Week 3-6 Communication in The 21ST Century 1

Chapter 1
Communication in the
Twenty-First Century
Introduction to Communication
• What is Communication?
• Why is communication important to you?
• Why is communication important in society?
• Why do you think communication skills are considered to be

essential in being good citizens?
Lesson 1: Communication Models
Communication models are systematic representations of the

process which helps in understanding how
communication works can be done. Models show the process
metaphorically and in symbols. They form general
perspectives on communication by breaking
communication from complex to simple and keeps the
components in order.
The earliest model comes from Aristotle at around 5 B.C. In this model, Aristotle
explains that speaker should adjust their messages according to their audience and
the occasion to achieve a particular effect.
The Shannon-Weaver model was created by Claude Shannon and Warren Weaver.
According to the website Communication Theory.Org, in 1948, Shannon and Weaver wrote
an article in the Bell System Technological Journal entitled “A Mathematical Theory of
Communication.” This is also often called the “Telephone Model,” since it was developed
because of the technology of the telephone and the experience of “noise” coming from the
switchboard.
In this model pay attention to the role of the interpreter. Encoding and decoding are not
automatic processes both go through the filter of the interpreter. Therefore, the message
may succeed or fail, based on the interpreter’s appreciation of the message. There are times
when the sender and receiver may apply different meanings to the same message, and this is
termed “semantic noise.”
The second model of Schramm, on the other hand, builds this theory about
the interpreter into the different fields of experience of the sender and
receiver.
Eugene White’s Stages of Oral Communication. According to White, it is possible to
begin at any of the stages outlined in his model. People are under the mistaken
impression that when we communicate, we usually start from thinking ,but that is not
necessarily the case. Since it is a circular model, it means that oral communication is
continuous process with no real beginning or end.
Learning Task:
Communication Model Applied
•Pick one communication model.
•Explain the communication model that you chose with your own example.
Lesson 2: Communication Ethics
What is Ethics?
Ethics is a system of moral principles. Ethics is concerned

with what is good for individuals and society and is also
described as moral philosophy. The term is derived from the
Greek word ethos which can mean custom, habit, character or
disposition.
Four Ethical Principles of
Communication
“Advocate truthfulness, accuracy,
honesty, and reason as essential to
the integrity of communication.”
“Freedom of expression, diversity of
perspective, and tolerance dissent to
achieve the informed and responsible
decision making fundamental to a civil
society.”
“Condemn communication that regards
individuals and humanity through
distortion, intimidation, coercion, and
violence, and through the expression of
intolerance and hatred.”
“Accept responsibility for the short- and
long and long term consequences of our
own communication and expect the same of
others.”
Learning Task:
1.Whys is it important to be ethical in communication today?
2.Is honesty still a virtue valued today? Why or why not?
3.Can you give historical examples that show how intolerance of dissent has been a
problem of certain sectors of society?
4.Can you give historical examples that show why hate speech is a problem?
5.When you think of a politician today, would you say that they have
been communicating in an ethical manner?
6.Who comes to mind on the subject of violating the ethics of
communication?
7.Why do people communicate in an unethical manner?
8.What consequences can you think of because of this?
Lesson 3: Communication and Globalization
Globalization is the connection of different parts of the world

resulting in the expansion of international cultural, economic,
and political activities. It is the movement and integration of
goods and people among different countries.
INTERNET
WORLD
ENGLISHES
“The English History”
https://www.youtube.com/watch?v=H3r9bOkYWS9s
“World Englishes”
https://www.youtube.com/watch?v=2_q9b9YqGRY
Aspect American English (US) British English (UK)
Punctuation She said, “I’ll be at work She said, “I’ll be at work
by 8 a.m.” by 8 a.m.”
Date March 2, 2017 2 March 2017
Spelling Center, color, organize, Centre, colour, organize,

program programme
Words Elevator, pants, diaper Lift, trouser, nappy
Expression/Local Idiom Ruffle feathers (agitated) Knickers in a twist

(agitated)
Grammar Do you have that book? Have you got that book?
Pronunciation (irrelevant Vase/vas/ - sounds like Vase/va:z/] – sounds like

in writing) VEYZ VAHZ
“Filipino Accent Tutorial”
https://www.youtube.com/watch?v=3BBtS1ir4tA
“Pinoy English”
https://www.youtube.com/watch?v=UqlFT8zT8V8
Culturally Sensitive and Bias-Free Language
• Self-awareness, or an understanding of one's self and place in society,

is essential for better communication with others, especially with
those who are different from you. Knowing who you are and to which
cultural and social group you belong will enable you to relate better to
others and to show sensitivity to them.
• The way you communicate with others is largely influenced

by your view of them.
• Culture, gender, age, social status, and religion are some
sociocultural factors that influence and affect communication.
• Culture has been described in many different ways. In general,

culture refers to the learned set of knowledge, norms, behaviors,
values, beliefs, attitudes, customs, and practices that people in a
particular group share at a specific point in time.
Here are some general principles to follow when
referring to different groups and categories.
Race and Ethnicity Gender and Sexual Social Class

Orientation
Age Disabilities
Final Takeaway
The final takeaway is that to be an effective writer, one must

not stereotype, demean, or exclude any member of his or her
audience. Such as stereotypes and biases are barriers to
communication.

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Chapter 1

• Why is communication important to you?

• Why is communication important in society?

• Why do you think communication skills are considered to be

Communication models are systematic representations of the

Communication Model Applied

•Pick one communication model.

Ethics is a system of moral principles. Ethics is concerned

Globalization is the connection of different parts of the world

Date March 2, 2017 2 March 2017

Spelling Center, color, organize, Centre, colour, organize,

Expression/Local Idiom Ruffle feathers (agitated) Knickers in a twist

Pronunciation (irrelevant Vase/vas/ - sounds like Vase/va:z/] – sounds like

• Self-awareness, or an understanding of one's self and place in society,

• The way you communicate with others is largely influenced

• Culture has been described in many different ways. In general,

Race and Ethnicity Gender and Sexual Social Class

The final takeaway is that to be an effective writer, one must

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