What's old is new again! Once-popular products are trending and officially reaching a new audience. With products from well-known brands like Clinique, Coach and more taking off in popularity, both younger and older generations are excited about the resurgence.
But that's not all, social media has highlighted some new launches that our team can't get enough of, too. Shop TODAY editorial director Adrianna Brach stopped by TODAY to share these trending items that you'll want to take straight out of your social media feeds and into your shopping cart.
From bestselling beauty products that are a generational staple to items you’ve most likely seen on TikTok, shop finds starting at $20.
Trending items seen on TODAY | Clothing | Accessories | Beauty | More trending items to shop | Shop TODAY Savings | How we chose | Meet the expert
Trending items seen on TODAY
Yousify Sleeveless Button-Down Sweater Vest
This versatile tank will soon become a go-to in your closet thanks to its ability to be worn during both warm and cold temperatures. It's made entirely out of polyester, helping it serve as a lightweight layering piece and proving to be breathable enough to wear on its own, buttoned or unbuttoned.
Target Universal Thread Button-Front Sweater Vest
Another sweater vest option that can take your wardrobe from summer to fall, this one has a more tailored fit, complete with a symmetrical v-neck outline at the neck and at the hem.
It's available in two neutral colors and a wide range of sizes, from XS to 4XL.
Grace Karin Button-Down Sweater Vest
We found a similar style that comes in four colors that are perfect for fall: Apricot, Army Green, Black and Ivory. It’s made from a blend of viscose and polyester for a soft feel and comes in sizes S-XXL.
Coach Corner Zip Wristlet
At less than $30, this affordable accessory serves as the perfect spot to store essentials while out and about. The zippered pouch opens up to reveal a singular compartment with one pocket, as well as two dedicated card slots that are spacious enough to store cards, cash or lip balm.
Clinique Pop Plush Lip Gloss
If you want the look of a lip gloss but the hydrating quality of a chapstick, consider adding this product to your cart. With ingredients like hyaluronic acid, shea and aloe butter, it works to lock moisture in and help lips have a more smooth texture.
Plus, it's available in 10 shades, including the Shop TODAY favorite of black honey, which is well-loved due to its buildable sheer tint.
Clinique Almost Lipstick in Black Honey
It's no secret that Shop TODAY is enamored by this product from Clinique that has found its way into multiple editors' daily routines. We wear it to work, weddings and everything in between.
This is a bestselling product from the brand, with seven of them selling every minute, according to Clinique. Associate editor Shannon Garlin has been applying this specific shade to her lips for the better half of 20 years, praising its hydrating qualities and sheer tint that gets darker depending on how many layers you apply.
Laneige Bouncy & Firm Eye Brightening Sleeping Mask
Did you know that Laneige has more to offer than just their ultra-popular lip sleeping mask? Case in point: This sleep mask, which offers hydration and smoothing effects for around your eyes, is sure to become just as popular as their original lip mask.
The brand recommends applying a light layer surrounding the eyes as the last step in your nighttime routine to wake up with visibly brighter skin.
Cirkul Water Bottle and Flavor Cartridge Starter Kit
Long gone are the days of cutting up fruit to add flavor to your water. Water bottle brand Cirkul has introduced a new way to incorporate flavors such as mixed berry, fruit punch and more into your water.
Each flavor is embedded into a cartridge that then gets inserted into the water bottle. Then, you're able to adjust the intensity of the flavoring to your liking thanks to an included dial that infuses it into the water.
Trending clothing to shop
Old Navy Vintage T-Shirt
Vintage t-shirts never go out of style, and this classic crew neck shirt is proof of that. Available in 14 different colors, you'll want to pick up multiple versions of this top to wear all season long.
Dickie's 874 Work Pants
At less than $30, you'll want to add multiple of these durable, work-friendly pants to cart. Made out of a polyester and cotton blend fabric, reviewers who work in the service industry rave about how high-quality they are, even bringing a more professional look to a typically mundane uniform.
