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Amazon announces dates for ‘Prime Day’ and includes five shopping tips to prepare

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AMAZON has revealed the dates for this year's Prime Day and which brands will offer the best deals.

The event is the biggest sales period for the e-commerce giant of the year and takes place annually.

Prime Day will take place this year starting July 11
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Prime Day will take place this year starting July 11Credit: Alamy
  • Shop Amazon Prime Day deals - here

For 2023, it will take place starting July 11 at 3am Eastern Time and last through July 12, Amazon announced Wednesday.

The company said that Amazon Prime members will be able to save big on the following brands this year:

  • Lancôme
  • Peloton
  • Victoria’s Secret
  • Yeti
  • Alo Yoga
  • Sony
  • Kérastase

READ MORE ON PRIME DAY

Additionally, Amazon Prime subscribers will get exclusive deals on brands including Alo Yoga from D’Amelio Footwear, nail polish from OPI, Bose, Hey Dude, and Theragun.

"New deals will drop every 30 minutes during select periods throughout the event, with deep discounts on products from the hottest brands," Amazon said.

Keep in mind that Amazon Prime costs $14.99 per month or $139 for a year.

However, you don't have to be a Prime member to participate in the event itself.

You just won't get the exclusive deals that paying customers get.

  • Shop Amazon Prime Day deals - here

TIPS ON PRIME DAY

Those who are eagerly waiting for Prime Day to launch will want to best prepare themselves for the event.

Luckily, Amazon has provided a list of five tips.

One of them includes signing up for invite-only deals.

This can be done by Amazon Prime members selecting a popular item that might sell out and clicking on the "request invitation" option.

"Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price," Amazon said.

Amazon members can also set up personalized notifications by visiting the Prime Day event page.

There, you can create deal alerts based on your recent searches and you'll be the first to know about deals.

In addition, Prime members can take advantage of Alexa features through their Amazon Echo devices.

This includes getting alerted for items on your wish list or cart.

"To get started, just say, 'Alexa, add [product name] to my cart,' and then ask Alexa to notify you about the deal when it’s live," Amazon said.

And if you think you might forget about the big sales event, you can also tell Alexa to "set a reminder for Prime Day."

In addition, Amazon recommends exploring all your delivery options.

The company said that same-day delivery can be taken advantage of in over 90 metro areas in the country for Prime Members.

Plus, Prime Members get free delivery to the brand's lockers or counters, and choose the day that they want items to arrive.

  • Shop Amazon Prime Day deals - here

OTHER WAYS TO SAVE ON AMAZON

Keep in mind, that the savings on Amazon don't just apply to Prime Day exclusively.

Shoppers can check out Amazon's "today's deals" daily and sort by highest discounts to lowest.

Currently, Amazon is offering up to 91% off on select products.

Also, if you happen to be a nonmember make sure to order at least $25 worth of items that are shipped by Amazon.

This will grant you free shipping at checkout.

Prime Members get free two-day shipping on all eligible products.

For more related stories, here are the best times to hunt during Black Friday.

And a consumer expert provides five tips on how to save hundreds of dollars by Christmas.

  • Shop Amazon Prime Day deals - here
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