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The Guardian - Back to homeThe Guardian

Gene Marks

Gene Marks is a columnist, author and small business owner. His company, the Marks Group PC, provides technology and financial management services to SMBs in the US and abroad.

June 2024

  • a close-up of a woman applying red lipstick

    What can lipstick and underwear sales tell us about the economy?

    Some look beyond typical metrics like GDP and job data, but these alternatives shouldn’t be taken seriously
  • three very rich men walk together

    Your company is not your family. And you should be thankful it’s not

    I’ve worked with family-owned businesses, and their internecine battles and succession struggles ain’t great
  • a group of people waiting for an interview

    Parents attending their child’s job interview? As a manager, I’m all for it!

    There’s only one thing parents love more than their kids: complaining about them. I want to hear what they say

May 2024

  • National Women in Construction Week<br>BOSTON, MA - MARCH 2: Alicia Miksic. apprentice electrician, bends an electrical pipe with electrician Adam DeFilippo at a work site at Brigham and Women's Hospital emergency department in Boston on March 2, 2020. This week, Skanska employees on construction sites all over Greater Boston are celebrating their female peers and colleagues on the job during national Women in Construction week. Skanska women in construction are welders, project managers, plumbers, carpenters, superintendents and everything in between, helping to build what matters in our communities while paving the way for future generations of female trades and construction workers in the industry. (Photo by David L. Ryan/The Boston Globe via Getty Images)

    Gen-Z students are choosing a trade over college. That shows they’re smart

    Young people are increasingly opting to train as plumbers, electricians, welders and carpenters and similar vocations
  • a man hold his head in front of a computer screen

    Your office software is not the problem – you are

    HR platforms like Workday are often the target of staff vitriol but managers and owners need to play their part
  • an "open" sign

    What is a US small business? One owner explains

    Small businesses are difficult to define – and even more difficult to run – but here’s what I’ve learned as a small business owner

April 2024

  • Close up white paper desk calendar with blurred bokeh background appointment and business meeting concept

    Less work for the same pay won’t fly – but here’s a four-day week that might

  • a house under construction

    Yes, inflation has slowed, but business is still paying the price – and so are you

  • SOFT AND HARD DRUGS<br>SMOKING A SPLIFF joint reefer SOFT AND HARD DRUGS DRUGS DRUG ABUSE MARIJUANA HASHISH CANNABIS JOINT

    Do you care if your employees are high at work? I don’t

  • ‘How did a shell company, which manufactured nothing and produced no services, rise to such a value?’

    Trump isn’t doing anything new with his recent Truth Social windfall

March 2024

  • Female employee taking payment from customer<br>Cropped shot of female employee taking payment from customer, focus on female hands giving credit card for juice bar payment.

    Cash, cards, Venmo … don’t turn away customers who actually want to pay

    Many businesses restrict the forms of payment they will accept – that’s shortsighted and foolish
  • A man walks into a restaurant displaying a "Now Hiring" sign

    Why are small businesses hiring fewer people? It’s complicated

    US small businesses employ almost half of private sector workers, but that number is decreasing due to various reasons
  • Windows 98 software packages sit on an assembly line

    Your business could lose money by not updating ancient software. Here’s why

    Some business owners will be ready to cash out in the near future, but old tech could decrease the value of their firms

February 2024

  • The X logo.

    Take the money and run? I tested X’s paid-promotion model, and it was woeful

    Gene Marks
  • ‘The strange thing about self-checkout is that for all its humiliations, people like it.’

    Self-checkout is turning us into thieves – but it’s not our fault

    Gene Marks

January 2024

  • People walk past a now-hiring sign

    Fellow Republicans, it’s time to admit that the US economy isn’t bad

  • Man read newspapers<br>Posed by model Older man reading newspapers

    Don’t laugh: boomers still rule the world – for now

December 2023

  • Black headset on a silver laptop with black keys.

    The best time for a meeting is no meeting at all – unless you’re a Meeting Whisperer

    Employees who fill up their schedule with them and do little should take a hard look in the mirror and change their ways
  • People at a shopping mall in front of a Black Friday sign offering 50% off.

    All about the consumer: next year will see the end of the spending party

    Interest rate hikes will probably end by next year, but small business owners should be prepared for a consumer slowdown
  • A pair of maybe dirty white hands holds a long white receipt, with groceries blurred on a table in the background.

    Pennsylvania may lean Democrat, but that doesn’t mean Biden will win the state

    Bidenomics remains abstract against the cold hard reality of higher prices and higher taxes
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