Digital News Report 2023

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@risj_oxford | #DNR23
Reuters Institute
Digital News Report
2023
More information at
digitalnewsreport.org/2023

2
5
Continents
6
2
Representing half the world’s population
Markets
46
Respondents
93,000

Country Sample Size Population
Internet
Penetration
Europe
UK 2,017 69m 95%
Austria 2,029 9.1m 88%
Belgium 2,025 11.7m 92%...

@risj_oxford | #DNR23
Overview and
Key Findings

32%
22%
23%
30%
0%
10%
20%
30%
40%
2018 2019 2020 2021 2022 2023
Direct access to websites apps Social media access
Social...

Some countries are in a much better space …
6
Mostly direct
Country Direct Social Search + Aggregators
Finland 63% 13% 17%...

% Starting news journey with news website or app
Gen Z are losing direct connection with news websites and apps
7
Gap open...

Facebook & Twitter vs new messaging platforms 2014-2023
Weekly use for any purpose, 18-24s, Selected markets
8
Q12A. Which...

Social networks and message apps –
weekly use for news selected markets
Facebook has become less influential for news.
Vid...

Weekly TikTok usage for news across countries
Darker colours represent higher levels of audience usage of TikTok for news....

Countries with highest and lowest TikTok use
11
Q12B. Which, if any, of the following have you used for news in the last w...

55%
43% 42% 42%
36%
33%
39%
27%
30% 31% 30% 31%
43%
24%
26%
25% 25% 25%
43%
38%
45%
52%
55% 55%
34%
37%
29%
33%
35%
44%
Wh...

59%
46% 45%
38%
27%
36%
32%
28%
32%
24%
27%
24%
37% 38%
35%
24%
31%
34%
45%
35%
39%
35%
31%
33%
37%
35% 36% 37%
28%
33%
35...

Proportion who agree that ‘having stories selected
on the basis of what I have consumed in the past’
is a good way to get ...

Proportion who agree that ‘having stories selected
on the basis of what I have consumed in the past’
is a good way to get ...

Worried about missing out?
All markets
16
48% worry about missing
out on important information
46% worry about missing
out...

Proportion that say they are
trying to achieve each
when changing what they
see on online platforms
17
Q2_Algorithms_2023....

Proportion that share a news story on social media in an average
week (2015–2023)
18
Q13. During an average week in which,...

Proportion concerned about what is real vs. fake online
Platform changes don’t seem to be lessening fears about misinforma...

Misinformation about COVID-19, politics still widespread
Proportion that say they saw misinformation about each in the pas...

-3pp
-4pp
+4pp
-4pp
39%
33%
22%
21% 21%
19%
17% 17%
15% 15%
14% 14%
13%
12%
11% 11% 11% 11%
9% 9%
NOR SWE AUS FIN USA DEN ...

9%
21%
7%
9%
11%
11%
8%
10%
17%
27%
39%
20%
33%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1 2 3 4 5 6 7 8
Paying for onlin...

Proportion of ongoing news subscribers that have done each in
the last year – selected countries
25
Q2_Pay_2023_sub. Still...

Reasons for subscribing to a news publication by country
Higher quality content is a bigger factor in the US because the f...

What might persuade non payers to pay for online news?
Lower price and greater convenience look the most likely options, b...

Proportion that say they pay a lot of attention for news about
finances/economy – average of selected markets
28
Q2_Financ...

In some countries, trusted experts play a big role in informing the
public
Proportion of those that pay attention to exper...

77%
43%
0%
25%
50%
75%
100%
2017 2019 2021 2023
Argentina
59%
36%
2015 2017 2019 2021 2023
France
85%
51%
2015 2017 2019 2...

Proportion that say they sometimes or often actively try to avoid
the news (2017–2023) – all markets
32
Q1di_2017. Do you ...

Different ways of avoiding news…
33
Q. Avoidance behaviours You said that you try to actively avoid news. Which of the fol...

