Minhas Ali ITC Internship Project

SUMMER INTERNSHIP REPORT
PROGRAMME – YUVA 2023
TOPIC:CUSTOMER ACQUISITION AND INNOVATIVE VISIBILITY

SOLUTION IN RETAIL OUTLETS.
Outlet name: SMART PICK SUPER MARKET (BELTOLA)

OUTLET ENROLMENT CODE : 8415
SUBMITTED BY: MINHAS ALI
Department of Business Administration

School of Business Science
University of Science & Technology, Meghalaya
INTRODUCTION
Established in 1910.
The Company was incorporated on August 24, 1910 under the name Imperial Tobacco Company of
India Limited, the name of the Company was changed to India Tobacco Company Limited in 1970
and then to I.T.C. Limited in 1974.
ITC Limited is a diversified conglomerate with businesses spanning Fast Moving Consumer Goods
comprising Foods, Personal Care, Cigarettes and Cigars, Education & Stationery Products, Incense
Sticks and Safety Matches; Hotels, Paperboards and Packaging, Agri Business and Information
Technology.
With a Gross Revenue of 69,481 crores and a Net Profit of 18,753.31 crores (as of 31.03.2023), the
Company is recognised as one of India's most valuable commercial firms.
Built a strong portfolio of over 25 international Indian brands that add and protect value in India.
Aashirvaad, Sunfeast, Yippee!, Bingo!, B Natural, ITC Master Chef, Fiama, Engage, Vivel, Savlon,
Classmate, Mangaldeep, and Aim are just a few of ITC's world-class FMCG brands.
THE ITC VISION:- Sustain ITC's position as one of India's most valuable corporations through world
class performance, creating growing value for the Indian economy and the Company's
stakeholders.
THE ITC MISSION:- To enhance the wealth generating capability of the enterprise in a globalising
environment, delivering superior and sustainable stakeholder value
OBJECTIVE:
● NIMYLE:
Nimyle Herbal is a floor cleaner that derives its efficacy from Neem extracts. Its
unique Chlorine free formulation & 100% Natural action* ensures germ free
floors for children & pets protecting them from germs that cause 100 diseases.
The Nimyle range of products is designed with naturally derived ingredients that
completely excludes any chlorine based active systems, bleach, ammonia or
QUATS compounds in the formulation.
● FROZEN FOOD:
Frozen food means articles in package form used for food or drink for man or other
animals, which have been preserved by freezing.Frozen foods retain their vitamins and
minerals and there is no change to the carbohydrate, protein or fat content. In some
cases, frozen foods have more vitamins and minerals compared to fresh because fresh
foods lose vitamins and minerals over time while freezing preserves nutrients.
● MILLET BUSCITES:
ITC launches its first millet cookies under the Sunfeast Farmlite brand, as
part of the 'ITC Mission Millet' initiative.
Available in two variants – Multi Millet & Choco-chip Multi Millet, the millet
cookies are made from a blend of millets, including ragi, jowar (sorghum) and
contains no added maida. The cookies are a source of iron, protein and fibre.
Additionally, the inclusion of choco-chips in the Choco-chip Multi Millets variant
adds a touch of indulgence.
● ONDC:
The Open Network for Digital Commerce (ONDC) is a groundbreaking technological

initiative that seeks to revolutionize India’s digital commerce ecosystem. With a primary
objective of addressing the numerous challenges faced by consumers and businesses in the
online marketplace, including monopolistic practices, multiple delivery applications, and
user convenience issues, ONDC aims to leverage advanced technology to establish a fair
and open digital commerce network.
● SBIR:
Small Business Innovation Research (SBIR) Program,The platform aims to create
new opportunities, curb digital monopolies and by supporting micro, small and
medium enterprises and small traders and help them get on online platforms. It is
an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT)
under the Ministry of Commerce and Industry.
PICTURES- PRODUCT VISIBILITY
FOODS AND BEVERAGES PERSONAL CARE

SALES REPORT
as on EpiCollect
Total Days - 38 Days

Total Consumers Contacted- 242
Total Food Sales- 29264

Foods Focus- 22704
Total PCP Sales - 19391

PCP Focus- 15056
Total Sales( Food + PCP )= 48655

FINDING:
1. Increased customer base :
■ Understand current customers :

► Demographics.
► Psychographics.
► Buying habits.
■ Define the market for the product.
■ Establish goals :
■ Generate sales leads :

►Cold calling
►Networking
► Affiliate marketing
2.Enhanced brand presence :
► Get influencers to display the art or other product.

► Use branded packaging.
► Social Media Memes.
► Nurture relationships with customers continuously through engaging
content.
► Give the brand a unique personality – something that differentiates it
from the rest.
► Create a brand promise that conveys vision, philosophy and purpose.
► B2B or B2C brand, we can select one, two or several social media
platforms depending on where are target audience is present.
3.Improved sales performance :
► Deliver sales onboarding & Training.
► Embrace Technology and Digital Transformation.
► Tailor Incentives to Strategies that Increase Sales.
► Measure the right performance metrics.
► Monitor and track key metrics.

CONCLUSION
The ITC Group of Companies has come a long way since its inception as a tobacco
company in the year 1910. Over the years, the company diversified into multiple
industries. Presently the ITC Group of Companies is one of the largest
conglomerates in India.Fast Moving Consumer Goods, Hotels, Paperboards and
Packaging, Agri Business and Information.
ITC has a loyal customer base and products such as asshirvaad gets lot of
sales whereas nimyle and nimeasy needs attention. ITC can market and attract a
broader customer base while retaining existing ones. Over the last decade, ITC's
new Consumer Goods Businesses have established a vibrant portfolio of 25 world-
class Indian brands that create and retain value in India. ITC's world class FMCG
brands including Aashirvaad, Sunfeast, Yippee!, Bingo!, B Natural, ITC
Master Chef, Fabelle, Sunbean, Fiama, Engage, Vivel, Savlon, Classmate,
Paperkraft, Mangaldeep, Aim and others have garnered encouraging
consumer franchise within a short span of time.
ITC promoting their brands through advertisement campaign as well as
door to door promotion. ITC is also focusing on Retailers and Wholesalers
to promote their brand. The demand of their product in very low, because
people don't know about their brands very well.

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SUMMER INTERNSHIP REPORT

PROGRAMME – YUVA 2023

TOPIC:CUSTOMER ACQUISITION AND INNOVATIVE VISIBILITY

Outlet name: SMART PICK SUPER MARKET (BELTOLA)

Department of Business Administration

The Open Network for Digital Commerce (ONDC) is a groundbreaking technological

FOODS AND BEVERAGES PERSONAL CARE

Total Days - 38 Days

Total Food Sales- 29264

Total PCP Sales - 19391

Total Sales( Food + PCP )= 48655

■ Understand current customers :

■ Generate sales leads :

► Get influencers to display the art or other product.

► Deliver sales onboarding & Training.

► Embrace Technology and Digital Transformation.

► Tailor Incentives to Strategies that Increase Sales.

► Measure the right performance metrics.

► Monitor and track key metrics.

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