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    Presentation Best Agrolife Aditya SIP 45 DAY WORKING

    Uploaded by

    adityakumar. iabm

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 24

    Summer Internship Program

    Project Title : Promotional Activities to Increase Product Awareness & Engagement through
    Public Relations Strategy

    Presented by : Aditya Kumar MBA(ABM)IABM BIKANER


    Flow of Presentation

    Company Research
    Profile Timeline Methodology Learnings

    About Objective Findings Glimpse


    project &
    Analysis
    About Us
    Incorporated in 1992, Best Agrolife Ltd. has been servicing the agrochemical industry of India and
    international markets, with its niche product offerings. A research-driven organization, Best Agrolife
    Ltd. aims to offer high-quality, innovative, effective crop-protection and food safety solutions to our
    farmer and serve the globe through agriculture.
    With a wide range of product offerings starting from Technical, Intermediates & novel Formulations in
    the form of Insecticides, Herbicides, Fungicides, Plant-Growth Regulators, and Public Health Products,
    Best Agrolife Limited team creates efficient agro solutions for the clients by carefully observing the
    market, closely monitoring the on-field trends, understanding their requirements and surpassing their
    expectations. Our products are well-researched, economically priced, easily accessible Pan-India, and
    expanding reach globally.
    BEST AGROLIFE AT A GLANCE

    ESTABLISHED
    IN1992 1100+WORKFORCE PAN INDIA
    Presence

    Among
    TOP 15
    5200+Distributors Network Robust R& D AGROCHEMICAL
    COMPANIES
    IN INDIA
    THINK BIG THINK BEST
    MESSAGE FROM OUR MANAGING
    DIRECTOR
    “At Best Agrolife Limited, we commit ourselves to optimize
    opportunities essential to each farmer in their support by offering cost-
    effective, high-yielding products. We want them to make the most of
    every acre. Our focus is on newer chemistry to facilitate an edge to drive
    synergy in the way agriculture is being done”
    We take pride in creating game changing formulation for
    addressing better farm solutions. We strive to contribute to all
    stakeholders through our business activities and promote a
    corporate culture that the community can trust. - Mr. Vimal
    Kumar, Managing Director, Best Agrolife Ltd.
    CORE VALUES

    Innovation Environment, Health &


    Knowledge
    We constantly strive Safety
    A team of dynamic
    to redefine the We commit to safeguarding
    individuals we are eager
    standard of the environment to assure
    to learn, curious to
    excellence in the health and safety of our
    pursue, and lead the way
    everything we do. employees, consumers,
    for others in the industry.
    stakeholder and others.

    Farmer First
    Quality Customer Focus
    We work toward uplifting
    We at Best Agrolife Ltd. We aim to deliver
    farmers and bring
    take pride in providing high- exceptional agrochemical
    economic equality by
    value products ensuring products and unique
    emphasizing community
    high-quality checks to assure solutions that collectively
    participation in all stages
    customer satisfaction, add value to our
    of decision-making.
    profitability, and growth. stakeholders.
    Visio
    n
    1. To emerge as an icon for Growth, Technology and
    Innovation through a research-oriented and farmer-centric
    approach
    2. To ensure constant efforts to maintain excellent employee
    satisfaction and a high level of Business Ethics in the quality and
    services delivered to our customers and associates.
    3. To continuously explore and implement appropriate expansion
    plans to meet the dynamic international standards and global
    reach.

    Mission
    1. To brace agriculture by providing the 'Best' products & 'Best'
    business practices to stimulate and execute agriculture solutions.
    2. To create a farmer delight through regular innovations,
    optimism & inspiration with our strong commitment to the health
    & safety of the environment.
    3. To enhance & efficiently employ operational resources to
    accomplish performance excellence and continuously extend the
    product portfolio to ensure significant business growth
    Ghotu
    • Formulation -
    Clothianidin 50% WG
    • It is Broad Spectrum
    Insecticide Used to
    Control White Grub,
    Jassids, Aphids, Whitefly,
    Leaf Hoppers, Mealybug
    etc.
    • Dosage – Seed Treatment
    100gm (in 1lt water)/40-
    45 kg seeds/ 1 biga area
    or 1kg/4 quintal seeds.
    • To control white grub in
    ground nut.
    • Priced at 8000rs/kg.
    Ghotu
    (Insecticide)
    Tricolor
    • Formulation -
    Trifloxystrobin 10%
    +Difenoconazole 12.5% +
    Sulfur 3% SC
    • It a broad-spectrum
    fungicide.
    • Dosage – Seed Treatment
    100ml (in 1lt water)/40-
    50 kg seeds/ 1 biga area.
    • It is used to control Collar
    Rot caused by Aspergillus
    Niger
    • It is also effective against
    the tikka disease applied
    through chemigation.

