Presentation Maruti Vishnu
Presentation Maruti Vishnu
ARENA
HILLTOP MOTORS,
RANCHI
PRESENTED BY,
VISHNU SHANKAR
SARALA BIRLA UNIVERSITY,
RANCHI
INTRODUCTION
As of February 2022
Maruti Suzuki has a
In 2011 renamed as
market share of 44.2
Maruti Suzuki India ltd.
percent in the Indian
passenger car market.
HIRALAL INDUSTRIAL
TECHNOLOGIES
PRIVATE LIMITED
ABOUT
•BSE SENSEX Constituent
•NSE NIFTY 50 Constituent
ISIN INE585B01010
Industry Automotive
Founded 24 February 1981; 41 years ago
Founder Government of India
Headquarters New Delhi, India
Area served India
Key people •R. C. Bhargava (Chairman)
•Hishahi Takeuchi (Managing Director & CEO)
•Kenichi Ayukawa (Executive Vice Chairman)
Products •Automobiles
•Commercial vehicles
•Automotive parts
Source: Google
In an elaborate ceremony held in New
ABOUT Delhi on 14 December 1983, then Prime
Minister Indira Gandhi handed over keys
of the very first car to Mr. Harpal Singh
S/O Haridas Singh, who won the
ownership rights through a lucky draw.
• SWIFT
• DZIRE
• ALTO 800
• ERTIGA
• S-PRESSO
• WAGON-R
• BREZZA
• CELERIO
• EECO
• ALTO K10
WHAT’S NEW?
Navigation portal: Advanced new technology with seamless integration
of online and offline registration.
PHILOSOPH
Y To a world of warm greetings and bright smile
In 1982, a license and joint venture agreement (JVA) was signed between Maruti Udyog Ltd., and Suzuki of Japan. At first, Maruti
HISTORY
Suzuki was mainly an importer of cars. In India's closed market, Maruti received the right to import 2 fully built-up Suzuki in the first
two years, and even after that, the early goal was to use only 33% indigenous parts. This upset the local manufacturers considerably.
There were some concerns that the Indian market was too small to absorb the comparatively large production planned by Maruti
Suzuki, with the government even considering adjusting the petrol tax and lowering the excise duty in order to boost sales.
Local production commenced in December 1983 with the introduction of the SS30/SS40 Suzuki Fronte/Alto-based Maruti 800.
In 1984, the Maruti Van with the same three-cylinder engine as the 800 was released and the installed capacity of the plant
in Gurgaon reached 40,000 units.
In 1985, the Suzuki SJ410-based Gypsy a 970 cc 4WD off-road vehicle, was launched. In 1986, the original 800 was replaced by an all-
new model of the 796 cc hatchback Suzuki Alto (SS80) and the 100,000th vehicle was produced by the company.
In 1987, the company started exporting to western markets, when a lot of 500 cars were sent to Hungary. By 1988, the capacity of
the Gurgaon plant was increased to 100,000 units per annum.
INQUIRY SOURCES
A. Showroom Walk-ins
B. Inbound calls
C. Cold Visits (Home visits)
D. Workshop enquiry
E. Anytime Maruti
F. Hyper local enquiry
G. Corporate & GEM purchase
H. Events like in malls, road side, Rural Gramin Mahutsav
I. Advertisement, hoardings
J. References
FOLLOW-UP STRATEGY
1. Product Demonstration
2. Test Drive
3. Telephonic Call
4. Showroom Visits
5. MS chat box
MARUTI
SUZUKI Pre- Sale
Preparation
Welcome Need
Assessment
Product
Presentation
SELLING
PROCESS
(MSSP) Attempted
Closing
Deal &
Finance
Vehicle
Delivery
GLOBAL LEADER IN
MINI AND COMPACT
CARS FOR THREE
DECADES
• Suzuki Motors Corporation is
Japan’s fourth largest automakers
in the world. The company owes its Source: Google
success to its high-quality engines
and innovation in technology.
GIRARD’S 13 RULES TO
SUCCESSFUL SALES Reward Positive
Yourself Thinking
Communicate
Professionally Dress Formally
Reinforce The
Smile
Trust
Listen
ROLE OF DSE
1 2 3 4 5
Achieve Generate Sell Allied Ensure Maintain
Retail Target Enquiries Services Customer Customer
Satisfaction Relationship
ROLE OF A DSE : SELL ALLIED SERVICES
• MSIL VALUE ADDED SERVICES:
Maruti Finance
Maruti Insurance
True Value
Forever Yours Extended Warranty
Maruti Genuine Accessories
Maruti Driving School
MS Rewards with smart parking solutions
60%
50%
40%
30%
ELEMENTS OF 20%
COMMUNICATION 10%
0%
Elements of Communication
• Body language - 50% Body language Tone of Voice Spoken words Gesture
🍧🍧🍧🍧🍧OR🍦🍦🍦🍦🍦
80%of these friends want strawberry ice cream?
How Many of Ram’s friends want strawberry ice cream?
🍧🍧🍧🍧
THANK YOU