Presentation On A Study and Implementation of SEO For Client Behaviour Towards B2B Portal

Presentation On
A Study and implementation of SEO for client behaviour towards B2B portal
Presented By :
Pawar Shravankumar Ankush
Under the Guidance of

Prof.Kanif Satav Sir
DHOLE PATIL COLLEGE OF

ENGINEERING
Content
Introduction
Aim and Objective
Introduction
Layout of the thesis
On Page SEO
Off Page SEO
Conclusion and Result

WELCOME TO
Incorporated in at Guruvar Peth Satara (Maharashtra, India), we “eMission Miracle” are organization
affianced in manufacturing premium quality range of Websites, etc. Under the guidance of “Amit Bote” and “ Trishali Bote”
we have achieved a reputed position in the industry.
With the aid of our well-furnished infrastructural unit, we are able to provide a wide array of products. Our
infrastructural unit is outfitted with all the needed computers and their softwares, which helps to fulfill all the demands of our
respected clients. These processes are supervised under the supervision of our trained professionals .everaging on our rich
industry experience.
Some of our strong points that keep us ahead of our competitors are:
1. Advanced Websites
2. Advanced Search Engine Optimization

•INTRODUCTION
•Business-to-Business (B2B) SEO is a strategy that's goal

is to increase organic search engine traffic and rankings.
A successful B2B SEO strategy places a business'
website in front of people who are actively looking to
engage the services they offer or buy the products they
sell.
•B2B search engine optimization (SEO) is a digital

marketing strategy designed to help B2B website pages
rank higher in search engines, like Google and Bing.
Unlike SEO for B2C, SEO in the B2B world tends to focus
on keywords that key decision-makers within
companies search for while at work.
•And here are the steps for an effective B2B SEO

strategy:
Step 1: Build Your Decision Maker Persona

Step 2: Choose Your Bottom of the Funnel
Keywords
Step 3: Find Top of the Funnel Topics
Step 4: Optimize Your Product and Services
Pages
Step 5: Create an Insanely Valuable B2B Blog
Step 6: Build Backlinks For Your B2B Website
Url structure
long tail keyword
keyword research process
competitor DA, DR
ctc
url -focus keyword , category
do follow link
external linking
+ve, power word with no focus keyword h1
keyword density 1.75
focus
keyword
in alt
image,
readability
video
focus keyword
use content ai
internal linking
• LAYOUT OF THE THESIS
• The proposed work isplanned in following phases
Phase I-Technical SEO. Phase II -On Page SEO.
Technical SEO is the process of ensuring publishing relevant, high-quality content, on-page SEO
that a website meets the technical includes optimizing your headlines, HTML tags (title, meta,
requirements of modern search engines and header), and images.
with the goal of improved organic
rankings. Important elements of Phase III –Off Page SEO.
technical SEO include crawling,
indexing, rendering, and website anything you do outside your website to try to improve its search
architecture. engine rankings.
Phase IV: Product Page optimization.
Product Page is to be optimized.

• AIMS & OBJECTIVES
• The main aim of this study is to analyze and • FUTURE SCOPE OF OUR PROJECT
explore the SEO techniques to make dynamic
websites search engine friendly on three major • Some of the prominent ways in which AI tools have proven their
search engines (Google, Yahoo and Microsoft’s effectiveness are SEO keyword research, content creation, traffic
Bing). For this purpose, I will be performing some and site growth analysis, voice search, and SEO workflows. T
experiments on dynamic website by applying
different SEO techniques to make it search engine
friendly on Google, Yahoo and Microsoft Bing.
• Investigate practices/SEO techniques for dynamic
website to make them search engines friendly • SITUATION
with regards to three major search engines.
• Explore considerations of three major search • For On Page SEO , we will H1, H2 tag optimization, Schema, etc.
engines for dynamic websites indexing. • For Off Page SEO , we use social media, backlinks, etc.
• Explore misconceptions about making dynamic • For Technical SEO, we use url optimization , XML siteMap, etc.
websites search engine friendly with regards to
the three major search engines.
• To investigate useful tools for SEO promoting SEO
campaign on three major search engines.
• SEO Tool DETAILS
• ADVANTAGES
• Screenfrog
• It Boosts Your Credibility. ...
• Semrush
• It Doesn't Have To Cost You Anything. ...
• Ahref • It Supports Content Marketing. ...
• Moz • It Maximizes PPC Campaigns. ...
• Backlinko • It Gives You A Competitive Advantage. ...
• Small seo Tools • It Can Help You Reach More People.
• W3C Validation
• Google ADS
• Google trends
• Google.com
ON PAGE SEO
• TOTAL ELEMENT AND NODE COUNT
• Total Pages Count- More than 500

• Companies count- 5
• Keyword Research for all pages
• Criteria:
• Help arch engines for understanding your website

and its content, as well as identify whether it is
relevant to a searcher's query.
OFF PAGE STRATRGIES
• Suggessions
• The proposed work can be improved by following steps
SUGGESIONS
• Create B2B buyer personas

• Understand your sales funnel
• Use the ight research tools
• Use the right research tools
• Target long tail & low difficulty keywords
• Incorporate low volume, High-Value keywords
• Choose keywords for people, not for business
• Conduct Gap analysis
• Create SEO optimized loading pages
• Implement structured data on your site
• Optimize your pages Metadata
• Add Alt text
• Add h1, h2

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Presentation On

Pawar Shravankumar Ankush

Under the Guidance of

DHOLE PATIL COLLEGE OF

Aim and Objective

Layout of the thesis

On Page SEO

Off Page SEO

Conclusion and Result

2. Advanced Search Engine Optimization

•Business-to-Business (B2B) SEO is a strategy that's goal

•B2B search engine optimization (SEO) is a digital

•And here are the steps for an effective B2B SEO

Step 1: Build Your Decision Maker Persona

keyword research process

• The proposed work isplanned in following phases

Phase I-Technical SEO. Phase II -On Page SEO.

Phase IV: Product Page optimization.

Product Page is to be optimized.

• Total Pages Count- More than 500

• Help arch engines for understanding your website

• The proposed work can be improved by following steps

• Create B2B buyer personas

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