DR3 x St Hugo, South Australian Cabernet Sauvignon 2021 showcases the distinctive characteristics of the wonderful 2021 vintage. Aromas of raspberry mingle with hints of bay leaf, while elegant fine tannins dance with bright red fruits and hints of oak to deliver a seamless performance on the palate.
DR3 x ST HUGO
Buckle up friends,
DR3 Wines have gone national, baby!
Find our juicy, sumptuous fine wines at Dan Murphy’s stores across Australia, and online. Whether it’s a spontaneous, no-occasion-necessary Ric Red, or an indulgent DR3 dinner date, raise a glass and toast to good friends, great wine, and two greatest Dans to ever do it.
DR3 WINES
Discover DR3 x St Hugo
DR3 x ST HUGO
Cabernet Sauvignon 2021
Cabernet at its finest, showcasing the distinctive regional characteristics of fruit grown on Terra Rossa soil over limestone. Generous blackcurrant fruit and elegant fine tannins to ensure a long life a head of it.
DR3 x ST HUGO
Shiraz 2021
Dark berry fruits that are plush and generous encased in a classical fine structure that underpins this elegant and expressive modern example of Australian Shiraz.
RIC RED x DR3
Ric Red 2021
Fun, generous, lively fresh red fruits dance on the palate with softness and approachability. Fine tannins emerge slowly but are controlled by the plush vibrant cherry fruit that lingers.
A LEGENDARY COLLABORATION
Try the DR3 Cab Sav with Daniel Ricciardo
SHOP NOW
Frequently Asked Questions
What is St Hugo’s ‘Dan Ricciardo’s’ campaign about?
To celebrate DR3 Wines being launched nationally in Dan Murphy’s, Formula 1 legend Daniel Ricciardo has taken to social media announce taking over his very own Dan Murphy’s store, or should we say, Dan Ricciardo’s.
What is Dan Ricciardo’s?
The result of a slight miscommunication between our guy, Daniel Ricciardo and the one and only Dan Murphy’s. The outcome? The greatest takeover in wine history.
Is Dan Ricciardo’s a real store?
It is – Dan Murphy’s Alexandria will be transforming into Dan Ricciardo’s from the 12th – 14th of July. For one weekend only, shoppers have the chance to experience curated DR3 x St Hugo wine tastings as well as pick up some exclusive merchandise. Come Monday 15th of July, it will all feel as though it was a distant dream.
What wines are now available?
The below wines are available now in Dan Murphy’s nationwide, both in store and online at www.danmurphys.com.au/sthugo.
• DR3 x St Hugo South Australian Cabernet Sauvignon 2021
• DR3 x St Hugo South Australian Shiraz 2021
• Ric Red by DR3, Red blend 2021
What are the flavour profiles of the DR3 Wines?
• DR3 x St Hugo South Australian Cabernet Sauvignon 2021:
Cabernet Sauvignon at its finest. Aromas of raspberry mingle with hints of bay leaf, whilst elegant fine tannins dance with bright red fruits and hints of oak to deliver a seamless performance on the palate.
• DR3 x St Hugo South Australian Shiraz 2021:
Impeccable and unapologetic. Dark and brooding with masses of berry, pomegranate, and raspberry fruit, it will draw you in with its mysterious charm and then engulf your tastebuds with an elegant, expressive embrace.
• Ric Red by DR3, Red Blend 2021:
A delicious drop, with a rollercoaster of fruitful aromas, and being from a country infatuated by varietals, Ricciardo and St Hugo Chief Winemaker Peter Munro, have bucked convention to deliberately create a unique blend that can be sipped for any occasion. Bursting with vibrant character, the red blend is perfect for opening now, next week or putting away for up to half a decade.
How long will these wines be on sale for?
DR3 Wines are now available in Dan Murphy’s ongoing.
How do I get a bonus bottle of Ric Red?
Over the three days – from 12 July 2024 – 14 July 2024, 1,500 bottles of Ric Red will be up for grabs for all My Dan’s members online nationally, and 500 bottles in store at Alexandria, with any purchase of DR3 x St Hugo.
Why is the range called DR3 x St Hugo?
DR3 Wines is a wine range in collaboration with F1 legend, Daniel Ricciardo. 3 is Daniel’ lucky number – it was the number of his first go-kart. It was the street number of his family home. Daniel’s favourite NASCAR driver, Dale Earnhardt even drove number three.
