T&Cs apply. 18+. New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
T&Cs apply. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
T&Cs apply. New Customers Only. First Single & E/W Bet Only. 5p Minimum Stake. Odds Of 1/1 Or Greater. 3 X £10 Bet Tokens. Free Bet Stakes Not Included In Returns. Free Bets Exclude Virtuals. Free Bets Are Non Withdrawable. Free Bets Expire After 30 Days. Eligibility Restrictions And Further T&cs Apply. 18+. http://begambleaware.org.
T&Cs apply. 18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply.
T&Cs apply. New customers online only. Eligibility restrictions apply. Only valid with code B10G50 on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £/€10 Place). Receive £/€20 Tote Credit, £/€20 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. http://Gambleaware.org.Full T&Cs apply.
T&Cs apply. 18+. BeGambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 free bets 7 days later. Valid for Horse Racing only. T&C’s apply.
T&Cs apply. 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. begambleaware.org | Please gamble responsibly.
T&Cs apply. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
T&Cs apply. 18+ New customers only. Opt in via mobile device, bet £10+ on Horse Racing at odds of 2.00+, in 7 days. Get 6x £5 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs Apply. GambleAware.org | Please gamble responsibly.
T&Cs apply. 18+. New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: 2 x £10 Accas, 1 x £10 Horse Racing, 1 x £10 Football, 25 x 40p Free Spins on BetMGM Joker Cash Spree & 1 x £10 Reward Game. 7 day expiry. Max Live Casino winnings: 10x. Live Casino reward eligible on specific games. Stake not returned. 18+. Exclusions Apply. Full T&Cs apply. GambleAware.org.
T&Cs apply. Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. http://Begambleaware.org.
10bet
100% up to £50 welcome bonus - Use promo code SPORT
T&Cs apply. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Parimatch
Bet £10 Get £30 in Free Bets if your 1st bet loses
T&Cs apply. 18+ New Customers Only. Opt in and bet on horse racing (odds 3.00+) within 7 days of registration. Get your first stake credited in Free Bets, up to £30, if your bet loses. Free Bets are for set markets and expire in 7 days. Selected payment methods only. GambleAware.org | Please gamble responsibly.
T&Cs apply. 18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x £20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
T&Cs apply. 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
T&Cs apply. 18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00) Min 3 Selection. Free Bets will be split into 3 x £10 Free Bet. Free Bet to be used on any Bet Builder, Free Bet to be used on any Acca Bet, Free Bet to be used on any sport. All valid for 7 days. Full TC's Apply. GambleAware.org.
T&Cs apply. 18+. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. Opt-in required. GambleAware.org
Betfair
Get £50 in free bets When you place £10 bet on Sportsbook
T&Cs apply. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
T&Cs apply. New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org . Bet the Responsible Way. Full terms apply.
T&Cs apply. New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org
T&Cs apply. 18+. New customers only. Opt in and bet £10 on Horse Racing (odds 2/1+) within 3 days of sign up. No cash-out. Get your first stake credited in Free Bets, up to £40, for set horse racing markets. Free Bets expire in 5 days. Full T&Cs Apply. GambleAware.org . Please gamble responsibly.
T&Cs apply. *New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only . Stake not returned. T&Cs apply. Bet Responsibly. BeGambleAware.org. 18+.
T&Cs apply. Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com.
T&Cs apply. Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org.
Mr Play
Bet £10 Get £15 in free bets, use bonus code TELEPLAY
T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
T&Cs apply. New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
T&Cs apply. New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
T&Cs apply. New customers only. Min stake £2. Min legs 3. Max win £1,000. Min odds 3.0. Max £25 back as a Free Bet on losing bets only. 7 days to use free bet at odds 2.0+. Full T and Cs apply. Play responsibly BeGambleAware.orgT&Cs apply
T&Cs apply. 18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply.
T&Cs apply. New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ | GambleAware | #Ad
QuinnBet
50% Back as a Free Bet up to £35 Plus 10 Free Spins!
T&Cs apply. We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. UK 18+T&C’s
T&Cs apply. 18+. New customers only. Within 3 days of registration, place a minimum £10 qualifying bet at minimum odds of 1.5 (1/2) as their first bet that is subsequently resulted as a loss. Within 3 days of registration, place a second and third minimum £10 qualifying bets on Racing Markets at minimum odds of 1.5 (1/2) that subsequently resulted as a loss. All qualifying bets must be placed on different events. T&Cs apply. BeGambleAware.org
T&Cs apply. 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
ThePools
Get £10 to use on Accas when you place 2x £10 Accas Monday to Sunday
T&Cs apply. 18+, UK only. Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. Full T&C's apply. http://BeGambleAware.org.
