PBR Goes Live With CBS Sports, Dr. Phil’s Merit Street Media
Professional Bull Riders have inked new media rights deals with CBS Sports and Dr. Phil’s Merit Street Media to generate the most live television coverage and shoulder…
PBR
Professional Bull Riders Arrive at MSG on a Sponsorship Roll
The Professional Bull Riders (PBR), one of the largest bull-riding leagues in the world, is coming to Madison Square Garden in New York City this weekend for the sixth…
Business Beyond the Game: Najiah Knight’s Path to the PBR Tour
Najiah Knight isn’t your average teenager. The 17-year-old from Arlington, a small town in Oregon, is on a mission to become the first woman to compete at the top…
Exclusive
Former NLL Exec Mark Fine Hired as Next PBR CMO
Former Las Vegas Desert Dogs CEO Mark Fine is ditching the lacrosse field for the toughest sport on dirt. Professional Bull Riding (PBR), one of the largest bull…
Big Bucks: PBR Team Series Inks Naming Rights Deal With Camping World
Professional Bull Riding’s premier team series will burst out of the gate next week after signing its first-ever outside naming rights partner. Camping World, the…
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