75%
60%
52% 50% 48% 47%
40%
37% 35% 35%
32%
0%
20%
40%
60%
80%
Finland Czech Rep Germany Slovakia Bulgaria Hungary UK Roma...

Proportion of news avoiders that say they avoid news about each
topic – USA and Finland
35
Q Avoidance_topics_2023. Which ...

Proportion of news avoiders that say they avoid news about each
topic, by political orientation – USA
36
Q Avoidance_topic...

55%
46%
39% 38% 37%
35%
0%
20%
40%
60%
Positive Solutions Explainers News about people like
me
Investigative Big stories o...

33%
47%
50%
53%
57%
69%
UK
Ireland
Sweden
Norway
Denmark
Finland
Northern
Europe
Western
Europe
30%
38%
42%
43%
44%
57%
Fr...

Proportion that trusts most news most of the time
(2015–2023) – Selected countries
39
Q6_2016_1. Thinking about news in ge...

Exposure to media criticism and low trust may be linked
40
Q1_Criticism_2023. How often, if at all, do you see or hear peo...

Proportion that say public service media are important to them
personally – Selected countries
41
Q1_PSM_2023g_1. ‘How imp...

Proportion that say public service media are important – UK and
Germany
42
Q1_PSM_2023g_1/2. ‘How important, or not, are p...

Most prefer to read rather than watch
but there are differences across markets
Respondents in the Philippines say they pre...

63%
18% 19%
71%
16% 13%
82%
13% 4%
81%
14% 6%
81%
14% 5%
0%
20%
40%
60%
80%
100%
Prefer to read Prefer to watch Prefer to ...

Correlation between watching online news video and
preference for watching news online – all markets
45
Q11_VIDEO_2018a. T...

Proportion that watched online news video on each in the last
week – all markets
46
Q11_VIDEO_2018a. Thinking about when y...

66%
79%
31%
23%
2018 2019 2020 2021 2022 2023
Video via social Video via News Websites
Social vs websites over time – 18-2...

Monthly podcasts over time
On average podcasts consumed monthly have grown from around a quarter to about a third
(34%),
b...

@risj_oxford | #DNR23
Further Analysis
and International
Comparison

@risj_oxford | #DNR23
Attitudes to
Algorithms
and their Impact
on News

Proportion that agree that each is a good way to get news –
average of selected countries
51
Q10D_2016a_1/2/3. Please indi...

Proportion that agree that each is a good way to get news (2016–
2023) – selected countries
52
Q10D_2016a_1/2/3. Please in...

Proportion that agree that each is a good way to get news (by
interest and trust in news) – average of selected countries
...

Proportion that agree that each is a good way to get news (by
main way of getting news online) – average of selected count...

Proportion that agree they are worried about each
(2016–2023) – average of selected countries
55
Q10D_2016b_1/2. Please in...

@risj_oxford | #DNR23
Unpacking News
Participation
and Online
Engagement
over Time

Proportion in each news participation segment
(2018–2023) – all markets
57
Q13. During an average week in which, if any, o...

Proportion in each news participation segment – all markets
58
Q13. During an average week in which, if any, of the follow...

Proportion that have a negative experience engaging with news
online (by political leaning) – selected markets
59
Q1_Parti...

Proportion with negative online news experiences that
are trying to achieve each when changing what they
see on online pla...

Correlation between proportion who feel they must
be careful when talking about politics online and
proportion of active p...

@risj_oxford | #DNR23
Sources and
Drivers
of News Media
Criticism

Proportion that quite often or very often hear people criticising
journalists or the news media – all markets
63
Q1_Critic...

Proportion of those that have heard people
criticising journalists or the news media that have
heard criticism from each –...

Proportion of those that have heard
people criticising journalists or the
news media that have heard criticism
from politi...

Proportion of those that have heard people criticising journalists
or the news media that have heard criticism from each –...

@risj_oxford | #DNR23
The Importance
of Public Service
Media for
Individuals and
for Society

Difference between proportion that think public service media news
is important vs. unimportant – selected countries
68
19...

