MARUTI SUZUKI

ARENA
HILLTOP MOTORS,
RANCHI
PRESENTED BY,
VISHNU SHANKAR
SARALA BIRLA UNIVERSITY,
RANCHI
 INTRODUCTION

It was founded in 1981

Maruti Suzuki India It is an Indian
joint venture between
Limited, formerly known automobile
gov of India and Suzuki
as Maruti Udyog manufacturer, based in
motor corporation japan
Limited, New Delhi.
MUL

As of February 2022
Maruti Suzuki has a
In 2011 renamed as
market share of 44.2
Maruti Suzuki India ltd.
percent in the Indian
passenger car market.
 HIRALAL INDUSTRIAL
TECHNOLOGIES
PRIVATE LIMITED

Hiralal Industrial Technologies Private Limited is Part of Hiralal

Group having Head Quarters in Ranchi Jharkhand. Hiralal Group
has its Presence in Industrial Explosives, Transportation,
Aggregate Mining & Mining Equipment.

We have also been awarded a Maruti Suzuki dealership for the

state of Jharkhand area Ranchi, HITPL as Hiralal Industrial
Technologies is commonly Known represents Construction
Equipment majors like Larsen & Toubro, Ajax Fiori & Puzzolona in
Jharkhand. Founded in the year 2009 HITPL has gradually grown
from its humble beginning to FOUR STAR dealership (L&T) in
2017-2018. We have emerged as a one point solution for
Customers seeking Mining & Industrial Equipment Solution.
Source: Twitter
 HILLTOP MOTORS

Incorporated on 23rd January, 2018, Hilltop Motors is a unit of Hiralal

Motors Pvt. Ltd., and an authorized Maruti Suzuki Arena dealer. With
Source: arenaofashoknagar.com
the aim to serve a diverse clientele with the best- in-class services
and products, Hilltop Motors is known to be one of the leading
names among automotive dealerships.

We have a trained and skilled workforce to offer our customers a

delightful car buying experience. We, at Hilltop Motors, are
motivated to cater to all the automotive demands of our customers.
We have received Royal Platinum Award for two consecutive years.
HILLTOP
MOTORS
 Formerly Maruti Udyog Limited
Type Public
Traded as •BSE: 532500
•NSE: MARUTI

ABOUT
•BSE SENSEX Constituent
•NSE NIFTY 50 Constituent

ISIN INE585B01010
Industry Automotive
Founded 24 February 1981; 41 years ago
Founder Government of India
Headquarters New Delhi, India
Area served India
Key people •R. C. Bhargava (Chairman)
•Hishahi Takeuchi (Managing Director & CEO)
•Kenichi Ayukawa (Executive Vice Chairman)

Products •Automobiles
•Commercial vehicles
•Automotive parts

Production output  1,563,298 units (2020)

Services •Automotive finance
•Vehicle service

Revenue  ₹73,278.9 crore (US$9.2 billion) (2021)

Operating income  ₹5,159.4 crore (US$650 million) (2021)
Net income  ₹4,229.7 crore (US$530 million) (2021)
Total assets  ₹70,067.4 crore (US$8.8 billion) (2021)
Total equity  ₹52,500.6 crore (US$6.6 billion) (2021)
Number of employees 16,025 (2021)
Parent •Suzuki Motor Corporation (56.37%)
Website www.marutisuzuki.com
 MISSION
• Manufacturing environment friendly people’s car.
• Modernization of Indian car industry.
• Boost domestic manufacturing.
 VISION

• Leader in the Indian automobile industry,

creating customer delight & shareholder’s
wealth & pride of India.
 Customer obsession: :Ability to understand the stated
as well as unstated needs of customers and
demonstrate sensitivity.

Fast, Flexible and First Mover: Ability to demonstrate

knowledge of industry, take calculated risks and analyze
their implications

Innovation and Creativity : Capacity to generate

CORE VALUES creative solutions to problems and understand and
appreciate the need for change.

Networking & Partnership : Ability to develop build &

nurture mutually productive relationships and actively
participating in team building.

Openness & learnings : Ability to express ideas

thought. Good listening and comprehension.
OUR ROAD TO ACHIEVE
EVERY ENDEAVOUR

Source: Google
 In an elaborate ceremony held in New
ABOUT Delhi on 14 December 1983, then Prime
Minister Indira Gandhi handed over keys
of the very first car to Mr. Harpal Singh
S/O Haridas Singh, who won the
ownership rights through a lucky draw.

A little white car covered with garlands

came out from a factory in Gurgaon on
December 14, 1983, and at the wheel of
India’s first Maruti 800 was Indian Airline
employee Harpal Singh heading towards
his Green Park residence.
Source: Google
ARENA PRODUCT LINE

• SWIFT

• DZIRE
• ALTO 800

• ERTIGA

• S-PRESSO
• WAGON-R

• BREZZA
• CELERIO

• EECO

• ALTO K10
 WHAT’S NEW?
Navigation portal: Advanced new technology with seamless integration
of online and offline registration.

Café: A space designed for conversations and coffee to help us understand

you better.

Product vision: A user friendly technology to explore cars with interactive

touch screen.

I-create: A new way to personalize your car as per your style.

• Owner’s lounge: Make yourself comfortable in our exclusive lounge
while we get your car ready for you.
 Welcome.