What is the vintage of the wines?
The DR3 Wines stocked at Dan Murphy’s are from the 2021 vintage. 2021 started with good spring rainfall that set up the vines well for what was to become a very mild and dry ripening season. With no significant rain, temperatures below average and only 3 days above 35 degrees in February and March, ideal ripening conditions were observed resulting in an extended ripening window; a wonderful vintage.
Is this a one-off release, or is this partnership ongoing?
DR3 Wines is in it for the long haul. Watch this space for more to come from DR3 Wines this year.
What does the future look like?
Following the successful launch of the DR3 x St Hugo fine wine series in 2021, this is a long-term partnership and will see an expansion of the DR3 Wines range – watch this space!
What is St Hugo’s ‘Dan Ricciardo’s’ campaign about?
To celebrate DR3 Wines being launched nationally in Dan Murphy’s, Formula 1 legend Daniel Ricciardo has taken to social media announce taking over his very own Dan Murphy’s store, or should we say, Dan Ricciardo’s.
What is Dan Ricciardo’s?
The result of a slight miscommunication between our guy, Daniel Ricciardo and the one and only Dan Murphy’s. The outcome? The greatest takeover in wine history.
Is Dan Ricciardo’s a real store?
It is – Dan Murphy’s Alexandria will be transforming into Dan Ricciardo’s from the 12th – 14th of July. For one weekend only, shoppers have the chance to experience curated DR3 x St Hugo wine tastings as well as pick up some exclusive merchandise. Come Monday 15th of July, it will all feel as though it was a distant dream.
What wines are now available?
The below wines are available now in Dan Murphy’s nationwide, both in store and online at www.danmurphys.com.au/sthugo.
• DR3 x St Hugo South Australian Cabernet Sauvignon 2021
• DR3 x St Hugo South Australian Shiraz 2021
• Ric Red by DR3, Red blend 2021
What are the flavour profiles of the DR3 Wines?
• DR3 x St Hugo South Australian Cabernet Sauvignon 2021:
Cabernet Sauvignon at its finest. Aromas of raspberry mingle with hints of bay leaf, whilst elegant fine tannins dance with bright red fruits and hints of oak to deliver a seamless performance on the palate.
• DR3 x St Hugo South Australian Shiraz 2021:
Impeccable and unapologetic. Dark and brooding with masses of berry, pomegranate, and raspberry fruit, it will draw you in with its mysterious charm and then engulf your tastebuds with an elegant, expressive embrace.
• Ric Red by DR3, Red Blend 2021:
A delicious drop, with a rollercoaster of fruitful aromas, and being from a country infatuated by varietals, Ricciardo and St Hugo Chief Winemaker Peter Munro, have bucked convention to deliberately create a unique blend that can be sipped for any occasion. Bursting with vibrant character, the red blend is perfect for opening now, next week or putting away for up to half a decade.
How long will these wines be on sale for?
DR3 Wines are now available in Dan Murphy’s ongoing.
How do I get a bonus bottle of Ric Red?
Over the three days – from 12 July 2024 – 14 July 2024, 1,500 bottles of Ric Red will be up for grabs for all My Dan’s members online nationally, and 500 bottles in store at Alexandria, with any purchase of DR3 x St Hugo.
Why is the range called DR3 x St Hugo?
DR3 Wines is a wine range in collaboration with F1 legend, Daniel Ricciardo. 3 is Daniel’ lucky number – it was the number of his first go-kart. It was the street number of his family home. Daniel’s favourite NASCAR driver, Dale Earnhardt even drove number three.
What is the vintage of the wines?
The DR3 Wines stocked at Dan Murphy’s are from the 2021 vintage. 2021 started with good spring rainfall that set up the vines well for what was to become a very mild and dry ripening season. With no significant rain, temperatures below average and only 3 days above 35 degrees in February and March, ideal ripening conditions were observed resulting in an extended ripening window; a wonderful vintage.
Is this a one-off release, or is this partnership ongoing?
DR3 Wines is in it for the long haul. Watch this space for more to come from DR3 Wines this year.
What does the future look like?
Following the successful launch of the DR3 x St Hugo fine wine series in 2021, this is a long-term partnership and will see an expansion of the DR3 Wines range – watch this space!
Follow along with DR3 wines journey #DR3xStHugo
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