Clientele and Audiences in Social Work

Clientele and
Audiences in Social
Work
Disciplines and Ideas in Applied Social Sciences
Characteristics of Clientele and Audience of Social Work
The type of health information that is most appropriate and

‘impactful’ will be influenced by the characteristics of your target
audience, including their gender, ethnicity, culture, age,
disability, sexuality, lifestyle, communication needs, location,
health literacy, socio-economic status, beliefs, preferences,
health condition, and coping strategies. You will need to consider
the characteristics of your audience, such as disability, language
spoken and health literacy, and the impact of this on how it is
most effective to communicate with them. Knowing audience
members’ attitudes about a topic will help a speaker determine
the best way to reach their goals.
Characteristics of Clientele and Audience of Social Work
Imagine that a presenter is trying to convince the community to build

a park. A speaker would probably be inclined to spend the majority of
the speech giving reasons why a park would benefit the community.
Try to do some research to find out what the audience already knows
about the topic. Giving a brief review of important terms and
concepts is usually appropriate and can sometimes be done by
acknowledging the heterogeneous audience and the importance of
‘putting everyone on the same page.’ For example, even if the
audience members were familiar with basic genetics, a brief review
of key term and concepts at the beginning of a speech refreshes
memories without being patronizing. You need to have a lot more
understanding about their social problems, be good and patient to
have a good communication with them
Types of Clientele:
●Individuals
● Groups and Organization
● Community
The individual as Client of Social Work
Social workers work with individuals who have transactional

relationships with people and their social environments. They
must learn social work practice methods to restore, maintain
and promote social functioning as it relates to individuals,
families, and small groups. Integrate on multiculturalism,
diversity, and social justice issues. You will examine social work
values and ethics as well as issues of race, ethnicity, gender,
sexual orientation, socio-economic status, age, religion, and
ability as these relate to social work practice. You will learn the
importance of developing relationships and learn how to apply
skills and put into practice.
The group and organization as Client of Social Work
Social workers work with a variety of groups in all settings in which

social work is practice. It is means that inside of a group of people it
needs of commonly identity or similarity with each other. It is like a
small group that working with service, like group of organization or
place of employment, or pupils and student in school setup. Social
work applies social sciences, such as sociology, psychology, political
science, public health, community development, law, and economics,
to engage with client systems, conduct assessments, and develop
interventions to solve social and personal problems; and create social
change. Social work practice is often divided into micro-work, which
involves working with individuals or small groups; and macro-work,
which involves working communities, and within social policy, to
create change on a larger scale.
The community as Client of Social Work

This is a group of individuals or families that share certain
values, services, institutions, interests, or functional special
unit that meets people’s sustenance needs,
helps form collective identities, and patterned social
interaction. Social work community transformation to cause
environmental change achieve social well-being or social
justice.
Conducting Needs Assessment for Individuals,
Groups, Organizations and Communities
Careful planning is important to social work. Community needs

assessment to identify the strength and resources available in the
community to meet the needs of the children and families. It provides a
framework for developing and identifying services and solutions that
support and nurture children and families.

Before they give their services, they plan it first
through surveys, interviews, community meetings and
these information’s are their basis to make data. On
those data, it will show what the problems of the
community are and this data/information will help
them on what services they will make for individuals.
When there are poor people, the socialist work
focuses on how they will help them. Social work helps
them by training them on hand and basic works to
make their own business.
Community Needs Assessment Steps
→Define your community- This will help you identify the group(s),
or sub-communities, that tend to feel the effects most.

→ Population- The goal is to understand the culture and social

structure of your community to better target your program.

→ Place- Can include schools, senior centers, shelters, parks,

religious establishment, and other infrastructure.

→ Attitudes and Values- This is really about what drives your

community.

→ Decide on scope- Community needs are often

interconnected and complicate.

→ Identify Assets- Referred to as resources that are necessary

for your program’s success.

→ Make Connections- Some of your greatest assets are

people, from students to governors. Gather your contacts and
reach out to community leaders.

→ Collect data- Your data will include statistics, but also

the thoughts and knowledge of community members.

→ Analyze your findings- Gather notes from your

interviews, surveys, and observations and look for patterns
and trends

→ Present your findings- After conducting a needs

assessment; organizations typically produce a community
needs assessment report.
Methods of Gathering data
The main take away from your assessment should be a

clear understanding of the impact, intensity, and
distribution of services. Collect qualitative and
quantitative data that will inform your decision-making.
Here are the types of information you will want to
collect:
→ Interviews, focus groups, and surveys: Speak to those

at ground level, experts, and community leaders about
what they observe and experience in the way of needs.

→ Listening sessions and public forums: Listening
and participating in community gatherings like town
meetings are a great way to learn about
perspectives on local issues.
→ Direct or participatory observation: Visit your

community’s spaces, like senior centers, shelters,
and schools to observe, speak with those at the
ground level, and participate in programs that
already exist.
Types of data needed
→ Qualitative data- which means that the research uses

words, rather than numbers to express the results, the
inquiry, or investigation about people’s thoughts, beliefs,
feelings, views, and lifestyles regarding the object of the
study.

→ Quantitative data- involves measurement of data. Thus, it
presents research findings referring to the number or
frequency of something in numerical forms

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Clientele and

The type of health information that is most appropriate and

Imagine that a presenter is trying to convince the community to build

● Groups and Organization

Social workers work with individuals who have transactional

Social workers work with a variety of groups in all settings in which

Careful planning is important to social work. Community needs

→ Population- The goal is to understand the culture and social

→ Place- Can include schools, senior centers, shelters, parks,

→ Attitudes and Values- This is really about what drives your

→ Decide on scope- Community needs are often

→ Identify Assets- Referred to as resources that are necessary

→ Make Connections- Some of your greatest assets are

→ Collect data- Your data will include statistics, but also

→ Analyze your findings- Gather notes from your

→ Present your findings- After conducting a needs

The main take away from your assessment should be a

→ Interviews, focus groups, and surveys: Speak to those

→ Direct or participatory observation: Visit your

→ Qualitative data- which means that the research uses

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