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TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Capturing viewers' attention during commercial breaks has always been a challenge, and with the rise of smartphones, it's gotten even harder.

Technical Level

February 6, 2024

2023 In Hindsight - A Year of Attention, Sustainability and Performance

Seals of quality and safety can be found in many things – and digital advertising is no exception. As advertisers want to make the most...

Technical Level

September 26, 2023

[Infographic] New Research Reveals Generational Divides in Video Watching Behaviors

Consumers are watching more videos — but differences in how they watch have major implications, and differ greatly between demographics.

Technical Level

[Infographic] The Impact of Countdowns on Consumers and How They Improve Attention and Awareness

In this post, we cover some of the key findings from our consumer research, Display Countdown performance, with the full infographic included.

Technical Level

How Attention Prevails In The Future of Advertising Report With ExchangeWire

In this new research report, produced with ExchangeWire, we take a closer look at what drives and improves attention in advertising.

Technical Level

October 26, 2022

[Infographic] New Research Uncovers Consumers’ Shopping Trends This Holiday Season

New infographic showcases our research into consumers’ shopping behaviors to help brands and advertisers with their holiday digital ad campaigns.

Technical Level

[Infographic] Research Reveals Consumer Understanding of Advertising’s Impact on Carbon Emissions

Uncovering consumers' perspective and understanding of carbon emissions and the environmental impact of browsing the internet.

Technical Level

February 10, 2022

New Research: Understanding Consumer Behaviors During TV Commercial Breaks

Why is viewer attention to TV ads so low? New research from Sharethrough highlights the causes and how the CTV space can adapt.

Technical Level

February 9, 2022

Sharethrough’s Research Leads to Product that Improves Banner Performance

Applying headlines to banner ads can grab a user’s attention. Start adding headlines to banners ads and improve the performance of your ads.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →