INDIAN SPORTS

MANAGEMENT ACTIVITIES
18JBSS130
INTRODUCTION TO THE COURSE
1. CONSISTS OF 5 MODULES
2. TOTAL TEACHING HOURS OF 30 HOURS + 5 HOURS OF ASSESSMENTS (GROUP
PROJECTS/MCQ/ESSAYS)
3. 5 MODULES DIVIDED INTO 45 SESSIONS
4. PURPOSE OF THIS COURSE IS TO PROVIDE:
1. A REALISTIC INSIGHT INTO THE ACTUAL WORKING OF THE INDIAN SPORTS ECOSYSTEM(ISE)

2. EDUCATING PARTICIPANTS WITH KEY SKILLS AND INFORMATION FOR ADVANCING AND IDENTIFYING
OPPORTUNITIES IN THE ISE

3. TO DEVELOP CRITICAL THINKING AND AN ENTREPRENUREAL BEND TOWARDS OPPORTUNITIES IN THE

ISE

4. UNDERSTAND ISE FINANCIAL AND BUSINESS WORKING AND THE NEED FOR SUSTAINABILE SOLUTIONS
 SUDHIR MENON
• FIFA U17 WORLD CUP 2017, KERALA FA DEVELOPMENT
DIRECTOR BY FIFA-AIFF DEVELOPMENT PROJECT

• JSW BENGALURU FC 2017-2019, ISL WINNERS

• CHIEF BUSINESS OFFICER OF CHENNAI CITY FC AND ENSURED

CCFC PARTICIPATION IN AFC AND INTERNATIONAL
COMPETITIONS

• AS CEO OF SCORELINE SPORTS ACQUIRED THE 12 YEAR

COMMERCIAL RIGHTS OF KERALA FOOTBALL 2021-22

• DIVERSE WORK EXPERIENCE SUCH AS WITH AFC CUP FINALISTS

BENGALURU FC, SOUTH ASIAN FOOTBALL FEDERATION, ALL
INDIA FOOTBALL FEDERATION

• MEMBER OF ELITE PANEL ALL INDIA FOOTBALL FEDERATION

MATCH COMMISSIONERS

• CO-FOUNDER OF SKASPORTS INVESTMENTS PVT LTD

 CLASS INDIVIDUAL INTRODUCTIONS

WITHOUT USING THE FOLLOWING

WORDS TELL US WHY YOU ARE HERE:
1. PASSION
2. INTEREST/LIKE SPORTS
3. LOVE OF THE GAME
4. PLAYED THE GAME
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 1
INTRODUCTION TO THE COURSE &
CURRENT INDIAN SPORTS MARKET
 SPORTS ECOSYSTEM STAKEHOLDERS
CENTRAL SPORTS
MINISTRY & STATE EQUIPMENT
STADIUMS GOVT SPORTS MANUFACTURERS
DEPARTMENT

TURFS TELEVISION KIT

BROADCASTERS, NATIONAL SPORTS
OTT PLATFORMS, FEDERATION & MANUFACTURERS
PRINT & VISUAL STATE SPORTS
INDOOR MEDIA, SOCIAL ASSOCIATION
FACILITIES MEDIA SPORTS RELATED
INDIAN MEDICAL
PLAYGROUNDS SPORTS EQUIPMENT
MAKERS AND
SCHOOL
ECOSYSTEM SUPPLIERS
PLAYERS,
SPONSORS,
GROUNDS INVESTORS,
ATHELETES,
COACHES,
PLAYER AGENCIES,
MANAGERS, SPORTS SCIENCE &
MARKETING
GOVERNMENT AGENCIES
PHYSIOS, ANALYTICS
VOLUNTEERS
OWNED RELATED
SPORT TEAMS,
STADIUMS FRANCHISES, MANUFACTURERS
CLUBS, LEAGUES, & SUPPLIERS
EVENTS
 SPORTS AS A SUBJECT OF THE
CONSTITUTION
• Sports as per Indian Constitution Schedule 7 is a State Subject matter, which means legally all matters related to sports
policy are the exclusive domain of the State Government for their respective territorial jurisdiction. It is excluded from
Union List and Concurrent List.

Hence, why do Central Government then form sports policy and rules?

• Primarily as the custodian of the largest reserves of Tax payers fund, they fund building of stadiums, fund SAI and its
training programs and host National Games and other National Events and International Competitions.
• Also since matters of foreign and diplomatic representation comes under Union List, representing India on the
International Stage requires the patronage and permission of the Central government.
• Sports achievement is a matter of national pride and positive sentiment, hence also a very powerful political tool.

