Tvs Motor Company

J.
SASIDHAR TPSB (20077)
Introduction
y The TVS group was established in 1911 by Shri. T. V.
Sundaram Iyengar y The TVS group is today a leading player in automobile and automotive industry y The group has 30 companies and employs more than 40,000 people y TVS motor company is the largest among the group companies in terms of size and turnover
TVS Motor Company

y It is India s third largest two-wheeler manufacturer
and one among the top ten in the world y It has 4 manufacturing plants in country y It has 15 percent market share in the two-wheeler industry in India y More than 15 million customer y Product offerings in all segment of the two-wheeler industry in India y Product offerings in three-wheeler industry in India
Continued..
y Products exported to more than 50 countries y The company entered into a technical know-how and
assistance agreement with Suzuki Motor Co Ltd of Japan in the year 1982 y The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on September 27, 2001
CEO / Directors
y Venu Srinivasan- Chairman & Managing Director y K.N.Radhakrishnan- President y H. Lakshmanan -Director y H.S. Goindi -President - Marketing & Sales y T.Kannan-Director y K.S.Bajpai-Director y S.G.Murali-Executive Vice President- Finance y K.S.Srinivasan-Company Secretary
& CEO
Products
y Two Wheeler y Scooterette - Scooty Pep, Scooty Teenz, Scooty Streak y Scooter- Wego y Motorcycles- Sport, City, Jive, Flame, Apache y Three Wheeler y TVS King
Continued..
Market Position
Continued
Performance
y Growth of 13.1 % in sales ( 15.2 lacs units ) y Impressive growth of 19.4% in scooters and 30.3% in
mopeds y Profit of Rs. 88.01 Cr against 31.08 of 2009 y Launched two new products catering entirely new segments of the market (Jive and Wego) y Doubled it share in domestic three wheeler market with extensive sales of TVS King
Share Holding Pattern as on 31st March 2011

Category of Shareholder No of shares held %
Shareholding of Promoter and Promoter Group Bodies Corporate
28,17,75,786
59.31
Public Shareholding Institutions Mutual Funds Financial Institutions Insurance Companies Foreign Institutional Investors Total 2,02,99,710 6,56,340 4,42,22,382 2,24,83,458 18.45 8,76,61,890 4.27 0.14 9.31 4.73
Non Institutions Bodies Corporate Individuals holding nominal capital in excess of Rs. 1 lakh
3,13,84,490 61,70,768
6.61 1.30
Company Stock Performance for the last Six Months / market capitalization
Technology Management
y TVS is using Enterprise wide system to integrate
business processes inside as well as outside integrating suppliers and dealers. y Uses Product Life cycle Management to reduce new product development lead time, control cost and improve quality. y Dealer Management System (DMS) - developed by the Company has been extended to all dealers of the Company.
Human Resources Management

y The key components of the HR roadmap are :
Employee engagement Resourcing, Performance and compensation management, Competency based development, Career and succession planning and Organization building.
y As on 31st March 2011, the Company had 4,589 employees on its rolls. y The company maintains its record on industrial relations without any interruption in work.
Marketing Strategies
y Enhanced distribution network All India Sales. y Star and Apache - key volume drivers y Brand Building
focus to sustain y Trying to capture the Imagination of people by launching seven products in one go. y The seven products include a completely new 125 cc motorcycle FLAME, an all new 110cc StaR City, an Apache variant with fuel injection technology and the electric variant of scooty. y The other three products were the petrol, CNG and LPG version of a three-wheeler passenger vehicle that will compete with the Bajaj group, the only player in that segment
Continued
y Customer Satisfaction And Quality y Launch goods carrier, gearless scooter y Research And Development y Increasing Nationwide Network And Reach y Creating goodwill in the market- Serving the society y Taking women on a ride
y y
Conclusion
y TVS Motor Company is one of the leading bike
manufacturers in India. y TVS has to improve itself to gain the first position in the market as it is doing well to maintain its third position in the market. y In terms of competition, TVS has nick-to-nick competition with Hero Honda and Bajaj. y TVS has a lot of work to do if it has to take lead and remain the leading manufacturer in India

Tvs Motor Company

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Tvs Motor Company

Uploaded by

Copyright:

Available Formats

J.

SASIDHAR TPSB (20077)

TVS Motor Company

Share Holding Pattern as on 31st March 2011

Shareholding of Promoter and Promoter Group Bodies Corporate

Human Resources Management

You might also like