The WNBA schedule has been a topic of debate throughout the 2024 season. Much of that has to do with the Olympics, which has prompted the league to attempt to fit as many games as possible into its opening half.
The league's calendar is filled with a number of other quirks, as well, including, most notably, a July 10 schedule that would leave the average American sports fan puzzled.
More often than not, WNBA games are fixed to evening slots. Games tend to start at 7:00 p.m. ET on the East Coast and 10:00 p.m. ET in the West — perfect time slots for many adults as they look to lend their support to the burgeoning enterprise.
July 10 represents something different for the league, however. On this day, the W focuses on an entirely different form of clientele: children.
Here's what you need to know about Wednesday's schedule, one that will see all five games taking place start during the daytime.
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WNBA schedule today
Wednesday, July 10
| Game | Time (ET) | TV/Live stream |
| Liberty at Sun | 11 a.m. | WNBA League Pass |
| Mystics at Fever | 12 p.m. | NBA TV, Sling |
| Dream vs. Sky | 12 p.m. | WNBA League Pass |
| Aces vs. Storm | 3 p.m | WNBA League Pass |
| Wings vs. Mercury | 3:30 p.m. | WNBA League Pass |
What is WNBA Camp Day? Why Fever, Sky, more play early on Wednesday, July 10
The league's schedule for Wednesday isn't a typo.
Rather, it appears a deliberate effort by the league's franchises to embrace the fleeting joy of youth.
What is childhood without summer camps? They're one of the more formative experiences in any youngster's life.
The W has embraced the value of summer camps in recent years, so much so that its franchises schedule "Camp Days" during the regular season. Those matchups offer campers reduced prices to attend contests, with organizations hoping to coax attendance from local camps across a franchise's respective community.
PSA and reminder, games that tip off at 11 am or 12 pm est are CAMP DAY games for kids for the #wnba
— TJ Keasal (@_talkswithtj) July 9, 2024
It's an amazing #welcometotheW moment for them at such a young age to experience the game, see the stars and cheer loudly. With Liberty, Fever and Sky playing they WILL be loud! https://t.co/cdLTdBiw1s pic.twitter.com/p4bt4V27Fh
Take the Sun's clash with the Liberty. A contest between the league's highest-flying teams — Connecticut and New York sport matching 17-4 records — could be expected to cost an arm and a leg. On Wednesday, however, prices are expected to be fairly reasonable.
That's the case around the league, with 10 of the WNBA's 12 franchises set to take the floor. All are planning on doing so with concourses filled with screaming children. Each game will take place in the early afternoon, an ideal time slot for children attending daytime summer camps.