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    91 views15 pages

    Instagram Analytics

    Uploaded by

    Eric Lobo

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 15

    NAME :- ERIC LOBO

    DATA ANALYTICS TRAINEE.


    PROJECT:- INSTAGRAM USERS ANALYTICS.
    PROJECT DESCRIPTION

     THE PROJECT IS ABOUT users analysis, user analysis is used to derive business
    insights so that the company could come up with the best marketing efforts that the
    consumers would prefer.
     Handling of the project will be done through my SQL(as recommended)
     Things that I am going to find out during the project is how can I be helpful to marketing
    team, so that I can provide them insights, and make their job relatively easy.
    APPROACH

     So first of all I did download MY SQL on my laptop, and viewed all the learning
    materials in the dashboard about Instagram user analytics, because I did not have any
    prior knowledge about SQL, then I went on with writing the code(given in the datasets
    provided) in MY SQL.
     I did watch the You tube video of SQL workbench provided in SQL installation resources.
     After writing the code I went on to write the SQL QUERY`S to get the insights of dataset,
    I just knew the basic knowledge about SQL, so I did not have the best knowledge about
    the query's, so I took more help of some You tube short videos. That really helped me to
    write and understand the query`s to get the correct output
    TECH STACK

     TECH STACK USED ARE MY SQL WORKBENCH


     Purpose of using SQL is to write the cods and to write query`s to the the insights about the
    data
     MICROSOFT EXCEL
     Purpose of using excel is just to create some tables of the insights I found.
    INSIGHTS 1 REWARING THE MOST LOYAL
    USERS
    Here we need to find the top 5 oldest users of Instagram from the data provided, Top 5
    users are as follows
     As a social media company, we need to keep rewarding, or bring up exciting updates, so
    that users would be engaged with the app.
     ANS :-
    id username created_at

    80 Darby_Herzog 06-05-2016 00:14


    67 Emilio_Bernier52 06-05-2016 13:04
    63 Elenor88 08-05-2016 01:30
    95 Nicole71 09-05-2016 17:30
    38 Jordyn.Jacobson2 14-05-2016 07:56
    INSIGHT NO 2

     REMINDING INACTIVE USERS TO START POSTING


     HERE WE NEED TO FIND USERS WHO HAVENT POSTED A SINGLE PHOTO.
     These people are basically who create a account and do nothing, or they might not post,
    but they might be active and liking everyone`s pic, not necessarily these accounts will be
    bots, it is just due to some insecurities or any other reasons they might no be posting, here
    the Instagram marketing team should encourage them to post photos, send them reminder,
    that posting a photo would increase their social networks etc.
     ANS:- next slide
    INSIGHT 2

     Aniya_Hackett Linnea59 Bartholome.Bernhan


     Kasandra_Homenick Duane60 Jessyca_West
     Jaclyn81   Julien_Schmidt Esmeralda.Mraz57
     Rocio33 mike.AUER39 Bethany20
     Maxwell.Halvorson France_Keebler64
     Tierra.Trantow Nia_Haag
     Pearl7 Hulda.Macejkovic
     Tierra.Trantow Leslie67
     Mckenna17 Janelle.Nikolaus81
     David.Osinski47 Darby_Herzog
     Morgan.Kassulke Esther.Zulauf61
    INSIGHT 3 DECLARING CONTEST WINNER

     HERE WE NEED TO IDENTIFY THE CONTEST WINNER


     Instagram has declared a contest, the user who gets the most likes wins the contest, a great
    way to keep the users engaged with the app.
     ANS :- highest pic liked is 48 an

    id image_url TOTAL

    145 https://jarret.name 48
    INSIGHTS HASHTAG RESEARCHING

     HERE WE TO IDENTIFY AND SUGGEST THE TOP 5 MOST USED HASHTAGS ON


    INSTAGRAM
     As we can find the top most used hashtags, we can tell our advertisers to use this hashtags
    because this is what the users are looking for
     ANS :- As we can see smile is trending hashtags, followed by others

    TAG_NAME TOTAL
    smile 59
    beach 42
    party 39
    fun 38
    concert 24
    INSIGHTS 5 LAUNCH AD CAMPAIGN

     Here we need to identify what day of the week the users most register on
     This is useful for marketing team, as when does most users be active, so that they can
    launch their ad campaign, so that the ad campaign would have the most engagement.
     ANS:- As we can see Thursday and Sunday are the best days to launch a campaign
    followed by Friday, Tuesday, Monday

    DAY TOTAL
    Thursday 16
    Sunday 16
    Friday 15
    Tuesday 14
    Monday 14
    INSIGHT 6 (B) USER ENGAGEMENT

     HERE WE NEED TO IDENTIFY HOW MANY TIME A AVERAGE PERSON POST ON INSTAGRAM
    AND ALSO WE NEED TO PROVIDE TOTAL NUMBER OF PHOTO/TOTAL NUMBER OF USERS
     THIS ANALYSIS IS DONE TO PROVIDE THE INVESTORS, OR MANAGEMENT TEAM, THAT HOW
    ARE USERS ENGAGED WITH THE APPLICATION.
     ANS:- (SELECT COUNT(*) FROM PHOTOS)/(SELECT COUNT(*) FROM USERS)
     257 / 100 = 2.57
     ON ABOUT AVERAGE 2.57 USERS POST ON INSTAGRAM.
     To encourage more users to post on Instagram, the marketing team should bring up new challenges, contests
    so that users would be willing to post more photos on the platform.
    INSIGHT 7 (B) BOTS AND FAKE ACCOUNTS

     Here we need to identify the bots who are liking every single pictures where a normal users will not be able to do this
     A real problem on any social media platform is bots, so we need to provide the data, so that the Instagram would do the
    necessary changes
     ANS:- ON THE NEXT SLIDE
     CHANGES WE CAN MAKE ARE, When bots accounts are detected it should be deleted immediately, a valid phone
    number, email id should be used to create a account.
    INSIGHT 7

    username num_likes
    Aniya_Hackett 257
    Jaclyn81 257
    Rocio33 257
    Maxwell.Halvorson 257
    Ollie_Ledner37 257
    Mckenna17 257
    Duane60 257
    Julien_Schmidt 257
    Mike.Auer39 257
    Nia_Haag 257
    Leslie67 257
    Janelle.Nikolaus81 257
    RESULTS

     This project has really helped me to achieve the basic knowledge about SQL and how
    data`s are analyzed and found
     IT has also helped me in giving an explanation and suggestions regarding the analysis that
    I did.
     IT has also helped me in understanding at least 1% of how the work goes on in the real
    field.
     As i even got a keen to learn more about SQL, as I am not great in it, but I would love to
    increase my skills in SQL.
    THANKYOU

    ..

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