Diversity and inclusion refer to promoting a diverse workplace where everyone feels they receive fair treatment and flexibility regardless of personal attributes. While many see diversity and inclusion as an HR program, it should be a strategic business initiative, as research shows diverse teams deliver better financial and performance results than homogeneous teams. However, advertising and companies still have progress to make in fully representing diversity in their messaging, workforce, and practices.
Diversity and inclusion refer to promoting a diverse workplace where everyone feels they receive fair treatment and flexibility regardless of personal attributes. While many see diversity and inclusion as an HR program, it should be a strategic business initiative, as research shows diverse teams deliver better financial and performance results than homogeneous teams. However, advertising and companies still have progress to make in fully representing diversity in their messaging, workforce, and practices.
Diversity and inclusion refer to promoting a diverse workplace where everyone feels they receive fair treatment and flexibility regardless of personal attributes. While many see diversity and inclusion as an HR program, it should be a strategic business initiative, as research shows diverse teams deliver better financial and performance results than homogeneous teams. However, advertising and companies still have progress to make in fully representing diversity in their messaging, workforce, and practices.
• Diversity and inclusion refer to a company's mission and
practices that promote a diverse workplace
• Diversity and inclusion are not only about diversity itself but The everyone wants, like fair treatment and organizational flexibility • Diversity and inclusion should be a business strategy, not just an takeaways HR program. However, many senior executives believe HR is responsible for implementing these programs. • Companies often measure the success of their diversity and inclusion efforts by looking at measurements such as employee productivity and turnover. Indian Advertising, diversity is reduced to cultural stereotypes
Indian advertising often falls short in
reflecting true diversity and tends to rely on cultural stereotypes. (Hindu – muslim)
Gender roles are often traditional (women
are working)
Caste and religion are only reflected only in
festive advertising A season of selective diversity
• Indian advertising still lacks full representation of diversity in
our society. • Actor Nandita Das has been fighting against the glorification of fair skin in Indian culture for many years • Advertising has a significant influence on shaping attitudes and perceptions on both positive & negative bias • Certain ads, like Fastrack's 2013 commercial featuring two women, have shown positive examples of diversity Fastrack Ad Increased diversity in the workforce
• Increasing diversity in the workforce brings several business
benefits. • A study conducted by McKinsey in 2014 revealed that companies with racial and ethnic diversity in leadership positions are 35% more likely to have higher financial returns compared to industry averages. • P&G, a well-known company, discovered that diverse teams deliver sales results that are 5% better than those of homogeneous teams. UrbanClap Ad Acts & Ads • Diversity should be seen as the norm rather than something exceptional. • Advertisements have a significant impact, even if it‘s Similarly, initiatives such as dedicated consumer call centers for people with hearing disabilities and including braille texts on product packaging, as done by L'Oreal's brand La Roche- Posay in France, are essential steps towards inclusivity. Not a party game • Many marketers and advertising agencies use diversity as a trendy topic to grab attention and appear relevant.
• Women's rights activist Afrin Sopariwala from
the US believes that brands pretending to care about diversity actually do more harm. Their understanding of diversity is often inaccurate, and their approach lacks a long-term perspective. Dove Ad Chennai’s Loyola college opens its gate for transgender
• Mirthulla & Diya- two trans
genders • Both of them will go to college to pursue their dreams • Mirthulla’s family rejected her • With help of social organisation she got admission in Loyola college • Pursuing higher education is not easy for trans genders • Six trans genders have been passed from this institute 27 year old got Zomato to list disabled – friendly restaurant • Nipun Malhotra, a 27 year old was denied entry in restaurant • Through accomplishment of disability right activist zomato search feature adds a filter: Disabled – friendly • Incident sparked outrage in social media with #shameOnKeya • Five months after the incident Nipun got the zomato list the disabled friendly restaurants Wheelchair is my throne: Virali Modi • Virali Modi- Disability rights activist started a petition to make Indian Railways disabled friendly • Suresh Prabhu made train stations “Divyang Friendly” • Disability friendly was introduced in Chennai ,Kochi, Hyderabad and in Orissa • High & lows of activism