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    Horlicks was founded in the UK in 1873 and came to India with the British Army after World War I. It became popular among wealthy Indians in the 1940s-50s as a family drink and status symbol. Horlicks has since introduced many flavors and products for India, including Junior Horlicks for children, Horlicks Lite, and NutriBars. It maintains a strong marketing presence in India with over 1,800 wholesalers and 400,000 retail outlets.

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    Horlicks was founded in the UK in 1873 and came to India with the British Army after World War I. It became popular among wealthy Indians in the 1940s-50s as a family drink and status symbol. Horlicks has since introduced many flavors and products for India, including Junior Horlicks for children, Horlicks Lite, and NutriBars. It maintains a strong marketing presence in India with over 1,800 wholesalers and 400,000 retail outlets.

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    21 views9 pages

    P Anusha

    Uploaded by

    Anu Anusha
    Horlicks was founded in the UK in 1873 and came to India with the British Army after World War I. It became popular among wealthy Indians in the 1940s-50s as a family drink and status symbol. Horlicks has since introduced many flavors and products for India, including Junior Horlicks for children, Horlicks Lite, and NutriBars. It maintains a strong marketing presence in India with over 1,800 wholesalers and 400,000 retail outlets.

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    Anusha

    Horlicks was founded by two British brothers, William and James horlick. Both brothers emigrated to America and in 1873 the company J&W Horlicks was founded in Chicago. Horlicks came to India with British Army, end of World War I saw Indian soldiers of British Indian Army bringing it back with them as a diet supplement.

    Punjab, Bengal and Madras Presidencies became early adopters of Horlicks and lot of well-to-do Indians took to drinking Horlicks as a family drink in early 1940s and 1950s.

    It became a sort of status symbol in upper middle class Indians and rich classes. India, even today is by far, the biggest market for Horlicks, where it has traditionally been marketed as 'The Great Family Nourisher.'

    The first flavour available in India, as in Britain, was malt; over the years, new flavours have been introduced, such as vanilla, toffee, chocolate, honey, and elaichi

    Junior Horlicks 1-2-3 is a large extension that is specially designed for pre-school children.

    In 2005, Horlicks Lite was introduced; it does not contain any added sucrose or cholesterol, and targets more health-conscious consumers.

    In addition, energy bars have been introduced, under the name NutriBar, exclusively in India

    Horlicks is also available in biscuit.

    In late 2009, Horlicks introduced Foodles, a brand of instant noodles.

    It has a strong marketing network in India comprising over 1800 wholesalers and direct coverage of over 4,00,000 retail outlets. A Horlicks sales have been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales . Milk-deficient South and East preferred white liquid powders as the drink could be prepared with hot water.

    Sixty-five per cent of the ad-spend (around Rs 10 crores) will be for the visual medium and the balance for the print and others. Apart from the high-decibel media campaign, the company also plans to conduct an inter-school competition Unlike its other drink (the Rs 170-crore Boost, promoted by Sachin Tendulkar) the new Horlicks does not have a brand ambassador.

    horlicks milk powders are available at different prices starting from rs20.other different prices are like 57,103,199 etc in case of milk powders. Foodels and nutri bars are available from rs.10,20 etc. Horlicks venial flavor is at 75 rs and 70 rs in case of jar n reifile pack of 200grams 149rs regular horlicks of 500graMS. JUNIOR HORLICKS IS AT 180 RS OF 500 GRAMS CHOCLATE FLAVOR HORLICKS COSTS AROUND 155 IN CASE OF 500GRAMS

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