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Who is X CEO Linda Yaccarino?

Linda Yaccarino became X's CEO in June 2023

LINDA Yaccarino's decades of professional experience have made her a master in marketing, operations, and content distribution.

Away from work, the media executive and philanthropist is also a wife and mother.

Linda Yaccarino graduated from Penn State University in 1985
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Linda Yaccarino graduated from Penn State University in 1985Credit: Getty Images - Getty

Who is Linda Yaccarino?

Linda Yaccarino is a distinguished name in the world of advertising.

The 60-year-old Penn State alumna served as the chairman of global advertising and partnerships at NBCUniversal from October 2020 to May 2023, but in total worked at the company for over a decade.

"Yaccarino’s 2,000-member global team connects emerging and established brands to hundreds of millions of viewers, driving impact across every sector," her LinkedIn profile states.

"Yaccarino joined NBCU in 2011 and in almost twelve years her team generated more than $100 billion in ad sales, expanded the company’s reach globally, forged groundbreaking commercial partnerships, launched the company’s ad-supported streaming service, and made massive investments in data and technology capabilities." it continues, in part.

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While keeping her duties at NBCU, in February 2023, Yaccarino was also appointed chair of the board of YMU - a transatlantic talent management company whose clients include Paris Hilton and Emily Ratajkowski.

Over the years, Yaccarino has gained various awards and recognitions including Business Insider’s "Top 10 People Transforming Advertising"; Adweek’s "Ten Most Powerful Women in TV"; and more.

Is Linda Yaccarino X's new CEO?

On May 11, 2023, Tesla billionaire and X (formerly known as Twitter) owner Elon Musk announced that he hired a new CEO.

"Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!" he wrote at the time.

"My role will transition to being exec chair & CTO, overseeing product, software & sysops."

At first, the identity of the new CEO was not revealed, but rumors quickly speculated that it was Yaccarino.

Those rumors were later proven to be true when Musk made his official announcement.

"I am excited to welcome Linda Yaccarino as the new CEO of Twitter," he wrote on the social media platform the following day.

He went on the state that she will focus on business operations while he will continue to work on product design and technology.

Linda Yaccarino worked for NBCUniversal for over 11 years
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Linda Yaccarino worked for NBCUniversal for over 11 yearsCredit: Getty Images - Getty

"Looking forward to working with Linda to transform this platform into X, the everything app," Musk added.

Yaccarino's new position came just months after Musk ran a Twitter poll asking his followers if he should step down as CEO.

The final poll number came in at 57.5 percent for him to step down, against the 42.5 percent who voted for him to stay on.

According to her LinkedIn, Yaccarino began serving as X's CEO in June 2023.

Is Linda Yaccarino married?

Yaccarino is married to a man named Claude Peter Madrazo.

The pair - who are both of Italian descent - live in Sea Cliff, New York, according to Distractify.

Yaccarino and her husband have two kids together: Christian and Matthew.

The X CEO's son, Matthew, is the director of sales at Studio71, while her daughter, Christian, is a pediatric nurse at New York Presbyterian Hospital.

According to the outlet, Matthew is married to a woman named Melissa Madrazo with whom he shares a baby girl.

Christian tied the knot with Joshua Schwartz, her "longtime love," in November 2023, per Distractify.

The couple's wedding registry was shared on The Knot.

What is Linda Yaccarino's net worth?

Yaccarino's success has earned her a fortune.

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According to Yahoo! Finance, as of May 2023, her net worth was somewhere between $10 million and $32 million, per "various reports."

It is unclear if Yaccarino's net worth has changed as of January 2024.

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