Quick: What’s something that’s not a sport, but you’d win a gold medal if it was? As professional shopping editors, one of ours is scouring the aisles of Target. Over the years, we've learned how to spot the best finds the retailer has to offer, from viral beauty buys to affordable fashion and everything in between.
For our Shop This List series, Shop TODAY contributor Chassie Post stopped by TODAY to share six Target finds that come out on top. From a classic denim jacket made from 100% cotton to a body scrub that's already an award winner in our books (and has thousands of five-star reviews), these items are top tier — and they're all under $30.
Plus, slide sandals that you can sport at casual and dressy events alike, a cute-meets-comfortable midi dress you can wear almost anywhere (with almost anything) and outdoor gear at a tough-to-beat price.
Interested in adding these champion products to your cart? Shop along below!
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Midi Ballet Dress
$25.00
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Owala FreeSip 24oz Stainless Steel Water Bottle
$27.99
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90's Baggy Trucker Jacket
$40.00
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Women's Nina Slide Sandals
$20.00
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Outdoor Portable Quad Chair
$14.99
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Coco Colada Shea Sugar Coconut Body Scrub
$8.99
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Shine Therapy Hot Rollers
$20.29
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Anti-Theft Vertical Crossbody Bag
$29.99
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Essence Lash Princess Mascara
Lengthen your lashes with this volumizing mascara.
$4.99
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Holy Hydration! Lip Mask
$7.00
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Slim Fit Ribbed High Neck Tank Top
$8.00
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Performance Plus Bath Towel
$9.00
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AmLactin Foot Repair Foot Cream Therapy AHA Cream
$12.99
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Day Dissolve Cleansing Balm
$17.99
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Photo Storage Box with Handle and Cases for Pictures (2 Pack)
$43.99
A New Day Midi Ballet Dress
According to Post, this dress earns a gold medal for most flattering and comfortable, thanks to its jersey stretch fabric and a breathable lining. Not only is it perfect for summer, it fits the popular ballet-core trend. The U-shaped neckline and side slit will keep you cool while the weather's warm allowing you to pair it with heels, sneakers or sandals. And when fall rolls around, you can layer it with a long-sleeve undershirt and tights. Another asset Post loves? It's available in sizes XS-4X.
Owala Freesip Stainless Steel Water Bottle (24 ounce)
With more than 9,000 five-star ratings and the title of best water bottle for travel in our 2024 Travel Gear Awards, the Owala Freesip has been having a big year! So, what sets it apart from all of the other water bottles on the market? It has a unique two-in-one spout with a built-in straw for sipping and a wide mouth opening for chugging. In other words, you can sip it or tip it! Plus, the stainless steel construction keeps your water cold for up to 24 hours and the Target-exclusive colorways couldn’t be cuter.
Editorial operations manager Jillian Ortiz first tried Owala as part of our Wellness Awards and says she “liked it so much that I spent $40 on a bigger version!” Ortiz “love[s] the built-in straw. I love sipping and then having the option to chug. I like that it keeps my water pretty cold for a few hours and that the bottle itself is easy to grip.” Better yet, she finds it “easy to clean.”
Associate editor Shannon Garlin is also a fan, previously sharing: “I love the flip cap and easy-to-sip straw, it makes grabbing water during workout classes easy and quick when the instructor only gives you a three second break!”
Universal Thread 90’s Baggy Trucker Jacket
No matter the decade, a denim jacket is always stylish — and Post gives this one a 10 out of 10! Produced from 100% cotton, it was made to last and makes for a perfect layering piece. With a classic collar and full-length button-down front, the style is timeless. It also boasts paneled construction, long sleeves, buttoned cuffs and four functional pockets for a tailored structure without sacrificing comfort.
More good news for denim lovers: Now through Aug. 10, Target is running a Denim Take Back Event during which shoppers can bring used denim styles into their local Target in exchange for 20% off their next denim purchase with a Target Circle account!
A New Day Women’s Nina Slide Sandals
If you've been struggling to find your ideal pair of sandals, look no further. A New Day's Nina slides are simple, stylish and available in five shades, which is exactly why Post loves them: They go with everything! This woven fabric and "H" design make this pair on trend yet timeless. Better yet, you can dress them up or down; wear them with shorts and a tank top for a casual look, or with your favorite floral dress when you're looking to take things up a notch.
Embark Outdoor Portable Quad Chair
Whether you’re headed to a soccer game, camping in the great outdoors or catching some rays on your own patio, this camp chair by Embark (Target’s outdoor brand) makes things easy and affordable! With a fabric seat, metal frame and a bag for easy transport, it’s strong yet lightweight, allowing you to carry it anywhere, per the brand. Post is calling it the champion of chairs — and for less than $15, we’re with her!
Tree Hut Coco Colada Shea Sugar Coconut Body Scrub
Talk about a gold medal product! This Tree Hut sugar scrub has already been granted a Shop TODAY 2024 Beauty Award for best budget body scrub and Post says it will give you summer-ready skin all year long. Formulated with real sugar, shea butter, coconut oil and more natural ingredients, per the brand, it provides an epic exfoliation experience and a refreshing scent for less than $10!
