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Beer kind of makes everything better (batter-fried pickles, beer-can chicken, and marinades for steak to name just a few things). So naturally we were excited to learn that beer might also increase the shine and health of our hair. According to Brad and Sarah Pearsall, the founders behind BRÖÖ, an all-natural hops-and-barley-based hair and body care line, the collective power of B vitamins, proteins, and minerals will ultimately boost hair’s vibrance. Inspired by their mothers’ own beer-washing rituals from their crazy college days, the collection includes pub-friendly names like Citrus Pale Ale body wash and Craft Beer shampoo and are brewed crafted in their home state of North Carolina. Cheers to better, boozier hair!