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Lesson - Trends
Lesson - Trends
AND CRITICAL
THINKING IN THE 21ST
CENTURY CULTURE
TRENDS
AND FADS
Virtual Classroom Rules
Be Polite
Be Prompt
Be Present
Learning outcomes
At the end of the lesson, you will be able to:
1. define trends and fads;
2. categorize trends and fads;
3. demonstrate how trends are shaped;
4. examine the growth of a trend based on the factors affecting it;
5. appraise the growth of trends and fads;
6. produce an essay on the emergence of a trend that the students consider a
part of.
What is a trend?
■ It is a pattern or a conceptualized idea that has the prospect of
providing or having a continuing influence for a longer period of time.
■ It has an increasing or sustained presence and effect or even demand
among its consumers in the case of a product.
What is a trend?
■ Product-use/consumption trend
– There is a sustained, continuous use, and appeal of the product
among its consumers because of its effectiveness, popularity, high
market demand, and influence over a sustained period of time.
■ Trends and fads serve as basis of most companies when they introduce
new ideas, goods, and services in the market.
What is a fad?
■ Trend ≠ fad
■ flash in the pan
■ Appeal to consumers is relatively small and has a shorter
staying power in the market.
■ When a fad reaches a certain point of its popularity, it
declines and eventually dies in the market.
Difference between a fad and a trend
Categories Fads Trends
• The new things that we currently do • The way we do things
Notion of change fades away when the feeling of
novelty is gone
■ Human needs
■ Cultural needs
■ Historical forces
■ Globalization
■ Digital connectivity and social media
Human needs