T&Cs apply. New Customers Only. Sign up using Bonus Code: GET30. To qualify for free bets, the new user must place and settle £30 on Matchbook Exchange markets only. The user must bet on at least 4 different events to qualify. T's and C's Apply. Gamble Aware. 18+
T&Cs apply. 18+. UK&IE New customers only. Min. deposit £10. One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. The Free bet can only be used on a coupon with total odds of (4/5)or higher. System bets such as a Trixie, Yankee, “Lucky” Bet etc will not be eligible. T&Cs apply.
T&Cs apply. New Customers Only. Minimum Deposit: £10. Minimum Wagering On Sport To Activate The Free Bet Token: £15. Max One £10 Free Bet. Qualifying Bets Must Be Placed At Odds Of 1/1 (2.00) Or Greated. Paid As Bonus Token With Min 4/5 (1.80) Odds. Req Skrill, Neteller & Paypal Not Eligible. Full T&cs Apply. 18+. Gambleaware.org.
Fafabet
50% Losses Back up to £70 Free Bet + £20 Casino Bonus
T&Cs apply. 18+. New customers only. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. If you place a £10 bet you'll receive a £5 free bet + £5 Casino Bonus up to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you'll receive your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your Sportsbook account losses at the end of the first day (the day ends at 23:59), you'll get back 50% of the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. BeGambleAware.org.
T&Cs apply. 18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 7 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad.
Horse racing free bets
Horse racing betting site operators understand the need to appeal to both casual punters and dedicated bettors. Consequently, they offer a variety of free horse racing bets and loyalty incentives to attract and retain customers.
These promotions engage punters by providing an opportunity for them to reduce their expenses, particularly during major events such as the Cheltenham Festival, Grand National and Epsom Derby.
During peak periods, betting sites frequently introduce numerous promotions aimed at helping casual punters minimise their costs. As the market becomes more saturated, bookmakers often increase the availability of free bets and other enticing offers. These opportunities allow punters to enhance their betting experience while maintaining control over their spending.
Horse racing free bets – two important details
Numerous bookmakers offer free horse racing bets that extend to their entire sportsbook, albeit with certain terms and conditions attached. To capitalise on these free bets, you will need to register with a bookmaker and subsequently make a deposit or place a qualifying wager.
New customer offers and horse racing free bets
Bookmakers leverage promotions to attract new customers, often extending their offer of free horse racing bets throughout the year.
During prominent events such as the Cheltenham Festival and Grand National, bookmakers prioritise customer loyalty, frequently rewarding existing clients with modest free bets.
To qualify for these free bets, customers typically need to meet specific criteria, such as placing a specified number of bets at certain odds within a defined time frame. This ensures that bookmakers’ promotions are targeted and effectively engage their customer base.
In some instances, bookmakers such as Paddy Power and Ladbrokes go the extra mile, occasionally offering free horse racing bets without additional requirements or conditions. This provides punters with an excellent opportunity to benefit without any caveats or restrictions.
With these promotions, punters can enrich their betting experience, explore options and potentially enhance their chances of winning while immersing themselves in the excitement of horse racing.
What types of horse racing free bets offers are there?
There are many different ways that free bets are offered, and this article has been created to explain how each one works.
Note that each offer has its own specific terms, so make sure you understand them before you sign up.
Bet and get
To be eligible, you need to register an account and place a minimum bet on one of the approved markets at specified minimum odds. Afterwards, you will receive the advertised free bets credited to your account.
The best bet-and-get horse racing offers in the UK for 2024
BetMGM – Bet £10, get £40 in free bets
BetMGM is pulling out all the stops for horse racing across the UK and Ireland. Simply place a £10 bet and BetMGM will give you £40 in free bets to use.
BetMGM also has some great offers for existing customers, which makes it a good site to sign up to if you’re looking to bet on horse racing.
SBK – Bet £10, get £30 in free bets – use promo code TELMAX
SBK is an app-only bookmaker with a smart and modern platform. The new customer offers a healthy deposit-to-bonus ratio as you can get £30 in free bets from a £10 stake.
Matched-deposit bonuses
The bookmaker will offer you free bets equivalent to the same amount as your deposit, with the minimum and maximum amounts specified. This offer may apply only to the first deposit made after opening the account or may extend to subsequent deposits within a specified period.
