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INTRODUCTION
The 7 C’s of effective communication would help you to attain your goal. These are certain principles of
communication.
They are called 7 C’s because each of these principles begins with the alphabet “C”
 Clarity
 Correctness
 Conciseness
 Courtesy
 Concreteness
 Consideration
 Completeness
7Cs of Effective Communication
 The ability to communicate effectively with others is considered a good quality of

successful people. So in order to compose an effective oral speech or written message,
you just need to understand psychology of your clients, your organization, and the
community .The 7 C’s of effective communication combined with principles would
help you to attain your goal, follow certain principles
 Communication skills are important that plays in professional life from
understanding your client to make a perfect problem solving approach. Different
studies showed that it is an important skill that helps to generate more leads.
1.Clarity
 Clarity is the soul of a message. It means the accurate transfer of ideas from the sender’s side
to the receiver. Every message should be conveyed in a clear manner. Clarity comes through
clear thinking. A good message shows the idea directly and clearly.
 A writer should not start the message unless he knows how (use of language) and what
(central idea) he wants to say. A message written in the simple and ordinary language is
always natural and appreciable.
 To achieve clarity, keep in mind the following points:
– Use common and simple language.
– Construct effective sentences and short paragraphs.
– Use concrete words instead of abstract words.
– Avoid unnecessary information.
2. Correctness
 Language experts say that writing is art but difficult. There is no shortcut to being a good
writer. It is learned through consistent practice and constant struggle. The message being
communicated must be correct.
Correctness refers to correct grammar, punctuation, and spelling. Though mistakes are never
intentional yet they spoil the image.
 To achieve correctness, follow these guidelines:
– Check the accuracy of facts and figures.
– Check in punctuation, grammar, and capitalization.
– Check misspelled words.
– Use the right level of language.
3.Conciseness
The beauty of diction lies in its conciseness. Conciseness means brief and complete. Be as
brief as possible. But it must not be so brief as to be discourteous.
Conciseness is a pre-requisite to effective messages. A concise message saves time and
expense for both sender and receiver.
To achieve conciseness, observe the following
suggestions:
– Remove the wordy expressions.
– Include only relevant material.
– Avoid unnecessary repetition.
4.Courtesy
 Courtesy is the most important quality of the messenger. “Everyone gains where courtesy reigns”
is an old but wise saying. Courtesy means politeness. It is an attitude that shows respect for
others. It helps in building goodwill.•
 It is not enough to use polite expressions like” thank you”, ”kindly”, “we appreciate”, “please”
etc but the whole letter must have a courteous tone.
 To achieve courtesy, keep in mind the following points:
– Be sincere.
– Use expressions that show respect.
– Be thoughtful and appreciative of the receiver’s point of view.
- Avoid humor.
– Avoid discriminatory language i.e., race, color, gender, creed etc.
5.Concreteness
 Communicating concretely means being specific, meaningful and clear. Vague and
general messages result in no response. It helps the receiver to understand the exact
idea. Concrete use of available facts and figures adds to the authenticity of the
message.
 To achieve concreteness, consider the following ways:
– Use clear and image building words.
– Use specific facts and figures.
– Use active voice than passive voice.
6.Consideration
 Consideration is to put you in the place of the receiver. It means preparing every
message with the message receiver in mind. This mode of consideration is called “you
attitude”.
 When you are truly considerate, you try to show sincere regard for his interests and
benefits. To be considerate, the following points should be kept in mind:
– See your material from your reader’s point of view.
– Focus on “you” instead of” we” e.g.,
– Be sure about the benefits of the receiver.
– Consider the needs and problems of the receiver.
– Use positive and optimistic
7.Completeness
 A message should be complete to bring the desired result. A complete message

contains all the facts required by the receiver. The receiver’s reaction to an
incomplete message is often unfavorable. An incomplete message shows negligence
and carelessness of the writer.
 For completeness follow these guidelines:
– Remember the five W’s (what, when, where, why, who) and how.
– Provide all the necessary information.
– Answer all the questions asked.
– Include additional information, if desired.
7 Cs as Key to Effective Communication
It can be said that awareness of seven

C’s discussed in the previous slides are
the key to effective communication and
make you a good communicator
Summary
Communication skills are important that plays in

professional life from understanding your client to make
a perfect problem solving approach. The seven C’s of
communication are a list of principles for written and
spoken communications to ensure that they are effective.
The seven C’s are: clarity, correctness, conciseness,
courtesy, concreteness, consideration and completeness.
THANK YOU

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INTRODUCTION

 The ability to communicate effectively with others is considered a good quality of

 A message should be complete to bring the desired result. A complete message

It can be said that awareness of seven

Communication skills are important that plays in

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