Proportion that think public service media news is important –
selected countries
69
Q1_PSM_2023g_1/2. How important, or n...

Proportion that say public service media news is important by
frequency of public service media news use – selected countr...

Predicted effect of age on likelihood of thinking
public service media news is important for society –
selected countries
...

@risj_oxford | #DNR23
News Podcasts:
Who is Listening
and What
Formats are
Working?

Proportion that listened to a podcast in the last month (2018–
2023) – selected markets
74
MARKETSQ11F_2018. A podcast is ...

Proportion that listened to a news podcast in the last month –
selected countries
76
Q11F_2018. A podcast is an episodic s...

News podcast typology with examples of each
77

Podcast Name Producer Type
Av episode
length
1 The Daily New York Times Deep dive 24m
2 Joe Rogan Experience Joe Rogan/Spo...

Podcast Name Producer Type
Av episode
length
1= The Rest is Politics Goalhanger podcasts Extended chat 43m
1= Newscast BBC...

Top podcasts in Australia
80
Q2_Podcasts_2023. You say that you have listened to a news podcast in the last month... which...

Podcast Name Producer Type
Av episode
length
1 Oppdatert NRK (public broadcaster) Deep dive 15m
2 Forklart Aftenposten Dee...

Proportion of podcast listeners that use each platform for
podcasts – selected countries
82
POD2. Which of the following a...

@risj_oxford | #DNR23
Country and
market data

@risj_oxford | #DNR23
Europe

UK – Changing Media

UK – Trust

Austria – Changing Media

Austria – Trust

Belgium – Changing Media

Belgium – Trust

Bulgaria – Changing Media

Bulgaria – Trust

Croatia – Changing Media

Croatia – Trust

Czech Republic – Changing Media

Czech Republic – Trust

Denmark – Changing Media

Denmark – Trust

Finland – Changing Media

Finland – Trust

France – Changing Media

France – Trust

Germany – Changing Media

Germany – Trust

Greece – Changing Media

Greece – Trust

Hungary – Changing Media

Hungary – Trust

Ireland – Changing Media

Ireland – Trust

Italy – Changing Media

Italy – Trust

Netherlands – Changing Media

Netherlands – Trust

Norway – Changing Media

Norway – Trust

Poland – Changing Media

Poland – Trust

Portugal – Changing Media

Portugal – Trust

Romania – Changing Media

Romania – Trust

Slovakia – Changing Media

Slovakia – Trust

Spain – Changing Media

Spain – Trust

Sweden – Changing Media

Sweden – Trust

Switzerland – Changing Media

Switzerland – Trust

Turkey – Changing Media

Turkey – Trust

@risj_oxford | #DNR23
Americas

USA – Changing Media

USA – Trust

Argentina – Changing Media

Argentina – Trust

Brazil – Changing Media

Brazil – Trust

Canada – Changing Media

Canada – Trust

Chile – Changing Media

Chile – Trust

Colombia – Changing Media

Colombia – Trust

Mexico – Changing Media

Mexico – Trust

Peru – Changing Media

Peru – Trust

@risj_oxford | #DNR23
Asia Pacific

Australia – Changing Media

Australia – Trust

Hong Kong – Changing Media

Hong Kong – Trust

India – Changing Media

India – Trust

Indonesia – Changing Media

Indonesia – Trust

Japan – Changing Media

Japan – Trust

Malaysia – Changing Media

Malaysia – Trust

Philippines – Changing Media

Philippines – Trust

Singapore – Changing Media

Singapore – Trust

South Korea – Changing Media

South Korea – Trust

Taiwan – Changing Media

Taiwan – Trust

Thailand – Changing Media

Thailand – Trust

@risj_oxford | #DNR23
Africa

Kenya – Changing Media

Kenya – Trust

Nigeria – Changing Media

Nigeria – Trust

South Africa – Changing Media

South Africa – Trust

@risj_oxford | #DNR23
Reuters Institute
Digital News Report
2023

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