The best matched-deposit bonus in the UK in 2024
10bet – 100 per cent up to £50 welcome bonus
There are not many welcome offers that come in the form of matched deposits but the one from 10bet can compete with the very best regardless of the type of offer.
This is because it matches your initial deposit up to £50 and there are not many other offers that will offer you that much in free bets.
Money-back bets
Create a new account and your first bet up to a specified maximum amount can be earned back in cash or free bets if it loses. The great part is that if you win then all of the profits are yours, and if you lose you will get your stake back either as cash or in the form of a free bet.
The best money-back bet horse racing offer in the UK in 2024
Unibet – Up to £40 money back in bonuses plus a £10 casino bonus
This Unibet offer is perfect for all customers and gives you the chance to receive a money-back bonus of up to £40 should your first horse racing bet lose – well worth checking out if you are not yet a customer and an easy way to chance a few risk-free punts.
Bet-through-the-card offers
These offers are first-class, and can keep customers occupied throughout the day’s horse racing while hardly spending anything. All you have to do is open an account and place a qualifying bet on the first race at a specified meeting to receive horse racing free bets of a specified amount for each of the remaining races at the meeting that day. This type of horse racing offer is not always available but always worth looking out for on our racing hub.
Horse racing betting offers for existing customers
After you have registered with a new bookmaker and enjoyed the various benefits of the horse racing free bets that come with its new customer offers (and possibly even had a win or two), the bookmaker will try to ensure that you stay and carry on betting with its platform.
One of the most popular methods employed by bookmakers is offering enticing incentives for its existing customers.
Industry-standard horse racing betting offers
The following offers are considered to be the industry standard when it comes to horse racing betting offers for existing customers.
Money-back specials
Extra places
Best odds guaranteed
Money-back specials
Money-back horse racing betting specials for current customers tend to be some of the most enticing offers available, and you can find them offered by a lot of the biggest and best bookmakers.
These specials often refund customers in the form of a free bet or cash if particular circumstances are met, such as if their winning bet finishes in second, third or fourth place.
Extra places
The standard places paid for each-way bets and place bets on horse racing are as follows:
1-4 runners – first place only
5-7 runners – first and second places
8 runners or more – first, second and third places
16 runners or more – first, second, third and fourth places (handicap races only).
Bookies will occasionally pay out on more places for each-way bettors on certain selected races throughout each week so it’s always worth keeping a close eye on a lot of bookmakers. It’s the kind of horse racing betting offer that will make you bet on a race with one account over another.
Best odds guaranteed (also known as BOG)
Most bookmakers look to offer BOG but it’s always worth checking this if you’re planning to sign up for a new account. Back a horse at fixed odds on the day of the race and if it wins at a bigger SP (starting price) you will be paid out at the bigger odds.
UK Bookmaker Awards
To help produce this analysis of the very best horse racing free bets, we have not only drawn on our vast wealth of experience with all of the firms you see mentioned here, we have also used data from the UK Bookmaker Awards.
The UK Bookmaker Awards is an annual event at which prizes are handed out in various categories, including best horse-racing odds and betting experience. The results are determined by data experts who analyse monthly surveys among regular punters.
Below you can find the top five in various categories that are relevant to horse racing betting.
UK Bookmaker Awards horse racing odds
Bookmaker
UKBA rank
bet365
1st
Ladbrokes
2nd
888sport
3rd
Unibet
4th
Sky Bet
5th
UK Bookmaker Awards betting experience
Bookmaker
UKBA rank
bet365
1st
Sky Bet
2nd
Unibet
3rd
William Hill
4th
Betway
5th
UK Bookmaker Awards welcome bonus
Bookmaker
UKBA rank
bet365
1st
Unibet
2nd
SBK
3rd
888sport
4th
Coral
5th
UK Bookmaker Awards existing customer offers
Bookmaker
UKBA rank
Betfred
1st
Mansion Bet
2nd
Unibet
3rd
Coral
4th
BetVictor
5th
About the author
As an avid bettor for quite some time, I have been fortunate enough to channel my passion into a career producing betting content.
This ranges from tips and odds pieces to reviews and informative pieces such as this one.
My aim is to bring the very best in objective and balanced betting writing to readers and I always strive to produce high-quality, informative and well-researched content.
Betting | Telegraph Media Group provides extensively researched, expert analysis on tips and odds to ensure readers are best informed when placing bets on horse racing. Read more about our Publishing Principles here