HINCH HAUL
Sophie "Mrs Hinch" Hinchcliffe found fame online thanks to her cleaning hacks and spotless home interiors.
Here's all you need to know about Mrs Hinch — and her recent diagnosis.
1
Who is Mrs Hinch?
Sophie, or Mrs Hinch as she goes by online, runs the account @mrshinchhome.
She shares tips on how to make cleaning fun, and pictures of her immaculately decorated home are a hit with fans, and as a result, she now has 4.7 million followers.
The cleaning influencer revealed that she wasn't looking for fame online, but decided to create the Mrs Hinch Home account to avoid "clogging up my personal Instagram and boring everyone with home pictures".
Sophie's pristine home interiors are often heralded as "home goals" by her "Hinch Army" of like-minded cleaning obsessives, who love her cleaning hacks, too.
In her 20s, Sophie suffered from "anxiety and panic attacks" — but found that cleaning could help her cope, she said: "I would then get up and grab a cloth or a mop or a hoover and just start going."
What is Mrs Hinch's net worth?
The Mrs Hinch account makes Sophiethe second best paid cleaning influencer in the world.
Research has revealed Mrs Hinch rakes in an average of £5,900 each time she posts on social media, to her 4.7 million followers.
The much-loved "cleanfluencer" is thought to be worth an estimated £1 million, according to End of Tenancy Cleaning London.
The mum of two is second only to Japanese cleaning enthusiast Marie Kondo, who reportedly earns£6,800 per post after gaining world-wide fame following her Netflix show.
Sophie has other string to her bow, including her book Hinch Yourself Happy which sold 160,000 copies in the UK in just three days, and topped Amazon’s best-seller list.
Her follow-up book, Mrs Hinch: The Activity Journal, came before she released her Sunday Times No. 1 Best Seller memoir in October 2020: "This is Me".
When was Mrs Hinch diagnosed with autism?
On 20 December 2023, Sophie announced to her fans on Instagram that she had been diagnosed with autism, and it appears they had both known for some time before sharing the news with followers.
She announced that both her and her son Ronnie are autistic, saying: “Both Ron and I have had confirmation for a while now."
“We decided as a family to take our time to process, to learn, to grow and to find our way together before we shared.
“So, that’s exactly what we did and are continuing to do each day.
“We have hard days but we also have lots of magical days.
"And if only everyone accepted and understood autism, the world really would be a much better place.
“Ronnie, thank you for being ours, for being so precious and simply incredible. Because of you everything finally made sense to me after 33 years."
Is Mrs Hinch married?
Sophie is married to Jamie Hinchliffe,41, aka Mr Hinch, a sales manager.
The pair tied the knot in August 2018 at Gosfield Hall, after he popped the question on their fourth anniversary.
The couple had a fairytale wedding, including each of the tables named after a Beyoncé song such as Drunk in Love and Love on Top.
Mrs Hinch’s bridal gown was pure glamour, but Mrs Hinch went highstreet with jewellery from Next, and a pair of ballet flats, that were hidden under her wedding gown.
The couple had their first dance to Brian McKnight and Mariah Carey's Whenever You Call.
Does Mrs Hinch have any children?
Sophie and her husband Jamie are the parents of two-year-old Ronnie, who was born on June 20, 2019, and another boy, Lennie, born on May 22, 2021.
The Hinch clan also includes their dog, a Cocker Spaniel called Henry, who is well-loved on Instagram, and chickens,
Sophie returned to Gosfield Park, the stately home where she got married, and said: “Today me and Jamie returned to our wedding venue for the first time since our wedding day. Except this time we took Henry and Ronnie with us.
“I was SO excited but as soon as I walked in there, I cried. I cried to the wonderful ladies that were there to meet me.”
On June 19, 2019, Sophie announced on social media that she'd given birth to a son called Ronnie James George Hinchcliffe.
Sharing the happy news with her Instagram followers, the star's husband Jamie, 39, wrote: "Yesterday, the 20th June 2019, at 4:11am, I watched my wife, the love of my life, bring our beautiful son Ronnie James George Hinchcliffe into the world, weighing 6lbs 1oz.
"I didn't think I could love Soph any more than I already do but I was so very wrong. For once, I am completely lost for words."
On January 1, 2021 Sophie told fans that she was expecting her second child via an Instagram post: "Baby Hinch Number 2, We can’t wait to finally meet you."
The following month the parents-to-be found out the gender of their unborn baby, on Sophie's 31st birthday.
She said: “Ron & Hen... we ALL love you!!
“NOW get ready boys .. there will no longer be two!"
Mrs Hinch and Jamie welcomed their second child on May 22, a baby boy named Lennie Alan James Hinchcliffe.
She sweetly revealed the news on Instagram with a candid snap of her holding the newborn, exclaiming her "heart is so full" after the new baby arrived in the early hours of the morning.
Sharing the news with her followers, Sophie wrote: "Hello Everyone. Jamie, Ronnie, Henry and I have a little someone to introduce to you. Born today, 22/05/21 at 12:56 am, weighing 7lb 4 ounces, please meet Lennie Alan James Hinchliffe.
"I have absolutely no words to explain how I’m feeling right now guys but what I do know is that our hearts are so full.
"We are so very grateful and SO in love. Let the Adventures of Ron, Len & Hen begin.
"Thank you so so much for all of your beautiful well wishes and messages checking in on us.
"Your support and love means the world. Lots of love to every single one of you xxxx Jamie, your boys and I love you millions."
What are Mrs Hinch's best cleaning tips?
Sophie bulk-buys many of her cleaning products and she keeps them all in a huge cupboard in her garage, which she calls her Narnia.
She doesn't use expensive products, but says she prefers stocking up in Poundland, as they do the job.
One product which Sophie sings the praises of is Zoflora, available at Poundland.
The disinfectant liquid comes in a wide range of scents and can be used to clean most things.
MORE ON MRS HINCH
Clean your patio tiles with a 99p product
One Mrs Hinch fan said that one of her top tips was to use Tesco's 99p Pink Stuff Miracle Cream Cleaner to clean the patio tiles.
Cleaning fanatic Margaret Regan said: "Wet slaps, scrub on with a yard brush, leave for a while and jet wash off."
The 21p hack to cleaning your microwave
Mrs Hinch sent fans into a frenzy over a 21p hack to clean a microwave.
Just buy some lemons, put their juice in water and microwave them on high for a couple of minutes.
The stains will wipe away easily, and you'll be left with a fresh clean smelling microwave.
How to clean your oven racks
What Mrs Hinch did was leave the oven liners to soak in the sink while she took the trays to the bath.
She didn't bother with trying to find her large soaking tray, so put them instead in the bath with washing up liquid, white vinegar and warm water.
As for the inside of her oven, she sprays it down with Elbow Grease and wipes it with Scrub Daddy.
She then scrapes any left stains and cleans the oven door with a glass cleaner.
After that, she checked the racks in the bath and found that they were spotlessly clean.
She popped them back in the oven and marked it as "HINCHED".
But here are some other few which she shared with her fans:
- How to remove limescale from the toilet.
- How to deep clean a bathroom.
- How to clean your make-up brushes.
- How to clean your washing machine.
- How to clean your TV screens.
- How to clean your saucepans.
- How to clean air fryers.