SWOT Lenskart
SWOT Lenskart
SWOT Analysis
Lenskart is a one of the ecommerce companies of India that is operating in both online and offline
distribution channel. Customers can order over their online portal www.lenskart.com or from their
uniquely designed offline store. Lenskart is revolutionizing the eyewear industry through first of its
kind ‘Home eye checkup’. It`s business model operates bridges the gap between different touchpoints
i.e. It gives the customer an omnichannel experience where a customer can order either from store or
from online medium
• The point of a SWOT analysis is to help us develop a
strong business strategy by making sure we have
considered all of our business's strengths and
weaknesses, as well as the opportunities and threats
it faces in the marketplace.
S W
T O
• Competitors • First mover
• Global economy • branded products
• Growing demand
• Global market
• Market unexplored
Lenskart vs Titan eye plus
The eyewear industry is highly unorganized. The organized part just constitutes about 9-10% of
the 18,000-20,000 crore market. Although Lenskart has around 70% of the market share among
the organized players, its main challenge is to steer customers away from the unorganized sector,
which offers product knockoffs which are available at low costs.
One of the main competitor that lenskart has right now is titan eye plus. Both companies are
highly active both in online and offline market leading to an actual competition between them.
Lenkart focuses on creating a product for all thus offers a great range of products for all types of
customers with all the price ranges whereas titan eye plus focuses more on the quality and brand
specification.
The overall customer experience is better of titan eye plus as compared to lenskart as per the
reviews which result to the fact that the former has a more loyal and satisfied customer base.
Although pricing comes as an issue with titan eye plus as the products are highly priced due to
premium brand on the same side lenskart provides with great quality and good brands at a
relatively lower price range and with the Indian market where people want value of the money
rather than just brands its an imp factor t expand.
Lenskart keeps providing customers with the promotional offers and discounts whereas titan has
almost no promotional deals giving an edge to lenskart over titan eye plus.
Titan eye plus has overcome the issues faced by lenksart as of franchising problems, customer
satisfaction etc. a lot better than lenskart but still lensakrt has a major of the hold of the market
because the company has a lot larger target audience and has been more successful in critically
analyzing the Indian market and also coming up with solutions for the same.
CONCLUSION
Lenkart is one of the leading company of its type
and as done a great research of the market and
has been updating itself on daily basis to meet
the customer’s satisfaction and keeping its
position in the market.
Lenskart in itself has become a brand and is
highly valued by its customers. This a result that
not only it has a loyal customer base but also a
large number of customers become part of the
company on daily basis.
The company has a good marketing strategy
helping it to keep up with the competitive market
like of India.
Though the company has some issues which do
have a negative effect on the growth of the
company but as stated earlier company is
working toward resolving them on daily basis.
THANKYOU