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Industry & Market Attractiveness
Industry & Market Attractiveness
Attractiveness at 3 Levels
Levels Market
Industry
Business
Environment
Market Attractiveness
Market Segments
Market Growth
Market Size
Industry Attractiveness
Industr Indus
y try
Charac
teristic Struc
s ture
Industry Characteristics
Fragm Conce
ntrate
ented
d
Indust
Industr
ries
ies
Scope of Operation
Glob
Local
al
Indus
Indus
tries
tries
Industry Life Cycle
Emer Matu
ging red
Indus Indus
tries tries
Buffet’s Prescription
Competitive
Cooperative Dimension
Industry Rivalry
COMPETITIVE INTENSITY
9. High
Threat of New Entrants
1. 1. Economies of Scale
2. Product Differentiation
Case
3. Capital Requirements
Of
4. Switching Costs
5. Access to Distribution Channels Telecom
EV
Socio-Economic Development
Horizontal Dimension
Semiconductors
Bargaining Power of Buyers
Threat of Substitutes
EV
Socio-Economic Development
Buyer Group Is Powerful When:
It is concentrated or purchase larger volumes relative to seller sales;
Product purchases from the industry represent a significant fraction of sales;
Products are standardized or undifferentiated;
Faces a few switching cost;
It earns low profit;
Buyers face a credible threat of backward integration;
Unimportant to the quality of the buyers’ products or services; and
Buyer has full information (about demand, actual market prices, and suppliers costs)
Seller Group Is Powerful When:
Dominated by a few companies and more concentrated than the industry it serves;
Firm Effect
Industry Effect
Formulating a Strategy
Step 1- What is the structure of the industry and the positions of competitors?