Eureka & Amway
Eureka & Amway
Group Members
Name Jigar Doshi Rasesh Gohil Premil Malde Jigar Saiya Khyati Shah Sudhir Tiwari Roll No. 08 18 28 38 48 58
DM is a communication between seller and buyer directly. No intermediary media is used. It is direct communication but with a marketing purpose.
Eureka Forbes
The Direct Marketing Pioneer
History
1909, Detroit : Fred Wardell launched vacuum cleaners
under the name Eureka Established itself as market leader in Vacuum cleaner industry by adopting direct marketing and personalized services
Journey in India
Had to establish the concepts of Vacuum cleaners and Water purifiers before selling. Core strength : Dynamic highly motivated salesforce
Sales Management @
To provide an innovative product range through Direct Marketing To make the people aware of health and hygiene
Image of Selling
The Friendly man from Eureka Forbes Instilled more confidence and acceptability in consumers
Sales Organization @
Personal Selling
Eurochamps presentation delivery was tailor made to portray the major aspects of a product and its benefits Eurochamps dealt with the objections tactfully and clarified them Gracious acceptance and delivery of orders Maximum Importance given to post-purchase relationship with the consumers
Recommendations
AQUASURE
Network Marketing
Has already notched up a sales turnover of Rs 1,128 crore with a Rs 151-crore investment. About 85% of the products the company sells in India, are made in India by about 7 third-party contract manufacturers.
Eastern India contributes around 22 percent of the total sales of the company.
Tamil Nadu, is their largest market. They had done business worth Rs.93.8 crore in Tamil Nadu in 2007 and had paid taxes to the tune of Rs.10.25 crore in the year.
It has 14 offices and six warehouses in the state and carry out home deliveries to 879 pins codes in the state.
2010
100+ Products 120+ Offices 12000+ Pin Codes Money Back Guarantee
Although Amway has been operating in India since 1998, it started advertising only recently. The focus is more on their nutrition and wellness products.
Strengths
Weakness
Opportunities
Repetitive Sales Expand distributors base
Threats
Increase the number of its offices to 300 from the existing 127.
Amway's focus is on improving the consumer access and the first step towards online sales by revamping its website.