Ib - Chapter 1 Intro&Approaches
Ib - Chapter 1 Intro&Approaches
Chapter 1
APPROACHES
International Business
Origin
• International Marketing
• International Investments
International business • Management of Foreign Exchange
is wider in scope and • Procuriment
• International Finance from International financial Institutions
includes • International Logistics and production
• International Strategic Management
1. Ethnocentric Approach
2. Polycentric Approach
3. Regiocentric Approach
4. Geocentric Approach
A
B Expanding the production capacities
beyond domestic country
A
F Availability of Technology and
Managerial Competence
Brazil – coffee
Kenya – tea