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TRAVIS Kelce sent social media into a frenzy on Sunday with a touchdown celebration dedicated to his partner and music icon, Taylor Swift.
The 34-year-old All-Pro pass catcher scored a touchdown in the Kansas City Chiefs Divisional Round win over the Buffalo Bills and celebrated by throwing up a heart sign in Swift's direction.
The Chiefs wrapped up the NFL's playoff Divisional Round Sunday night with a 27-24 win over the Bills.
And late in the second quarter of the contest, Kelce broke free to put Kansas City up 13-10.
He caught the pass from Chiefs star QB Patrick Mahomes in the back of the endzone and threw the ball into the stands.
However, Kelce did not stop the celebration there; he followed it up by forming a heart with his hands while looking up into the crowd.
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The gesture was seemingly meant for Swift, who was in the building watching from a suite in Orchard Park.
The CBS broadcast of the game quickly panned to Swift to see the pop star's reaction to the gesture—which showed her celebrating with Travis's brother, Jason, and his wife, Kylie Kelce.
NFL fans flooded social media, with many pointing out that the heart gesture is something Swift is known to make on stage.
"Travis Kelce used Taylor Swift's hand heart after scoring a touchdown!" a fan said.
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"Travis Kelce's gesture, blowing a kiss and making a heart sign to Taylor Swift, adds a delightful touch of camaraderie and positive energy. Sports and music, a perfect combination!" another expressed.
"Travis Kelce threw up a heart for Taylor Swift. True love," a third said.
"Taylor's reaction is full of Aww when Travis did the heart thing. Oh, man!! This is like a movie," a fourth declared.
"We all noticed the heart sent to Taylor after his touchdown! He's on fire! On the field and with Taylor!! Let's go, Chiefs!" a fifth stated.
Swift was sitting with Kelce's family, so the gesture was possibly for his mother, Donna, father, Ed, or brother, Jason, but likely a tribute to Swift.
The music star has appeared at multiple Chiefs games since she and Travis began dating.
Last week, at the Chiefs wild card round home win over the Miami Dolphins, Swift went viral for her Kansas City-inspired No. 87 jacket.
She wore a custom-made Kelce designer jacket assembled by San Francisco 49ers fullback Kyle Juszczyk's wife, Kristin.
The Chiefs will head to Baltimore for Sunday's AFC Championship showdown with the Ravens.