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  • Effects of Internet Marketing On Consumers Behavior PPT FD

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    The document summarizes a research study conducted by students at USANT on the effects of internet marketing on consumers' behavior. The study aimed to understand the challenges consumers face when shopping online, how internet marketing influences buying habits, and if demographics affect online purchases. A survey was administered to students to address four research questions. Most respondents felt internet discounts attracted them but quality was more important. While socioeconomic status did not impact choices, personal backgrounds had little effect. The researchers concluded consumers need education on online shopping risks and benefits.

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    Effects of Internet Marketing on Consumers Behavior PPT FD

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    The document summarizes a research study conducted by students at USANT on the effects of internet marketing on consumers' behavior. The study aimed to understand the challenges consumers face when shopping online, how internet marketing influences buying habits, and if demographics affect online purchases. A survey was administered to students to address four research questions. Most respondents felt internet discounts attracted them but quality was more important. While socioeconomic status did not impact choices, personal backgrounds had little effect. The researchers concluded consumers need education on online shopping risks and benefits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    30 views10 pages

    Effects of Internet Marketing On Consumers Behavior PPT FD

    Uploaded by

    Kirsten Jesah Buena
    The document summarizes a research study conducted by students at USANT on the effects of internet marketing on consumers' behavior. The study aimed to understand the challenges consumers face when shopping online, how internet marketing influences buying habits, and if demographics affect online purchases. A survey was administered to students to address four research questions. Most respondents felt internet discounts attracted them but quality was more important. While socioeconomic status did not impact choices, personal backgrounds had little effect. The researchers concluded consumers need education on online shopping risks and benefits.

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    © All Rights Reserved
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    of 10

    SHS Research Final Defense

    DATE: December 13,


    2022

    EFFECTS OF INTERNET
    MARKETING ON
    CONSUMERS’ BEHAVIOR
    RESEARCHERS:
    BUENA, KIRSTEN JESAH S.
    LAUT, VENUS ANGELICA T.
    NAGRAMPA, ZIMYRRH DAVE M.
    OLAY, JOHN DARYL N.
    YU, JUSTINE JAY B.
    SHS Research Final Defense
    BACKGROUND OF THE STUDY
    • Since the nascent of pandemic occur, online shopping became the widely useful technique for the consumers to purchase

    their demands. Therefore, until now its usage arose even more---considering that most people found out its easiness in buying what they

    desired.

    • The study of consumers behavior allows researchers to understand the expectations of consumers in the online marketing. This study

    involves information about consumers buying on the internet, as well as showcasing information regarding their intent, and buying behavior.

    • The researchers’ chose the respondents from USANT because they want to know more about how these Senior High School students

    incline and involve into the business world through online platforms, since they had experienced being in the online season because of the

    Covid-19 pandemic. In accordance with the researchers’ school policy that is now allowing student researchers to seek research verbally.
    SHS Research Final Defense
    STATEMENT OF THE PROBLEM
    1. What are the challenges experienced by consumers in choosing the right product online?

    2. How does internet marketing influences the buying behavior of the consumers?

    3. Is there a significant relationship between the profile of the respondents and their buying

    behavior of the products online?

    4. What are the recommendations that can be formulated based from the findings of the study?
    SHS Research Final Defense
    RESEARCH METHODOLOGY
    • Research Design: Descriptive Research

    • Participants of the Study : Student Consumers

    • Data Gathering Tools: Survey Questions


    SHS Research Final Defense
    1. What are the challenges experienced by consumers in
    choosing the right product online?
    FINDING CONCLUSION RECOMMENDATION
    1. a. In terms of the desire to see the Therefore, it concludes that the 1.The majority of the respondents
    actual product: respondents (the consumers) are desire to see the actual product.
    ALWAYS – 201; SELDOM – 39; NEVER - being challenged in their trust Start at a trusted site, search for
    1 issues if they should buy or not the results, ratings, or feedback
    b. In terms of the peer pressure from
    the society: because they are doubting in that can prevent you from the
    ALWAYS – 52; SELDOM – 144; NEVER - inclining the new marketing unauthorized products especially
    45 world. after skipping the first couple
    c. In terms of the urge to go to actual pages of links, Knowing the
    market: website boosts the probability
    ALWAYS – 92; SELDOM – 135; NEVER - that it is legitimate.
    14
    d. In terms of doubting online
    marketing world,
    ALWAYS – 114; SELDOM – 119; NEVER
    -8
    SHS Research Final Defense
    FINDING CONCLUSION RECOMMENDATION
    2. Therefore, it concludes that the 1.The majority of the respondents
    a. In terms of the issues in product respondents (the consumers) are being desire to see the actual product. Start
    quality, challenged in their trust issues if they at a trusted site, search for the results,
    ALWAYS – 120; SELDOM – 112; NEVER – should buy or not because they are ratings, or feedback that can prevent
    9 doubting in inclining the new marketing you from the unauthorized products
    b. In terms of payment issues, world. especially after skipping the first couple
    ALWAYS – 49; SELDOM – 139; NEVER - pages of links, Knowing the website
    53 boosts the probability that it is
    c. In terms of the legitimacy of products, legitimate.
    ALWAYS – 128; SELDOM – 99; NEVER -
    14
    d. In terms of the attitude of seller,
    ALWAYS – 56; SELDOM – 122; NEVER -
    63
    e. In terms of the shipping of products,
    ALWAYS - 112; SELDOM – 114; NEVER –
    15
    SHS Research Final Defense
    2. How does internet marketing influences the buying behavior of the
    consumers?
    FINDING CONCLUSION RECOMMENDATION
    3. As to the attraction of the 2. Therefore, the consumers are 2. Even though it is more
    consumers to the sale or discounts hooked by the way that the convenient for the customers to
    offered on the product they products are discounted and at the buy products online, they still need
    wanted, same time it is way easier and to be aware and wise when
    YES – 224 more convenient in buying what choosing some products. And
    NO - 17 they desire. customers need to choose quality
    over the manipulation through
    4. As to the easiness & convenience sales or discounts.
    of online shopping,
    YES – 212
    NO – 29
    SHS Research Final Defense

    3. Is there a significant relationship between the profile of the respondents and their buying
    behavior of the products online?

    FINDING RECOMMENDATION CONCLUSION


    5. In terms of socioeconomic 3. Since the socioeconomic status is 3. Most of the respondents' buying
    status, not affecting the costumers' buying behavior is being affected by their
    YES - 122 behavior, and concerning to the socioeconomic status, and also, it
    NO - 119 personal background, they still has been confirmed that personal
    need to choose the products that backgrounds have quite no effect.
    6. In terms of personal background, have emotional benefits or the
    YES - 118 products that they desire.
    NO - 123
    SHS Research Final Defense
    4. What are the recommendations that can be formulated based from the
    findings of the study?
    FINDING RECOMMENDATION CONCLUSION
    7. In terms of awareness through 4. Costumers should be 4. It concludes that almost all of the
    printed materials, knowledgeable or well-educated respondents are in favor of
    YES - 195 about the effects of internet conducting printed materials,
    NO - 46 marketing through reading specifically brochures, as a help in
    brochures, magazines, and news assuring that the products they
    articles. would choose to buy is legitimate.
    8th Research Forum for High School
    and Undergraduate Baby Thesis

    REFERENCES

    - Internet (RRLs & Theories)


    > Google Scholars
    > Published Books Online
    > Philippine E-journals
    - School Library Books
    - Subject Textbooks

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