LaVar Ball Gunning To Bring NFL Players To BBB, I Could Get Them $40 MIL!

LaVar Ball says he wants both NBA AND NFL players under the BBB umbrella going forward ... and he says he's got a plan that could make them $40 MILLION on their 1st contract with the company!

The Big Baller tells TMZ Sports he wants to sign big-name football and basketball draft prospects starting next year ... and he says his deals with them will be VERY different than what Nike and Adidas are offering.

LaVar tells us his vision for BBB athletes is to have an ownership stake in their products ... and rather than getting fixed money upfront -- they'll get a percentage of ALL their sales going forward!!

"The guys that I want to be involved with, I want them to believe in themselves," LaVar says. "So, I would give them 40 percent of the profit of what they make."

Ball continued, "I'm not going to give them the 5-year, $10 million deal. Because everybody's like, 'Oh, he's passing up $10 million!' Like, nah, if you really believe in yourself and you're going to be the head of a franchise, you'd rather have ownership."

LaVar says the math is pretty simple ... if a guy sells a million shirts worldwide at $100 apiece, and gets 40 percent of the profit, he can make $40 MIL on his first deal no problem!!