• Due to this disparity in the legislative distribution of the subject of Sports, we see the National Sports Code, still not
accepted by many States across India.
• This is because, it requires each state to create its own State Sports Code in line with the National Sports Code and have
the same passed again in their respective State Legislature system.
 STRUCTURE OF SPORTS BODIES

NATIONAL
SPORTS
ASSOCIATION

COLLECTIVE OF ALL
DISTRICT SPORTS
ASSOCIATIONS FORM THE
STATE SPORTS
ASSOCIATION

AMALGAMANTION OF ALL SUCH CLUBS

IN A PARTICULAR DISTRICT TO FORM THE
DISTRICT SPORTS ASSOCIATION

CLUBS AND TEAMS THAT REPRESENT THE PLAYERS AND

COACHES WORKING OR REGISTERED WITH THEM
SIZE OF THE INDIAN SPORTS ECOSYSTEM

https://www.businessinsider.in/advertising/media/article/indian-sports-industry-in-2020-is-estimated-at-rs-5894-
crores-cricket-claims-87-share-of-sports-sponsorship-pie/articleshow/82253683.cms
SIZE OF THE INDIAN SPORTS ECOSYSTEM
HOW IS IT CALCULATED:

• TAKING INTO CONSIDERATION CUMMULATIVE COLLECTIVE SPENDING BY

AGENCIES, CORPORATES, CONSUMERS

• HOWEVER THE INFOGRAPHIC IS INCOMPLETE AS IT IS DOES NOT INCLUDE

• SPORTS GOODS EXPENDITURE AND SALES REVENUE
• SPORTS INFRA CAPITAL EXPENSE
• SPORTS VENUE RENTALS INCOME
• SPORTS TEAM/CLUB EXPENSES
• PARENTS EXPENDITURE AT GRASSROOTS LEVEL
• SPORTS EVENT RELATED EXPENSES
• OTT SPORTS VIEWERSHIP PAYMENTS
• SOCIAL MEDIA PROMOTIONAL EXPENSES
• SPORTS TOURISM/PRE SEASON TOUR EXPENSES
GROUP ACTIVITY:
FOR AN INVESTOR LOOKING TO INVEST IN BANGALORE CAN YOU PREPARE THE
POTENTIAL SPORTS MARKET VALUATION FOR THE CITY OF BANGALORE?
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 2
SPORTS AS AN ECONOMIC GENERATOR
 SPORTS AS AN ECONOMIC GENERATOR
• WHAT ALL INCLUDES INVESTING INTO SPORTS?

• WHAT ARE THE MOTIVATIONS FOR SOMEONE TO INVEST INTO SPORTS?

• WHAT ARE THE RETURNS AN INVESTOR CAN EXPECT FROM SPORTS?

• BANGALORE FOOTBALL DEVELOPMENT MODEL – “BUILD IT AND THEY SHALL COME”

• GROUP WORK: HOW DOES A SPORTING CLUB AND A SPORTING EVENT CONTRIBUTE TO THE LOCAL ECONOMY AND
GENERATE INCOME POTENTIALS?
WHAT ALL INCLUDES INVESTING INTO SPORTS?
• SPONSORSHIP – CAPITAL WISE OR BARTER/SERVICE DEALS
• BUYING AND SELLING MEDIA RIGHTS FOR TELEVISION AND DIGITAL
• MERCHANDISING – CREATING TEAM CENTRIC FAN FOCUSED PRODUCTS
• TICKETING SERVICES PARCKAGES ALONG WITH HOSPITALITY
• INFRASTRUCTURE PREPARATION & CONSTRUCTING NEW VENUES
• MAINTENANCE OF PLAYING SURFACES AND VENUES
• EVENT DAY RELATED SERVICES PROVIDED BY VENDORS – SECURITY, STEWARDESS,
HOUSEKEEPING
• SPORTS PLAYING EQUIPMENTS
• SPORTS KITS FOR ATHLETES AND PARTICIPANTS
• VENUE BRANDING & FAN EXPERIENCE SERVICES
• DIGITAL BOARDS AND LED BOARD SERVICES
• RENUMERATION FOR PLAYERS, COACHES AND ADMINISTRATIVE STAFF
• STATUTORY FEES FOR MEMBERSHIP AND PARTICIPATION
• DIGITAL MEDIA AND PRESS RELATION SERVICES
• ACCOMODATION AND LOGISTICAL SUPPORT
• PLAYER REPRESENTATION SERVICES & AGENCIES – AIFF DOCUMENT
• SPORTS MEDICINE AND VENUE MEDICAL SERVICES
• LEGAL SERVICES & PUBLIC RELATIONS
WHY DO INDIVIDUALS INVEST INTO SPORTS TEAMS
• POSITIVE
MOTIVATIONS BEHIND BUYING A SPORTING CLUB
PR & BRAND
EY
• MAXIMIZATION OF FINANCIAL
BUILDING GAINS
• UNIQUE ADVERTISING • POTENTIAL FOR GLOBAL
CAPABILITY GROWTH
• GEO-POLITICAL MOTIVATIONS – • TAX CONSIDERATIONS
SOFT POWER • SPECULATION FOR FUTURE
• NETWORK OF CONTACTS GAINS(PROMOTION)
• CLUBS BUYING OTHER CLUBS