To new-age designs, advanced technologies and thoughtfully

designed.

PHILOSOPH
Y To a world of warm greetings and bright smile

To friendly conversations over freshly brewed coffee.

And interactive screens for you to engage with

To a world of choice ,filled with colours, accessories and
styles.
 To a heaven of ease and comfort, where decisions are easy
to take and only yours to make.

To happy faces spelling congratulations and gearing you up

PHILOSOPHY for celebrations.

Welcome to Maruti Suzuki Arena.

A dynamic new destination Tailored for YOU

 Maruti Udyog Limited was founded by the Government of India on 24 Jan 1981 with Suzuki Motor Corporation as a minor partner,
only to become the formal JV partner and license holder of Suzuki in August 2021.The first manufacturing factory of Maruti was
established in Gurugram, Haryana, in the same year.

In 1982, a license and joint venture agreement (JVA) was signed between Maruti Udyog Ltd., and Suzuki of Japan. At first, Maruti

HISTORY
Suzuki was mainly an importer of cars. In India's closed market, Maruti received the right to import 2 fully built-up Suzuki in the first
two years, and even after that, the early goal was to use only 33% indigenous parts. This upset the local manufacturers considerably.
There were some concerns that the Indian market was too small to absorb the comparatively large production planned by Maruti
Suzuki, with the government even considering adjusting the petrol tax and lowering the excise duty in order to boost sales.

Local production commenced in December 1983 with the introduction of the SS30/SS40 Suzuki Fronte/Alto-based Maruti 800.

In 1984, the Maruti Van with the same three-cylinder engine as the 800 was released and the installed capacity of the plant
in Gurgaon reached 40,000 units.

In 1985, the Suzuki SJ410-based Gypsy a 970 cc 4WD off-road vehicle, was launched. In 1986, the original 800 was replaced by an all-
new model of the 796 cc hatchback Suzuki Alto (SS80) and the 100,000th vehicle was produced by the company.

In 1987, the company started exporting to western markets, when a lot of 500 cars were sent to Hungary. By 1988, the capacity of
the Gurgaon plant was increased to 100,000 units per annum.
 INQUIRY SOURCES
A. Showroom Walk-ins
B. Inbound calls
C. Cold Visits (Home visits)
D. Workshop enquiry
E. Anytime Maruti
F. Hyper local enquiry
G. Corporate & GEM purchase
H. Events like in malls, road side, Rural Gramin Mahutsav
I. Advertisement, hoardings
J. References
FOLLOW-UP STRATEGY
1. Product Demonstration
2. Test Drive
3. Telephonic Call
4. Showroom Visits
5. MS chat box
MARUTI
SUZUKI Pre- Sale
Preparation
Welcome Need
Assessment
Product
Presentation

SELLING
PROCESS
(MSSP) Attempted
Closing
Deal &
Finance
Vehicle
Delivery
GLOBAL LEADER IN
MINI AND COMPACT
CARS FOR THREE
DECADES
• Suzuki Motors Corporation is
Japan’s fourth largest automakers
in the world. The company owes its Source: Google
success to its high-quality engines
and innovation in technology.
GIRARD’S 13 RULES TO
SUCCESSFUL SALES Reward Positive
Yourself Thinking

Good service Organize Yourself

Don’t Overcharge Dedication

Tell the truth Brand Yourself

Communicate
Professionally Dress Formally

Reinforce The
Smile
Trust
Listen
ROLE OF DSE

1 2 3 4 5
Achieve Generate Sell Allied Ensure Maintain
Retail Target Enquiries Services Customer Customer
Satisfaction Relationship
ROLE OF A DSE : SELL ALLIED SERVICES
• MSIL VALUE ADDED SERVICES:
Maruti Finance
Maruti Insurance
True Value
Forever Yours Extended Warranty
Maruti Genuine Accessories
Maruti Driving School
MS Rewards with smart parking solutions
 60%

50%

40%

30%

ELEMENTS OF 20%

COMMUNICATION 10%

0%
Elements of Communication
• Body language - 50% Body language Tone of Voice Spoken words Gesture

• Tone of Voice - 33%

• Spoken words - 7%
• Gesture - 10%
 Team
Salez Track Hostage app track(team
leaders)

ILearn ITrain MS Chatbox

DIGITAL TOOLS
FOR SALES TEAM Delivery Track
Configurator
Evaluator App
App

Certificate Floor Manager

App App
DIGITAL TOOLS FOR
CUSTOMERS
MSSF App(Maruti
MS Reward App MS Chatbox Suzuki Finance
App)

NAV Portal Hostage App

COMPANY HIERARCHY
ENQUIRY BOOKING RETAIL
Let’s understand the concept of EBR
Ram is giving a birthday treat of ice creams to 25 friends.
🍧🍧🍧🍧🍧🍧🍧🍧🍧🍧🍧🍧🍧🍧🍧🍧🍧🍧🍦🍦🍦🍦🍦🍦🍦
20% of Ram’s friends want vanilla or strawberry ice cream.
How many of Ram’s friends want vanilla or strawberry ice cream?

🍧🍧🍧🍧🍧OR🍦🍦🍦🍦🍦
80%of these friends want strawberry ice cream?
How Many of Ram’s friends want strawberry ice cream?

🍧🍧🍧🍧
THANK YOU