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GRADE
12
DEFINITION OF
TREND
Unit1.Definition of a trend
1.1 The process of identifying a trend

1.2 Differentiating a trend from a fad
1.3 Elements of a trend
1.4 The characteristics of a trend
TABLE OF CONTENTS
01 02
The process of Differentiating a trend
identifying a trend from a fad
03 04
The characteristics of
Elements of a trend a trend
TREND
a behavior or new way of doing things and it has
a big impact on our society. It is a sequential
pattern of change in a condition, output, or
process, or an average or general tendency of a
series of data points to move in a certain
direction over time, represented by a line or curve
on a graph.
A trend is a general direction into which something is
changing, developing, or veering toward. The term
may also mean a fashion or craze, i.e., a fad. The verb
‘to trend’ means to develop or change in a general
direction. In the world of social media, if something
trends it is the topic of many posts.
EXAMPLES OF TRENDS:
Facebook – is the most common social network website where you
can share information about yourself and communicate with other
people.
Twitter – it lets you see what is happening around the world, from
breaking news and entertainment, sports and politics to big events
and every day interests.
A trendy person is somebody who is very up to date or fashionable.

We can also use the term for styles or things. For example, a trendy
hairstyle is a fashionable hairstyle. Trendy clothes are fashionable
clothes.
01
The process of
identifying a
trend
1.Trend analysis
2.Trend spotting
3.Trend spotter
TREND SPOTTING
The identification of new

trends or attempting to see
the future.
TREND ANALYSIS
The widespread practice of

collecting information and
attempting to spot a pattern, or
trend, in the information.
TREND SPOTTER
A person who notices and reports on

new fashions, ideas, or activities that are
becoming popular.
HOW TO SPOT
TREND?
THERE ARE 3
FUNDAMENTAL
ELEMENTS THAT
DRIVE ALL TRENDS
BASIC NEEDS
These are the forces that have been

shaping human behavior for years
(if not forever!). Think status,
fairness, community and more.
DRIVERS OF CHANGE
On the other hand, there are no trends without
change. To analyze change, think in terms of
Shifts (long-term, slower) and Triggers
(speciﬁc factors or events).
INNOVATIONS
Innovations aren’t trends. But without

examples of customer-facing
innovations, a trend can’t be said to exist
fully yet.
02
DIFFERENCES
BETWEEN
TRENDS AND
FADS
1. FADS -It has a short term existence, emerges quickly
and fades quickly, and short lived recurring.
2. TRENDS -It is effective, has more than a year existence,
has a high popularity and long term popularity, socially
constructed, recurrent phenomenon sustained over
time and has a high market demand.
Trends have a much longer lifespan than fads. In fact, they can
continue to be fashionable for years and even decades. The
primary difference between a trend and a fad is that trends have
the potential to be long-term influences on the market.
According to the Cambridge Dictionary, a trend is defined as “a

general development or change in a situation or in the way that
people are behaving.” On the other hand, a fad is “a style,
activity, or interest that is very popular for a short period of
time.” Trends and fads influence all corners of our lives
TRENDS FAD
• GANGNAM STYLE
• SOCIAL MEDIA • FIDGET SPINNERS
• COVID 19 PANDEMIC • TIKTOK DANCE COVERS
• COMMERCE/MARKETING • CLOTHINGS
• ICT • HAIRSTYLES
• COMMUNICATION • DIETS
• CLIMATE CHANGE
03
ELEMENTS AND
CHARACTERISTICS
OF A TREND
DURATION OF TIME
The lifespan of products or ideas that

become trends do not disappear quickly.
Trends have long staying power and
enjoy a long period of popularity.
ACCEPTABILITY
Trends are popularly accepted

by many industries and people.
CULTURAL BASIS
A trend is rooted on the people's cultural
traditions, beliefs, and values. A trend persists
and continues because people have seen it as
part of a society's culture
TRANSITORY INCREASE OR DECREASE
A trend shows a transitory

increase or decrease of a
particular idea, event or
phenomenon.
Driver
The forces that cause a
trend to move (that is, cause
the emergence of a pattern in
the data) and sustain it.
Enabler
Any factor that promotes,
facilitates, or catalyzes a
driver.
Blocker
These are forces where there is
intention and agency at work to
oppose a trend, actively seeking
to delay it, stop it, or turn it back
in another direction
04
Characteristics of
TREND
The difference is that trends have a much longer
life span than fads. Trends can be in style for
many years. They rise in popularity
slowly. Fads come and go quickly.
MICRO TREND
These are the little things that happen all
around us. Trends that are so common we get
used to it.
● Marketing & media
innovations
● New technologies
● Service innovations ● New
products
● Innovative business models
● International startups
MACRO TREND
These are the trends that can endure for

surprisingly a long time. It's also the
trends that affect the society.
Examples
include urbanization,
automation, and
globalization.
MEGATREND
These are the trends that can stay healthy for
decades or lasts for 10 years. Examples of
megatrends are: health, population growth,
urbanization and digitalization.
WHAT ARE THE 4'S MODEL?
1. •Set up -It is a part of the 4s model that questions what, when, where
of the trend. It is the process of finding up the whole trend.
2. •Wide scanning -Observation of numerous field, areas and quick
documentation of all the things that might generate partial answers.
3. •Deep scanning -Ethnographic understanding of some specific
trending area and thoroughly documenting it.
4. •Scenario -This is the part where you make your idea tangible, tests
your idea and revisions if necessary.
•Scrutinize -It's the 4s model part where you examine your product or
idea.
Do you have any questions?
THANK
YOU! CREDITS: This presentation template
was created by Slidesgo, including
icons by Flaticon, and infographics &
images by Freepik

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GRADE

1.1 The process of identifying a trend

A trendy person is somebody who is very up to date or fashionable.

The identification of new

The widespread practice of

A person who notices and reports on

These are the forces that have been

Innovations aren’t trends. But without

According to the Cambridge Dictionary, a trend is defined as “a

The lifespan of products or ideas that

Trends are popularly accepted

A trend shows a transitory

These are the trends that can endure for

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