STRATEGIC ECONOMIC
INCENTIVE INCENTIVE
KEY MOTIVATIONS (POLITICAL (GLOBAL
OWNERS) OWNERS)
BEHIND BUYING A
SPORTING CLUB OR
INVESTING INTO CULTURAL SOCIAL
OWNERSHIP INCENTIVE
SPORTING TEAMS (LOCAL (SUPPORTER
OWNERS) OWNERS)
• LOCAL WEALTHY INDIVIDUALS SEE • CLUBS WITH LARGE FAN BASE ARE
CLUBS AS A WAY TO TAKE A ATTRACTIVE PROPOSITION FOR
BROADER ROLE AND GIVE BACK TO INVESTMENT
COMMUNITY • OPPORTUNITY TO ENGAGE
• ENHANCE SOCIAL STANDING IN SUPPORTERS & BUILD A SOCIAL
SOCIAL SPACE MOVEMENT
• DRIVE EMPLOYMENT OPTIONS
• RAISE CAPITAL THROUGH
AND SOCIAL RESPONSIBILITY
INITIATIVES SUPPORTERS
 RETURN ON INVESTMENT INTO SPORTS
TANGIBLE INTANGIBLE
INCOME FROM SERVICES PROVIDED BETTER AWARENESS OF INVESTOR AND HIS COMPANY
INCOME FROM TICKETS AND SPONSORSHIPS INCREASED MEDIA COVERAGE LINKED TO INVESTOR
AND HIS COMPANY DUE TO ASSOCIATION WITH SPORTS

OWNERSHIP OF ASSESTS SUCH AS SPORTING GOODS, PUBLIC GOOD WILL AND POSITIVE PUBLIC RESPONSE
VENUES, AND OTHER MOVEABLE AND IMMOVEABLE DUE TO CONTRIBUTION INTO SPORTS
ITEMS

BUILDING A BRAND AND ITS OWNERSHIP PRIDE AND HONOUR OF OWNING A SPORTING
PROPERTY
ACTIVE SPORTING CALENDAR WITH SOCIAL ACCESS TO HIGH LEVEL MEMBERS OF GOVERNMENT
ENGAGEMENTS AND SPORTS BODIES
ENGAGEMENT WITH LARGER PUBLIC OR IMMEDIATE ENHANCED COVERAGE LEADS TO IMPROVE BUSINESS
TARGET COMMUNITY INVESTMENT OPPORTUNITIES AND REVENUE STREAMS
THROUGH COLLABORATIONS
BANGALORE FOOTBALL DEVELOPMENT MODEL

OVER THE LAST DECADE BANGALORE

HAS SEEN OVER 5 PRIVATELY OWNED
VENUES POP UP WHICH ARE ALL FULLY
BEING UTILIZED AND STILL THERE IS
MORE DEMAND AND NOW TWO
MORE NEW PRIVATE 11 A SIDE TURFS
ARE COMING UP AS WELL.
 BRAND BUILDING AND VALUATION