They're available in a range of colors, from more classic neutrals to pops of pink and blue.
PacSun Nora Dark Indigo Wide Leg Jeans
Writer Emma Stessman recently rediscovered PacSun as an adult after having worn their jeans during junior high, noting she's still in love with the way these jeans look.
This high-rise, wide leg pair provides a flattering silhouette that can be paired with a chunky platform shoe or a pair of cowboy boots.
Trending accessories to shop
Vera Bradley Zip Card Pouch
Vera Bradley recently underwent a major brand redesign last month, placing new designs on their classic line of products with the hope of appealing to a new audience.
This zippered card pouch contains one compartment spacious enough to store a couple of cards, loose change or cash for those moments when that's all you need.
BYO Bogg Wine Tote
Whether you’re a self-proclaimed wino or know someone who is, this bag promises to keep bottles safe while on-the-go. Complete with a flexible handle and crafted out of durable EVA plastic, this bag even features a structured bottom that will keep it remaining upright, preventing spills.
Bogg Bags saw a recent rise in popularity, with teachers, nurses, moms and more raving about how spacious the traditional bags are, as well as how easy they are to clean after a days worth of activities.
Stanley 1913 Cross Bottle
Tired of lugging around your Stanley Quencher bottle? This canteen-like version from Stanley comes with a shoulder strap so you can remain hands-free while hiking, running errands and more.
It's available in six different colors, and features a silicone structured base to help it remain upright when you set it down.
Trending beauty products to shop
Tsubaki Premium Hair Mask
For a more moisturized mane of hair, incorporate this easy-to-use, simple hair mask into your shower routine once or twice a week. The brand says to use it as the last step in your hair routine, and there's no need to set it and forget it either, as you can rinse it out like you would shampoo or conditioner.
Ole Henriksen Pout Preserve Peptide Lip Treatment
Looking for a new lip balm? This one from Ole Henriksen is packed with peptides that the brand says works to strengthen your skin. It is also made with kokum butter, another ingredient that the brand says keeps lips hydrated and smooth.
It's available in four different "flavors:" citrus sunshine, strawberry sorbet, creme brulee and cocoa crème.
Tower28 GetSet Pressed Powder
With multiple products that have the National Eczema Association's stamp of approval, Tower28 aims to create skin care and makeup items that not only solve everyday solutions, but do so without irritating the skin or causing flare-ups.
This new release from the brand promises to keep makeup in place for long periods of time without leaving your skin feeling dry, thanks to the addition of squalane that is commonly used for moisturizing skin.
More trending items to shop
Skinfood Rice Mask
In July, rice masks saw an impressive rise in popularity according to Google Trends, with experts noting the inclusion of rice in skin care products is important due to their anti-aging, anti-inflammatory and moisturizing qualities.
This face mask from Skinfood is suitable for all skin types, according to the brand, and promises to help exfoliate the skin for a smoother complexion.
Hue Mini Crew Socks
Are you team crew sock or ankle sock? The generation you're in might impact your answer. Gen Z'ers prefer crew socks, and this set includes six pairs made out of a cotton blend fabric that proves to be super soft and comfortable, according to the brand.
Clinique Pop Lip and Cheek Oil in Black Honey
A trio of products joined the black honey family this summer at Clinique, including a multitasking lip and cheek oil that will add a subtle shade to your skin.
This product was so popular, it sold out at the brand's site (with promises of a restock this fall!). It remains in-stock at Ulta, but not for long, so be sure to stock up while you still can!
Cushionaire Cork Footbed Clog
With over 50,000 videos on TikTok adding to the conversation surrounding clogs, it doesn't seem to help that styles of this shoe tend to sell out before they're even in season.
With a cork footbed, suede insole and an adjustable strap, the brand promises comfort in each step with these clogs.
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
Meet the expert
Adrianna Brach is Shop TODAY’s editorial director. Her career as a shopping editor began at Lucky, with other previous positions held at Who What Wear, Byrdie, BRIDES and Yahoo.