    Tricolor
    (Fungicide)
    Timeline
    Working period of 6-7 weeks (45 days)
    1st two weeks - Promotional activities like postering, literature distribution and brand
    awareness in villages .
    2nd two weeks – One to one interaction with farmers to provide knowledge about our
    brand and products and conducted farmers meetings.
    Last 2 ½ weeks – Providing demonstrations of Tricolor & Ghotu, Interaction with
    farmers as daily activity.
    Daily Activity Involved – Farmers interactions in early morning and evening &
    distributor and dealer level meet in afternoon and late evenings
    Objectives

    03/07/2024 IABM, BIKANER 12


    New & Existing Product Awareness
    Demand Generation to Increase Sales
    Let's have a look at some of them:
    1.Make Your Product Needed.
    2.Boost Your Brands Awareness.
    3.Show Potential Customers the Benefit of Choosing You.
    4.Leverage 'Scarcity' to Create Demand.
    5.Take Advantage of Video Marketing.
    6.Try Out Partner Marketing.
    7.Update Your Blog Regularly.
    8.Share Guest Posts.

    Farmer level sale through my hand - 7kgs


    Haldhar Agro Agency (Mandi Market)
    Market Survey of Bikaner(Sri dungargarh)District of Rajasthan
    Rs 200 Cr par year sale agro product
    218 Fertilizer Dealers in Shri Dungargarh, Bikaner.
    Seed Retailers
    Pesticide Dealers
    Chemical Dealers
    Agricultural Product Dealers
    Area of Study
    • Bana • Hemasar
    • Upni

    03/07/2024 IABM, BIKANER 16


    Methodology
    Data Collection
    Primary Data

    Sampling Technique
    Convenience Sampling

    Area of Study
    Dungargarh Rajasthan

    30-05-2024 IABM, BIKANER 17


    Research Methodology

    Collected Primary data of


    farmers about (700+ farmers)
    • Name
    • Area
    • Land size
    • Contact information
    • Dealer data
    Used Interview method to
    collect data from the farmer
    Findings & Analysis
    Shri Dungargarh Market size is about 200 Cr/Annum comprises of
    Fungicides, Insecticides, Herbicides and Bio-stimulants
    Consists of 100 + retail shops (Dealers & Distributors) in
    Dungargarh.

    Consists of 90+ villages in Dungargarh Tahsil

    Competitors involved for Ghotu product are


    Dantotsu (Sumitomo Chemical India Ltd.)
    Indotop (GSP Crop Science)
    Clothia (Sudarshan Chemicals Industries Ltd.)
    Sakura (HOK Agro Chemicals)
    Learnings
    Ground level learning experience through talking with farmers and try to develop trust
    among them.

    Gained groundnuts crops knowledge by talking with farmers at various villages.

    Learned how to develop relationship with dealers in the market segment, how to target audience
    and make them attract towards product.

    Trust Building skills, Enhanced Interpersonal Skills & Market penetration of new product.

    30-05-2024 IABM, BIKANER 20


    Conclusion
    It was a great opportunity to work under the
    Great minds of Best AgroLife Ltd. Bhoop
    Choudhary (ZSM), Gurpal Singh (FMM),
    Rajender Singh (TSM).This Internship
    Programme taught me things that I required
    to be successful in this Input sector

    Field visit at Bana village in Bikaner territory with ZSM Bhoop


    sir, along with distributor Muniram ji to check tricolor
    demonstration results on groundnut crop
    Glimpse of Internship
    Conducted farmers meeting at likhamidesar
    village on Groundnut crop ,More then 75
    farmers attend the meeting and get information
    about Ghotu and tricolor.
    These are few glimpses of farmers meeting.
    Conducted farmers meeting at Pundalsar village
    on Groundnut crop ,More then 70 farmers
    attended the meeting and got information
    about Ghotu and tricolor.
    These are few glimpses of farmer meeting.

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