• EUROPEAN SPORTS TEAMS HAVE A HISTORY OF OVER 100 + YEARS OF CONSTANT ENGAGEMENT WITH FANS AND THEIR
COMMUNITY.
• THIS EFFORT OVER THE YEARS HAS COMPOUNDED AND LEAD TO SPORTS TEAMS BEING LARGER THAN LIFE AND HAVING
SUCH STRONG LOYAL FAN BASES AND HELPS THEM CREATE SUCH STRONG BRANDS.
• DUE TO THEIR PRESENCE AND WORKING EVEN DURING WORLD WARS AND IMPORTANT HISTORIC MOMENTS, THEY HAVE
STOOD UP MORE AND SYMBOLIZED A COLLECTIVE CONSCIENCE AND GROUP.
BRAND BUILDING AND VALUATION
BRAND BUILDING AND VALUATION
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 3
INDIAN SPORTS ECOSYSTEM
 SPORTS ECOSYSTEM STAKEHOLDERS
CENTRAL SPORTS
MINISTRY & STATE EQUIPMENT
STADIUMS GOVT SPORTS MANUFACTURERS
DEPARTMENT

TURFS TELEVISION KIT

BROADCASTERS, NATIONAL SPORTS
OTT PLATFORMS, FEDERATION & MANUFACTURERS
PRINT & VISUAL STATE SPORTS
INDOOR MEDIA, SOCIAL ASSOCIATION
FACILITIES MEDIA SPORTS RELATED
MEDICAL
PLAYGROUNDS INDIAN SPORTS EQUIPMENT
ECOSYSTEM MAKERS AND
SCHOOL PLAYERS, SUPPLIERS
SPONSORS,
GROUNDS INVESTORS,
ATHELETES,
COACHES,
PLAYER AGENCIES,
MANAGERS, SPORTS SCIENCE &
MARKETING
GOVERNMENT AGENCIES
PHYSIOS, ANALYTICS
VOLUNTEERS
OWNED RELATED
SPORT TEAMS,
STADIUMS FRANCHISES, MANUFACTURERS
CLUBS, LEAGUES, & SUPPLIERS
EVENTS
• MOST GLOBAL TRENDS ARE ALSO SEEN IN INDIA SPECIFIC SITUATIONS

• WOMEN CONSTITUTE 60% OF THE NEW GRADUATES ENTERING THE

JOB MARKET AND WITH NEARLY 40% OF THE WORKFORCE BEING
WOMEN AND CAPABLE OF MAKING FINANCIAL DECISIONS,
SPONSORS/ADVERTISERS ARE CONSTANTLY TARGETING THEM.

• RURAL VIEWERSHIP NUMBERS INCREASE LINKED TO GROWING

URBANIZATION AND REVERSE URBANIZATION, LARGER AWARENESS
DUE TO MOBILE PENETRATION, WHATSAPP USAGE AND INCREASING
ASPIRATION ETC.

• ONLINE CONSUMPTION REFERS TO OTT PLATFORMS, PAY PER VIEW

FORMATS.
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 4
GOVERNMENT INITIATIVES FOR
DEVELOPNG SPORTS
 CENTRAL/STATE GOVERNMENT INITIATIVE

CENTRAL GOVT KHELO INDIA

CENTRAL GOVT KHELO INDIA ACADEMY PROGRAM

GOKULAM + KERALA BLASTERS ACADEMY KANNUR AND GV

KERALA
RAJA ACADEMY

ODISHA ODISHA GOVT SPORTS INITIATIVE

HARYANA STATE WIDE SUPPORT FOR SPORTING ACTIVITIES

MOST STATES SPORTS HOSTELS

WEST BENGAL FOOTBALL ACADEMY WITH LA LIGA

INDIVIDUAL ACTIVITY: FIND OUT AND PRESENT DETAILS OF SPORTS INITIATIVES FROM YOUR
RESPECTIVE STATE AND PRESENT
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 5
ORGANIZATIONS GOVERNING INDIAN
SPORTS
 STRUCTURE OF SPORTS BODIES
NATIONAL
SPORTS
ASSOCIATION

COLLECTIVE OF ALL
DISTRICT SPORTS
ASSOCIATIONS FORM THE
STATE SPORTS
ASSOCIATION

AMALGAMANTION OF ALL SUCH CLUBS

IN A PARTICULAR DISTRICT TO FORM THE
DISTRICT SPORTS ASSOCIATION

CLUBS AND TEAMS THAT REPRESENT THE PLAYERS AND

COACHES WORKING OR REGISTERED WITH THEM
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 6
SPORTING CULTURE
 KERALA FOOTBALL
CULTURE
Project analysis slide 2IS FOOTBALL CULTURE?
WHAT

