There's a new It girl sweeping the nation. No, it's not another Hadid or a Kardashian, but a M3gan (i.e. Megan), the titular character in Blumhouse's forthcoming horror film about an anthropomorphic doll who's mission is apparently to slay all day. 

Shrewd eyes have been aware of M3gan's x-factor for some time now, but many did not become acquainted with the doll to end all dolls until yesterday when Blumhouse dropped the official trailer for M3GAN, her eponymous film which doesn't even hit theaters until January 2023. And yet, M3gan has emerged as the queen of spooky season. “Cady, you lost your parents. You're my niece,” says Allison Williams who stars in M3GAN as Gemma, a young aunt tasked with both taking care of her recently orphaned niece and delivering exposition.  We soon meet M3gan, a creepy-yet-meticulously crafted life-size doll Gemma has built who's function is to comfort Katie and make sure that she “never feels lonely.” What could possibly go wrong?  

An unholy mix of Chuckie, Anabelle, and an American Girl doll (most likely Kit Kittridge), M3gan pops in the trailer in a way few characters have in recent memory. Lyle, Lyle Crocodile wishes he could grab our attention the way M3gan was able to capture the nation with a just swing of her hips, an arial cartwheel, and a foot pop. Her dance moves in the trailer were so well executed and unexpected that for a full day stans across Twitter took to underscoring the clip of M3gan breaking it down to their favorite songs, like Beyoncé's Summer Renaissance. 

So what's the appeal of M3gan, beyond the fact that she's a really good dancer and can boogie to the groove now in a way that Cynthia from Rugrats never could? What, exactly, makes her “not like other girls?" Is it that she kind of looks like a scary doll version of Sydney Sweeney? Is it that she has agency, is a doll who knows what she wants and isn't afraid to go after it (even if it's murdering small children)? For this week's Saturday Night Live host and musical guest Megan Thee Stallion, it was all in the name. “Not being biased but I think they made this movie for me,” she tweeted excitedly after the M3gan trailer dropped. It's clear that Megan (Thee Stallion) believes that M3gan (Thee Killer Doll) is both “Her” and “She.”  A ringing endorsement from Megan Thee Stallion coupled with a star vehicle for Girls most underrated girl, Marnie? January can't come soon enough.