
• To improve inventory management.
• To manage data effectively and efficiently
• To enhance data security
• To improve Customer Relationship management and supply chain
management
Benefits
• Able to overcome all the problems
• Improved Data Security and Accessibility
• Time saving
• Help the organization plan for future needs.
• Reduce supply chain and operating costs
• Reduce paper work
• Better Inventory management
• Effective Customer relationship management
• Improve finance, procurement, and project management.
• Improved coordination
• Able to take better decisions
“There’s a lot of confidence
that we now are focused on
service and quality to provide
what our stores need and
what our other business
customers need.”- Gibbons
ERP Package of Starbucks:-
Starbucks uses an Oracle ERP system to
automate administrative functions and
everyday business processes, including
supply chains, finance, procurement, and
project management.
The platform delivers real-time information,
such as:
• Operational reports
• Sales and revenue data
• Expense analysis
• Stock management metrics
ERP Implementation:-
• Competent with changes

• Implementation across other units
• It cost up to $175 a month.
• Implemented Service Management and Professional Advantage's web house
software.
• Extremely easy and simple environment to implement solution
• Less time required to enter, update or fetch information.
• Prediction of future success through the ERP.
Business process redesigning:-
• Inefficient use of technology

• Lean management is missing from the value
chain.
• Flow of information with the better
communication plan .
Challenges:-
• Package Selection.
• Security risks and issues.
• Increase in attacks.
• Data duplication.
• Business Process Redesigning.
• Increase in customers.
• Training in all units.
Anticipated improvements:-
• Improved visibility
• Security
• Reduced operating costs
• Customer service
• Better Management
• Data Integration
Supply Chain management:-
“Transform raw materials into final products”

What needed to be improved in Starbucks’ supply chain?
Gibbons and his team came across the following weak
points:
• Huge transportation expenses.

• Delay in orders.
• Depend on outsourcing.
Transformation Plan
Gibbons and his team came across with

three -step supply chain transformation
plan
• Supply chain reorganization

• Improving processes
• Looking into the future
Bean to cup
• Sourcing
• Supplier relationship management
• Manufacturing and distribution
• Delivery and sale
Customer Relationship management:-
“Build and establish a long-lasting relationship with their customers”
Starbucks CRM strategy
Various programs that are followed by Starbucks as a part of their

CRM are:
• Consona
• My Starbucks Rewards
• My Starbucks Idea
Consona
• It is the top CRM strategy used by

Starbucks.
• It has a centralized application that
attains a 360-degree view.
• It allows Starbucks to get access to the
database of its customers.
• It helps Starbucks keep track of daily
activities, customer information,
business processes, and data collection
that can be used in decision-making
My Starbucks Rewards
The Starbucks Reward program includes three

reward levels:
• Welcome
• Green
• Gold
My Starbucks Idea
one way to gain access to customer

information is to offer programs that allows
users to directly interact with Starbucks such
as feedback programs.
Thank You

Starbucks

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Starbucks

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Enterprise System

• American Company, Founded in 1971

• Starbucks has over 33,833 locations worldwide.

• Competent with changes

• Inefficient use of technology

“Transform raw materials into final products”

• Huge transportation expenses.

Gibbons and his team came across with

• Supply chain reorganization

Starbucks CRM strategy

Various programs that are followed by Starbucks as a part of their

• It is the top CRM strategy used by

The Starbucks Reward program includes three

one way to gain access to customer

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