ANS: A SPORTING PHENOMENON ROOTED IN LOCAL, COLLECTIVE, COMMUNITY

1 2 3 4 5
PEOPLE PLAYING GRASSROOTS HISTORY, PROFFESSIONAL PART OF SOCIAL
THE GAME SYSTEM STORIES, LORE LEAGUE CONCIOUSNESS
 KERALA FOOTBALL
CULTURE
Project analysis slide 2

KERALA HAS THE 4TH

LARGEST FILM INDUSTRY
IN INDIA BY REVENUE

KERALA FILMS ARE MORE

SCRIPT &
CINEMATOGRAPHY
ORIENTED

THEY HAVE EMBRACED

FOOTBALL AS PART OF
STORY TELLING WHICH IS
AN INDICATION OF
FOOTBLL BEING A PART OF
SOCIAL CONCIOUSNESS
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 7
KEY ISSUES IN INDIAN SPORTS
MODULE 5 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 38
ASSIGNMENT – GRASSROOTS
ECOSYSTEM CHALLENGES
ASSIGNMENT – GRASSROOTS ECOSYSTEM CHALLENGES

• INDIVIDUAL ESSAY ASSIGNMENT

• MINIMUM 1000 WORDS

• TOPIC: PROBLEMS/HINDARENCES IN THE GRASSROOTS

ECOSYSTEM IN INDIA THAT IS NOT CONVERTING THE MASS
PARTICIPATION INTO SPORTING EXCELLENCE

• FOCUS ON IDENTIFYING THE PROBLEM AND PROVIDING

INNOVATIVE SOLUTIONS TO EACH

• THE SOLUTIONS PROVIDED SHOULD BE DIRECTED

TOWARDS CREATING A VIBRANT GRASSROOTS ECOSYTEM
AND CULTURE AND FILLING THE GAPS IN THE PATHWAY TO
PROFESSIONAL SPORTS
MODULE 5 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 39 & 40
NICHE SPORTS
 NICHE SPORTS

LIST OUT AT LEAST 20 NICHE SPORTS

WHAT IS THEIR TARGET AUDIENCE
ARE THEY MARKETABLE
ATTRACTIVE FOR TV OR SPONSORS
SCALEABLE OR EXPANDABLE
WILL IT SUIT INDIAN SPORTING
ECOSYSTEM?
ADVANTAGES OF MARKETING TO A NICHE AUDIENCE
Less Competition
One of the benefits of a niche market is having little or no competition. When you have a highly specific product or service, there will be less companies
out there with the exact same offering.

The more specific your product or service, the less companies there will be to compete against for customers, however, there will also be less customers
looking for your product or service.

Reduced competition is only a benefit of niche marketing when there is a significant audience to compete for.

Kristen McCormick, a US based Marketing consultant notes, “If your competitors aren’t targeting a niche because they can’t meet their needs, then that’s
great news for you. If they aren’t targeting that market because it’s not lucrative, then you may not be at an advantage.” 4
Brand Loyalty Built Through Strong Relationships
Niche marketing makes it possible for businesses to build their brand loyalty. When you are engaging with fewer people, you can focus on the quality of
those engagements and on nurturing your relationships.

And as you are building your products and services specifically around this customer’s needs, you are a true partner rather than a supplier.
Spending Less on Marketing and Advertising
Marketing to a niche audience makes it easier for you to save on your marketing dollars.

Instead of taking a shotgun approach to marketing, ie the more is better philosophy gaining the attention of the largest possible crowd in the hope it will
encourage purchase, marketing to a niche audience can be highly targeted and therefore more cost effective.
Higher Profit Margins
Niche businesses are often a high margin business. Customers don’t mind, or necessarily realise, they are paying a little extra because they are only able to
get that service, from that company, or under its brand.
You are the Expert
When your business has a specific niche market, you are seen as the expert in your field, the ‘go-to’ for the right answers. It’s difficult to be an expert in
everything, but when you specialise in a niche market, you can define your skills and expertise in one area, attracting those who need your specific
services.
DISADVANTAGES OF MARKETING TO A
NICHE AUDIENCE
Impact of New Competitors
It’s the global nature of business that when a company creates a new service or product, it’s only a matter of time
before a competitor comes along. When marketing to a niche audience, the impact of a new competitor can have a
much more dramatic effect than when the audience is bigger. Strong relationships and brand loyalty can help to
provide some level of protection for businesses.
Limited growth
By its very definition, a niche market is defined and limited, which will affect the opportunities for growth for your
business.
Importance of marketing
Financial Consultants, The Balance, have highlighted the importance of marketing for small
businesses. “Marketing is perhaps more important for niche businesses than for any other kind, because the niche
market business is unknown and succeeds or fails on making the connection with exactly the right kind of
customer/client.” 5

