Professional Documents
Culture Documents
CG Wells Fargo
CG Wells Fargo
Even low credit profile customers were pushed to apply for credit card
Concept of Cross-selling
• Cross-selling is a sales and marketing strategy employed in the banking
industry and other sectors where companies aim to sell additional products or
• The more products that a customer has with Wells Fargo, the more information
the bank has on that customer, allowing for better decisions about credit,
• Incentive System
• Risk Management
• Whistle-blower Retaliation
• Lack of Accountability
Impact
• engaged with customers and stakeholders through social media and other
channels to foster dialogue and understanding.
Lessons learnt & Key Takeaways