Shop TODAY holiday editor Nina Bradley previously shared that she is so into this scrub that she uses it "every couple of days." She loves that it's "easy to use and helps smooth and exfoliate my dry skin almost instantly."
More Target finds
Remington Shine Therapy Hot Rollers
Curtain bangs and voluminous curls are back, which means hot rollers are too! In just five minutes, this heated roller set — which comes with 20 dually heated rollers and clips — can give you full, salon-quality curls, as celebrity hairstylist Lacy Redway demonstrated in a previous segment on TODAY. Better yet, the ceramic rollers are treated with argan oil and keratin, providing smooth texture for less than $30.
Open Story Anti Theft Crossbody
This crossbody helps you keep your phone, cards, cash, identification and any other crucial belongings close, making it ideal for travel, running errands and everything in between. Plus, it boasts additional security features like RFID-blocking technology and water-repellant, slash-proof fabric, per the brand. It’s lifestyle-expert approved, too!
Essence Lash Princess False Lash Effect Mascara
For just $5, this tried-and-true mascara provides the appearance of added length and volume. With a cone-shaped fiber brush, Essence Lash Princess is loved by countless mascara users. Plus, the formula is cruelty free and ophthalmologist tested, per the brand.
Shop TODAY associate editor Allie Wise previously shared that she "love[s] this mascara" for its dramatic, eye-opening look. "I have long lashes to begin with, but this mascara accentuated my lashes. [It] may be my new go-to! It definitely looks like I have false lashes on," Wise explained.
E.l.f. Holy Hydration! Lip Mask
While lip masks are trending, they often come at a high price point. But that's exactly why this E.l.f. pick stands out from the pack. For just $7, it allows you to get on the lip mask train without breaking the bank. Infused with hyaluronic acid, squalane and castor seed oil, it delivers "intense hydration," per the brand.
Garlin also loves this product, having been impressed by the high quality and low price point: “I was so surprised by how luxurious this lip mask felt, it’s less than half the price of other options out there! It contains all the necessary moisturizing ingredients and leaves my skin feeling hydrated and less flakey. I even found myself applying it during the day.”
A New Day Slim Fit Ribbed High Neck Tank Top
High necklines have a way of elevating even the most basic items, including classic tank tops like this one. While only $8, this tank feels special thanks to its two-tone color and sporty, stylish shape. With thousands of five-star reviews, it's worth making your next closet staple!
Threshold Performance Plus Bath Towel
Finding a set of towels that are durable, high-quality and affordable can be a challenge, but these are it! Plus, they're super absorbent and have a convenient hook for hanging to dry. They come in four sizes — standard bath towel, oversized bath towel, hand towel and washcloth — and over 20 colors, making it easy to build your own set.
Senior partnerships editor Francesca Cocchi Zabloudil previously shared that she stayed at her mother-in-law's house over the holidays and "couldn't get over how soft and cozy her bath towels were. I loved the fact that they had built-in hanging loops (which not only makes them easier to hang, but also helps them dry faster because they aren’t as scrunched up on the hook)." When she asked her husband's mom where she got them, anticipating an expensive brand, she said Target! "I prefer them over the more expensive towels I got for my wedding," Cocchi Zabloudil added.
AmLactin Foot Repair Foot Cream Therapy AHA Cream
Does flip-flop season have your feet feeling dry? This AHA-formulated foot cream can help! For less than $15, it will exfoliate dead skin cells while hydrating — crucial for repairing dry, cracked heels.
After dermatologist Dr. Michelle Henry gave this foot cream her seal of approval, I was influenced and decided to try it myself. Per her recommendation, I've incorporated it into my nighttime routine, applying it to freshly washed feet and then slipping into a pair of socks to lock in moisture. Having previously neglected foot care, I'm really enjoying this easy and affordable addition to my beauty regimen.
Versed Day Dissolve Cleansing Balm
If you've been thinking about hopping on the cleansing balm bandwagon (or getting into double cleansing), this Versed pick is a great place to start. Per the brand, it was designed to melt into the skin, gently removing makeup and impurities. With hydrating vitamin E, it clears away makeup without stripping your skin's natural moisture and it's suited for all skin types, especially dry.
Cocchi Zabloudil said she has tried a variety of cleansing balms, but likes this one best: "I appreciate the gentleness of cleansing balms in comparison to other makeup-removing products, but I typically find that they leave some residual mascara or eyeliner behind. Not so with this one: In my experience it’s incredibly effective, leaving no trace of makeup behind. And as a bonus, it smells great."
Iris Photo Storage Box with Handle and Cases for Pictures (2 Pack)
There are few possessions more important than photos of family and friends, so it's important to protect them. These photo storage bins hold 16 small containers designed for 4x6 photos — meaning the set of two compactly holds a total of 3,200 photos! In a previous segment on TODAY, organizing expert Janelle Lam noted that you can sort the individual boxes by date, theme and more, and there's even a handle for easy access in case of emergency.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
For sponsored content, the Shop TODAY editorial team independently chooses, tries and reviews products to recommend that are sold by the advertiser. The advertiser does not review or approve the content. Learn more about Shop TODAY.
Meet the expert
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye. To date, her style advice has been featured in numerous publications such as The New York Times, Marie Claire, House Beautiful, Domino Magazine and more.