Whether your business serves only your niche, or a niche among other audiences, the purpose of niche marketing is
the same.
You want to find a small pond in which you can be a big fish. If you compete for everything, you’re going to win at
nothing. However, if you pick one area to concentrate on, you can focus your efforts and stand out in your market.
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 8
HOW SPORTS IN PROMOTED IN
SCHOOLS : URBAN & RURAL
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 9
SPORTS PROMOTIONAL PROGRAMS &
SCHEMES
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 10
GOVERNMENT INTERVENTION TO
PROMOTE SPORTS – COMBINED
WORKSHOP
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 11
GROWTH OF DIFFERENT SPORTS IN
INDIA
• PARTICIPATION
• QUANTITY OF HOURS OF RECREATIONAL AND PROFESSIONAL
TRAINING
• DEVELOPMENT OF INFRASTRUCTURE
• NUMBER OF COMPETITIONS – AMATEUR/OPEN AND PROFESSIONAL
• IMPROVED PERFORMANCE AND COMPETITION AT NATIONAL LEVEL
MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 12
FUTURE OF SPORTS BUSINESS IN INDIA
 INCENTIVE
TO INVEST

LESS RED
MORE TAPE FROM
COLLABORATIVE GOVERNME
EFFORT NT BODIES &
NSF/SSF

ACCEPT PEOPLE ENCOURAGE

FROM DIVERSE PARTICIPATIO
BACKGROUNDS
& SOCIO N OF
ECONOMIC CLUBS/ACAD
BACKGROUNDS EMIES
 MODULE 1 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 13
CLASS ACTIVITY PERCEPTION OF SPORTS
IN INDIA AT THE GLOBAL LEVEL
CLASS ACTIVITY

THE STUDENTS SHOULD UNDERSTAND WHY INDIA IS NOT POPULAR IN

SPORTS AT A GLOBAL LEVEL DESPITE BEING MOST POPULOUS COUNTRY IN
THE WORLD

STUDENTS HAVE TO IDENTIFY FACTORS WHICH ARE A HINDRANCE TO BE A

SPORTING SUCCESS AT THE GLOBAL LEVEL

STUDENTS CAN GENERATE IDEAS ON HOW THE EXISTING ISSUES COULD BE

RESOLVED
MODULE 2 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 14
RISE OF FRANCHISEE BASED SPORTS
LEAGUES
 MODULE 2 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 15
ECONOMICS OF LEAGUES & FRANCHISES
MODULE 2 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 16
KEY SOURCES OF REVENUE FOR
FRANCHISES & LEAGUES
SL NO SOURCE OF REVENUE
1 SPONSORSHIPS – ALL INCLUSIVE + REGION WISE
2 TICKET SALES – PER MATCH + SEASON + HOSPITALITY + PACKAGES
3 MERCHANDISE SALES
4 IP RIGHTS & BRAND VALUE SALES
5 GRASSROOTS/ACADEMY
6 COMMUNITY ENGAGEMENT
7 FACILITY RENTALS
8 EDUCATIONAL TIE UPS
https://www.youtube.com/watch?v=rLvbWdcgtm8
MODULE 2 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 17
BUILDING A LOYAL FAN BASE
CLASS + LINKEDIN COURSE
MODULE 2 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 18
INDIA & INTERNATIONAL EVENTS
MODULE 2 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 19
FRANCHISEE BASED MODEL –
ADVANTAGES & DISADVANTAGES -
ASSIGNMENT
ASSIGNMENT (GROUP)-INDIVIDUAL
*SUBMIT A 1000 WORD ASSIGNMENT ON THE ADVANTAGES
AND DISADVANTAGES OF FRANCHISE BASED MODELS FOR
SPORT DEVELOPMENT IN INDIA
MODULE 2 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 20
SPORT DEVELOPMENT 1 – WHY HAS
HOCKEY GONE BACKWARDS IN INDIA
MODULE 5 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 41
ECONOMIC IMPACT OF SPORTS
MODULE 5 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 42
BUILDING SPORTS AWARENESS
 MODULE 5 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 43
DATA SCIENCE OF SPORT MANAGEMENT
MODULE 5 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 44
KHELO INDIA – OPPORTUNITIES &
CHALLENGES – INFRA RELATED
 MODULE 5 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 45
NICHE EVENT AS A MEGA SPORTS EVENT
 PROJECT SUBMISSION
• STUDENTS TO BE DIVIDED INTO GROUPS

