The CMO Survey - Highlights and Insights Report - Aug 2019
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The document summarizes key findings from the 23rd administration of The CMO Survey, which collected responses from 341 top marketers at US companies. Some key findings include:
- Marketer optimism about the US economy climbed slightly after hitting its lowest point in 7 years in the previous survey. B2B product marketers were most optimistic.
- Marketers expect customers in 2020 to prioritize excellent service and superior product quality more than low price.
- Most companies use channel partners to reach markets, especially those in energy, technology and consumer packaged goods industries.
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The CMO Survey - Highlights and Insights Report - Aug 2019