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    A Report On Customer Satisfaction Towards Himalaya Baby

    Uploaded by

    officialhutiya

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    CUSTOMER SATISFACTION

    TOWARDS HIMALAYA BABY


    CARE PRODUCTS

    PRESENTED BY
    KAMAKSHI SHARMA
    21040540006
    B.COM HONS 6 TH SEMESTER
    INTRODUCTION
    Himalaya Baby Care is a renowned brand dedicated to providing gentle and natural
    products for the well-being of babies and infants. Founded on the principles of Ayurveda,
    Himalaya has been a trusted name in healthcare and personal care since its inception in
    the early 1930s.The brand's journey into the baby care segment began in the late 1990s,
    driven by a commitment to offering safe and effective solutions for parents seeking gentle
    care for their little ones. Himalaya drug company has a clear vision to bring ayurveda to
    society.
    The history of the Himalaya Baby care brand dates back to the early 1930s when M
    Manal, the founder of Himalaya, set out on a journey to bring the benefits of traditional
    Ayurvedic herbs to society. The journey began with the launch of Liv.52, a liver
    formulation based on Ayurvedic principles. Over the years, Himalaya expanded its
    product portfolio to include a wide range of healthcare and personal care products .
    PRODUCT RANGES AND
    1.Baby Bath and Wash:
    a) Gentle Baby Bath
    CATEGORIES
    b) Baby Massage Oil
    c) Gentle Baby Shampoo
    d) Baby Cream and Lotion

    2. Diaper Care:
    a) Diaper Rash Cream
    b) Gentle Baby Wipes
    c) Diapers
    3. Skin Care:
    a) Baby Powder
    b) Baby Soap
    c) Baby Prickly Heat Powder
    d) Baby Moisturizing Soap
    4. Oral Care:
    a) Gentle Baby Toothpaste
    b) Baby Toothbrush
    5. Hair Care:
    a) Baby Hair Oil
    b) Baby Gentle Shampoo and Conditioner

    6. Gift Sets and Combos:


    a) Baby Care Gift Pack
    b) Baby Care Essentials Combos
    MISSION AND VISION
    Mission:

    "At Himalaya Baby Care Products, our mission is to provide safe, effective, and natural solutions for the skincare
    needs of infants and young children. We are committed to harnessing the power of herbal ingredients to create
    gentle and nourishing formulations that nurture the delicate skin of babies. Our aim is to offer parents peace of
    mind by delivering products that adhere to the highest safety and quality standards, ensuring the well-being and
    happiness of their little ones."

    Vision:

    "Our vision at Himalaya Baby Care Products is to be the trusted partner of parents worldwide, offering a
    comprehensive range of baby care solutions that promote health, comfort, and happiness. We aspire to be
    recognized as leaders in natural baby care, known for our commitment to innovation, quality, and sustainability.
    By fostering trust, building strong relationships with our customers, and continuously improving our products
    REVIEW OF LITERATURE
    ◦ Harman deep Kaur, (2023) A case study on Customer Satisfaction level of Himalaya baby
    care products.
    ◦ Dr. T Prabhu (2023) The factors that influencing customers on choosing the Himalaya
    products.
    ◦ Dr. A Sukumar (2023) To know the preference and satisfaction of customers regarding
    Himalaya baby care products.
    ◦ Karthika (2016) Review of different products of Himalaya baby care products
    ◦ Parveen Kumar and Hemanth (2023) To ascertain the level of happiness with Himalaya
    herbal casing care products.
    RESEARCH METHODOLOGY
    OBJECTIVES OF THE STUDY

    ◦ To know about Socio- economic profile of the respondents.

    ◦ To identify the customer satisfaction towards the Himalaya baby care products.

    ◦ To know the source of information in the purchase of Himalaya baby products.

    ◦ To determine fast moving product in Himalaya baby product.


    RESEARCH DESIGN
    ◦ SAMPLE SIZE:
    Totally 30 respondents have been taken and the data have been collected.
    ◦ SAMPLING AREA:
    The area of study has been restricted to Jammu City.
    ◦ SAMPLING TECHNIQUE:
    Snowball sampling technique was used.
    ◦ STATISTICAL TOOLS USED:
    Simple statistical tools such as percentage, bar charts and pie chart employed for
    the purpose of analysis of data.
    MAJOR FINDINGS
    Majority of the people of age are group 20-30 years i.e. 71%
    Majority of the respondents are females i.e. 23 females.
    Most of the respondents are graduate students i.e. 48.4%
    Majority of the respondents are neither housewife nor professionals but they are others i.e. 38.7%
    Majority of the respondents are used baby cream of Himalaya Baby Care Products i.e. 64.5%
    Majority of the respondents are very satisfied with the Himalaya Baby Care Products i.e. 54.8%
    Most of the respondents are influenced by Brand reputation to purchase Himalaya Baby Care Products i.e.
    38.7%
    Most of the respondents are exceeds and meets expectations in terms of performance of Himalaya Baby
    Care Products i.e. 35.5%
    Majority of the respondents are not faced any kind of skin problem or irritation after using Himalaya
    Products i.e. 90.3%
    SUGGESTIONS FOR THE STUDY
     Companies or producers have to do many researches regarding product development.

     Price is still a sensitive issue to them. So, the producers must justify its price.

     Many of respondents feel that maximum retail price of baby care products.

     Discounts offered to the customers can be increased.

     The models of bottles should be reinstated with latest design.

     Some products have allergic reactions on the baby skin so companies have to check its product many times before selling it in the

    market.

     The company may directly contact the customers. It will help the company to increase their sales volume.

     The advertisement regarding Himalaya baby care product in newspapers and magazines are less. So, the company should try to

    increase the advertisement in these medias.


    LIMITATIONS OF THE STUDY
    The study is confined to Jammu city only.

    Only 30 respondents are taken for the study.

    The study has applied convenience sampling method for data collection. Hence the results cannot be

    generalized.

    Time and financial resources are one of the major constraints.

    Sample size is small .


    CONCLUSION

    Today market is a more customer oriented in the sense all the business operations revolve around
    satisfying the customers by meeting their needs through effective service. The essence of
    organization is the customer and not the product shall be the heart of the entire business system. The
    success key in modem marketing is high consideration of customers. Manufactures produce different
    kinds of products in order to sell them in the marketing. But selling the product in the market is not
    an easy task. In modern time without market research and without understanding the market needs
    and desire, it becomes difficult to sell the product. It is necessary to find the out needs of the
    customers and satisfy them.

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