• RESPONSIBILITY TO IDENTIFY A NICHE SPORT – ESPORTS + LOCAL SPORT/TRADITIONAL SPORT

• RESPONSIBILITY TO IDENTIFY EVENT FORMAT – SINGLE MEGA EVENT / MASS PARTICIPATION / LEAD UP TO A
SINGLE EVENT

• DESIGN THE COMPETITION FORMAT

• EXPLAIN THE ECONOMIC BENEFITS TO THE ECOSYSTEM

• EXPLAIN THE POSSIBLE LONG TERM BENEFITS TO THE ECOSYSTEM – SOCIAL/ECONOMIC/PERSONAL

• CREATE A BUDGET FOR THE EVENT

• CREATE A PROPOSAL TARGETING GOVERNMENT SUPPORT

• DIVIDE THE PROJECT BETWEEN YOUR GROUP AND PRESENT EACH SECTION
MODULE 3 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 21
WHY GRASSROOTS IS IMPORTANT
FOCUS IS ON:
• MASS PARTICIPATION
• LETTING THEM ENJOY THE GAME
• BEING INCLUSIVE TO THOSE WHO ARE FRO DIFFERENT
BACKGROUNDS, SOCIO ECONOMIC BACKGROUNDS,
DISABILITY
• IMPROVING SOCIAL & MENTAL SKILLS
• BUILDING A BETTER COMMUNITY
MODULE 3 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 22
SPORTS PARTICIPATION TRENDS IN
INDIA
• RECREATIONAL PARTICIPATION WITH GOOD INFRASTRUCTURE IS A CASE
BEING DOMINATED BY FOOTBALL

• CRICKET REMAINS BY FAR THE LARGEST PARTICIPATED SPORT IN THE

COUNTRY

• BADMINTON, BASKETBALL, HOCKEY ARE GROWING SPORTS

• WOMEN RECREATIONAL SPORT PARTICIPATION IS HIGHEST IN GYMING &

BADMINTON
•
• GYM WORKOUTS REMAINS THE OVERALL HIGHEST PARTICIPATED
RECREATIONAL ACTIVITY

• TRENDS SHOW VERY CLEARLY THAT GOOD INFRA, SAFE AND SECURE
ENVIRONMENT & GOOD FACILITIES ATTRACT MORE PARTICIPANTS
MODULE 3 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 23
SPORTS POLICY FACTORS LEADING TO
INTERNATIONAL SPORTING SUCCESS
(SPLISS)
MODULE 3 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 24
CONTRIBUTION OF FRANCHISEE BASED
MODELS TO GRASSROOTS ECOSYSTEM
 MODULE 3 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 25
SPORT DEVELOPMENT 2 – HOW CRICKET
DOMINATED THE SUBCONTINENT?

https://www.youtube.com/watch?
v=2w0BICfObiw
MODULE 3 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 26
STRATEGIES FOR THE PROMOTION OF
SPORTS IN INDIA
MODULE 3 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 27
NATIONAL POLICIES TO ENGAGE
GRASSROOTS AT THE NATIONAL LEVEL
LINKEDIN COURSE
MODULE 3 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 28
ROLE OF CORPORATES & NON PROFITS
IN PROMOTING SPORTS
 MODULE 4 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 29
GRASSROOTS PARTICIPATION AND ITS
RELATION TO INTERNATIONAL SUCCESS
MODULE 4 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 30
SPORTS TOURISM
 MODULE 4 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 31
SPORT FOR HEALTH AND WELL BEING

SESSION – 32
SPORTS PARTICIPATION & ITS BENEFITS
MODULE 4 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 33,34,35,36
MEGA SPORTING EVENT
• holding mega sporting events could lead to increase in sport participation thereby
promoting sports in the society

• understand what it takes to deliver mega sporting events

• to understand different stakeholders involvement to deliver a successful mega

sporting event

• understand the investments and revenue generation by different means in a mega

sporting event
MODULE 4 – CURRENT SCENARIO OF
SPORTS ECOSYSTEM

SESSION – 37
EVENT PLANNING FOUNDATIONS
LINKEDIN COURSE